E2: Mahima Gujral — How fashion can nurture its relationship with nature Made Better

It’s easy to forget our clothing’s connection to the natural world. In this episode, we explore the relationship between nature and what we wear through the lens of entrepreneur Mahima Gujral. She has a unique take on the matter, being the founder of slow fashion label SUI, a brand which works exclusively with natural, organic and ancient fabrics. Her team designs and produces versatile clothing with a ‘green heart’ that takes cues from the natural world through motifs and fabrics, and they treat their makers and tailors (who they fondly called their threadspellers) like family.

This conversation takes us through her journey to aligning her personal values to building a fashion business rooted in sustainable values. We cover some interesting points, like how traditional fabrics like Kala cotton are naturally organic yet not necessarily certified – which begs the question, when it comes to independent businesses, how much weight should consumers put on certified fabrics as the be all and end all?

We also touch upon the appropriation of artisan work by big brands, how sustainable brands must be as transparent as possible when communicating their value and higher price point, and ultimately what it takes to create a conscious fashion business that respects people and the planet.

Read full episode show notes here, and discover more from label Sui on ZERRIN's marketplace or through their website.

If you’re new to this podcast, listen to our introduction episode here.

Follow @zerrin_com or @susannahjaffer to join the conversation.