715 episodes

Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Sales Game Changers | Tips from Successful Sales Leaders Fred Diamond

    • Business

Institute for Excellence in Sales co-founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

    Achieving Richer Sales Success by Shifting Energy and Internal Emotional Settings

    Achieving Richer Sales Success by Shifting Energy and Internal Emotional Settings

    This is episode 666.
    Read the complete transcription on the Sales Game Changers Podcast website.
    Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.
    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
    Register for the IES Women in Sales Leadership Development programs here.
    Today’s show featured an interview with Antonia Van Becker and Greg Lee from the Self Health Institute.
    GREG’S ADVICE:  “Our body really pays attention to what we do in our brain, and really pays attention to what we do in our body. If we can consciously take a breath when we go to do important actions, and that breath is actually anchored in some of the things that we learn in processing our emotions, a conscious breath is an amazingly powerful thing to do before we pick up the phone to make the call. “Aah,” call.
    ANTONIA’S ADVICE: “When you’re taking that breath, whether it’s before you’re going on stage or picking up the phone, you’re breathing in and you are right here, right now. You’re thinking of present moment awareness, not worrying about the past or fearing the future. You are right in the present moment where the love happens, the healing happens, the knowing happens so that you can project your true spirit right in the moment.”
     
     
     
     
     
     
     

    • 37 min
    How Women in Sales Can Take a Quantum Career Leap with Elyse Archer and Gina Stracuzzi

    How Women in Sales Can Take a Quantum Career Leap with Elyse Archer and Gina Stracuzzi

    This is episode 665.
    Read the complete trancript on the Sales Game Changers Podcast website here.
    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
    Register for the IES Women in Sales Leadership Development programs here.
    Today’s show featured an interview with Elyse Archer, CEO & Founder of She Sells. The show was hosted by IES Women in Sales Program Director Gina Stracuzzi. Elyse’s customer Amy Kniseley appeared on the show as well.
    ELYSE’S ADVICE:  “Instead of making a list of reasons why you can’t, in your head, why don’t you make a list of reasons why you can and quit going from worst case scenario to best case scenario. You have to be your own best advocate, not just in sales, but in life, in all areas of life. Make a list of reasons why it’s possible for you.  Your customers, your money, your job opportunities, they’re just going to mirror to you how you’re feeling and thinking about you. You’ll see things start to shift, but it has to start with you validating you first.”

    • 30 min
    Picking the 2024 Kentucky Derby Winner and Leading Sales Teams with David Peed

    Picking the 2024 Kentucky Derby Winner and Leading Sales Teams with David Peed

    This is episode 664.
    Read the complete transcription on the Sales Game Changers Podcast website.
    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
    Register for the IES Women in Sales Leadership Development programs here.
    Today’s show featured an interview with sales leader and horse racing handicapping expert David Peed. David was featured on the podcast in 2019. Listen to the show here.
    DAVID’S ADVICE:  “Like when handicapping horse racing, it’s doing your homework. My first job as an individual contributor was before the internet was really up and running. I went to the library to study my clients and learn about them. I knew holistically what the agency did, what their mission was. It’s really do your homework. Trust your judgment, trust yourself. Give yourself some credit. More importantly and equally important, follow your passions. They will fuel you mentally and other ways into a successful career.”
     

    • 33 min
    Rising Sales Stars Margo Edris and Mayssa Haddad Share Insights with Women in Sales Leader Gina Stracuzzi

    Rising Sales Stars Margo Edris and Mayssa Haddad Share Insights with Women in Sales Leader Gina Stracuzzi

    This is episode 663.
    Read the complete transcription on the Sales Game Changers Podcast website.
    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
    Today’s show featured an interview with Margo Edris from Salesforce and Mayssa Haddad from AWS. Margo is the Institute for Excellence in Sales Jay Nussbaum Rising Sales Star Winner for 2024. Mayssa was the winner in 2023. Attend the award event here.
    MARGO’S ADVICE:  “I’m a big fan of setting the next meeting while in the current meeting, also doing those monthly meetings with who matters most, or really a quarterly cadence. But the more you stay in front of the right people and are stringent about your calendar and where you’re spending time and energy, that’s the real way to advance and see tangible results with what you’re trying to accomplish.”
    MAYSSA’S ADVICE:  “Find joy in what you do and find what motivates you. Find your why, why will you get up in the morning every day? What do you want to be remembered for at the end of your career? It’s only after you have answered those questions that you will be able to, one, understand your motivation, and two, operate at your most optimal and happiest level.

    • 31 min
    Sales Success Ideas from IES 2024 Women in Sales Leadership Award Winner Gerilyn Horan from Hilton

    Sales Success Ideas from IES 2024 Women in Sales Leadership Award Winner Gerilyn Horan from Hilton

    This is episode 662.
    Read the complete transcription on the Sales Game Changers Podcast website.
    Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here.
    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
    Register for the IES Women in Sales Leadership Development programs here.
    Today’s show featured an interview with Gerilyn Horan, Vice President Group Sales & Strategic Accounts at Hilton. She is the Institute for Excellence in Sales Women in Sales Leadership Award recipient for 2024. Learn more here.
    GERILYN’S ADVICE:  “Ask for the business. I think we have to be very intentional about that this is why we’re here, we want this partnership. But that also, it should be a partnership. In any engagement, it’s not just we’re going to give and do and give and do. There should be a little bit of the what’s in it for us? As for the business, understand that the customer understands you’re committed and this is what you want, but that it is a two-way street, a strategic partnership, and there should also be some win in it just beyond that transaction for you and your company. When there’s skin in the game on both sides, it changes the dynamics of the relationship I think in a positive way, that is meaningful.”

    • 33 min
    AI's Impact on Sales Prospecting with Alleyoop’s Gabe Lullo and Orum’s Terry Husayn

    AI's Impact on Sales Prospecting with Alleyoop’s Gabe Lullo and Orum’s Terry Husayn

    This is episode 661.
    Read the complete transcription on the Sales Game Changers Podcast website.
    Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here.
    Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!
    Register for the IES Women in Sales Leadership Development programs here.
    Today’s show featured an interview with Greg Lullo, CEO of Alleyoop, and his customer, Terry Husayn, VP of Engagement at live conversation company Orum.
    GABE’S ADVICE:  “You have to be practicing and you have to be consistently, consistently, consistently rehearsing that. I remember driving to work every single day when I was an SDR. My steering wheel was my best prospect. I was the guy like, “Who is that crazy person talking to himself on the way to work?” That was me because I was practice, drill, rehearse, practice, drill, rehearse. It’s second nature. Again, preparing what to say and don’t be lazy in language is super important.”
    TERRY’S ADVICE:  “Business process map the processes the SDRs are taking a day, whether it’s prospecting, demos, follow ups, or proposals for AEs. You have no idea how much time is wasted not selling. You also have all the tools. You likely have the Salesforce, ZoomInfos and Gongs and everything. You have the exact same tech stack that your competitors do, but your competitor probably is automated twice as much as you have. Take a look at your rev ops stack, look at what your team is doing. I guarantee you there’s 50% plus more efficiency there that you just haven’t even deployed.”

    • 34 min

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