Scale My Ecommerce Store Catherine Langman

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business.
Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business.
However, the way you go about acquiring and retaining customers will be different depending on what kind of product or service you sell. And most likely, it’ll change over time as the world we operate in changes.
From time to time, I’ve found a really valuable exercise is to analyse what some of the most successful brands and companies are doing, and to compare and contrast them with others and with my own businesses.
When you do this kind of exercise, not only can you come away with some fantastic new ideas to try out in your own business.
But you’ll also notice that even the most successful businesses in the world don’t experience a straight upwards growth curve from start-up to success. 
So today on the show, we’re going to dissect the Netflix business model and we’re going to  tease out 6 specific components that contribute to their success that you might be able to emulate.
We’ll also compare these to other brands as well, to identify the type of business or product that best suits each strategy.
Episode: https://www.catherinelangman.com/episode-223/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-shopify-expert/
 

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… 
I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for no apparent reason.
The truth is, many business owners run into the problem of their Facebook ads not converting. 
Lately, Facebook has been rolling out a lot of new updates to the Ads platform, many of which have caused issues with campaigns that were otherwise performing well.
And whilst there is no playbook that Meta hands out – Meta are notoriously silent when it comes to sharing any kind of information about what they’re doing and how it impacts the way we use the platforms – so there’s no foolproof guide for troubleshooting issues when they happen.
However, long experience tells me there are several steps you can take to bring your ad performance back where you need it to be.
So in this episode, I’ll share 10 fixes you can implement when your Facebook ads are broken or stop converting.
 
Episode: https://www.catherinelangman.com/episode-222/
 
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-shopify-expert/
 

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers.
Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling?
One of the most effective ways to cut through the clutter is through brand design.
I don’t mean just your logo. A logo is only one small part of your branding. 
Think about the brands whose marketing you really notice and engage with. They all have a distinct personality. 
Their visual, written and experiential elements all consistently convey the brand personality and brand value.
And they manage to produce marketing content that is engaging, memorable and inspires action – purchase.
In this episode, I’m joined by brand designer Janelle and we dissect the branding of 4 successful brands, teasing out what it is that helps them connect with their customers. 
At the end, we have a fun, free exercise you can do to help identify your own brand’s personality and style, so that you can also elevate your marketing to the next, more impactful level.

Episode: https://www.catherinelangman.com/episode-221/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
 https://www.apple.com/au/
https://au.whogivesacrap.org/
https://gotoskincare.com/
https://styleware.com.au/
 

Did your eCommerce revenue drop in March? Or maybe February?
When results decline, the common knee-jerk reaction is to assume you’ve stuffed up in some way. That you did something to cause the downturn. 
Or, to blame poor sales on the state of the economy. 
Either way, you’re liable to end up in the same place: not investing time or money in marketing to drive your business forwards.
First of all, just because your sales might decline sometimes, does not mean your business is a failure. 
Nor does it mean that consumer demand for your products has all but dried up and your business is doomed.
However, if you are experiencing a sales slump, not taking any action to rectify that situation WILL lead to that dismal ending! And I don’t want that for you.
So today on the show, I want to help you to identify what the real issue is, and what is the right action you need to take to fix it.
Episode: https://www.catherinelangman.com/episode-220/
 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
https://www.catherinelangman.com/work-with-me-marketing-specialist/
https://productpreneurmarketing.com/conversion-rate-optimisation/
 

Is your business amazing yet? What do you need to do to get to Amazing?
This past month has felt a bit chaotic and unpredictable, with things like Afterpay Day promo being a massive high, and then a bunch of changes on the Meta Ads platform destabilising ads.
And I know a few of you have been feeling anxious as a result, wondering if it’s something you’ve done to stuff things up.
Trust me, it’s not you, it’s across the board. However, you don’t want to let it stay like that!
As we draw to the end of the first quarter of 2024, it’s time to do your quarterly review to assess what’s happened, what worked, what didn’t, and figure out what you need to do next.
Don’t stress – I’m here to help! In this episode, I share 5 short, fun exercises you can do to take stock and plan your next steps.
Remember, success is not an accident! 

Episode: https://www.catherinelangman.com/episode-219/
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
 
https://www.catherinelangman.com/work-with-me-marketing-specialist/

Do you feel like you’re working your butt off but getting nowhere fast? Like, you’re so busy all the time you could not possibly work any harder or longer hours than you already are. 
I want to talk about the concept of Return On Effort. Not Return On Investment, but Effort. 
How can you get a bit more leverage into your days so that the results and outcomes you can produce are bigger and better compared to the efforts or inputs you put in.
Often, people don’t figure out if their efforts are actually generating a return. I see far too many business owners working for peanuts over a very long period of time, and they don’t even realise it.
In this episode, I’ll be sharing how you can plan ahead while considering your return on effort as well as investment.
Then we’ll discuss how you should measure your actual return on effort to make sure the actions you took produced the level of results you wanted.
And most importantly of all, we’ll discuss how you can improve your return on effort AND get there faster than ever before.

For the full show notes visit https://www.catherinelangman.com/episode-218/

 
Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.
Time Sucking Monster quiz: https://quiz.catherinelangman.com/sf/ca2386a4
90 Day Planning Process podcast: https://www.catherinelangman.com/episode-158/
Hire a VA: https://www.catherinelangman.com/ecommerce-virtual-assistant/