SERP's Up SEO Podcast Wix

Can publishers thrive on the web? How can publishers optimize their content for SEO?  
Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. 
Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. 
Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community.
Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast! 
Key Segments
[00:02:47] What's On This Episode of SERP's Up?
[00:04:59] Focus Topic of the Week: SEO For Online Publishers
[00:23:35] Focus Topic Guest: Gisele Navarro
[00:30:43] The Great Beyond w/ Alli Berry
[00:40:02] Snappy News
[00:52:46] Follow of the Week 
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Gisele Navarro
Alli Berry
Louisa Frahm
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
Housefresh
News:
Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update
Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked
How SEO moves forward with the Google Content Warehouse API leak
Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

In what ways does systematic team collaboration drive success in SEO? 
Wix’s Head of SEO Communications, Crystal Carter, travels to Brighton SEO to lead a deep discussion into ‘SEO as a team’ with esteemed panelists. 
What does task delegation mean to overall team evolution? Learn the processes industry leaders use to move their team along collectively and progress as a whole. In addition, understand how team collaboration has changed over time with the evolution of Google, and how you can adapt as an SEO. 
Plus, hear the varying perspectives of panelists on some of the most commonly contested SEO questions. 
Brighten your day and tune in to this special feature of the SERP’s Up SEO Podcast recorded live from Brighton SEO as we discover the roots of team collaboration in SEO! 
Key Segments
[00:02:17] What's On This Episode of SERP's Up?
[00:05:25] Focus Topic Guests: Grace Frohlich, Barry Adams, Carmen Dominguez, Sukhjinder Singh
[00:10:17] Focus Topic of the Week: Brighton SEO Panel - SEO as a Team 
[00:47:33] Fun with People Also Ask
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Grace Frolich
Barry Adams
Carmen Dominguez
Sukhjinder Singh
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
SEO Resource Center
BrightonSEO

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works.
Wix’s Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective. 
Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX. 
We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up!
Key Segments
[00:03:23] What's On This Episode of SERP's Up?
[00:04:37] Focus Topic of the Week: Holistic SEO
[00:18:52] Focus Topic Guest: Manick Bhan
[00:20:02] Four Main Pillars of Holistic SEO  w/ Manick Bhan
[00:24:50] Going, Going Google
[00:35:25] Snappy News
[00:42:53] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Manick Bhan
Areej Abuali
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
SEO Resource Center
LinkGraph
What does Google I/O 2024 mean for SEOs?
Web Results Filter Chrome Extension
News:
New Google Search AI features to help you plan, research and learn
Google rolls out AI Overviews in US with more countries coming soon
Remove Your Content From Google's AI Overviews
How to remove content and links from Google’s AI Overviews by using ‘preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]

Optimizing for accessibility and SEO? Yes. 
Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO.
Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. 
Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way.  
Tune in as we grant you access to insights on why accessibility on your website means reliability to the user on this episode of the SERP’s Up SEO Podcast!  
Key Segments
[00:03:58] What's On This Episode of SERP's Up?
[00:06:02] Focus Topic of the Week: Accessibility in SEO
[00:22:36] Focus Topic Guest: Katherine Watier Ong
[00:28:26] Across the Wixverse w/ Neil Osman
[00:49:31] Snappy News
[00:56:44] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Katherine Watier Ong
Neil Osman
Miracle Inameti-Archibong
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
WCAG Overview
WO Strategies
Wix Accessibility Wizard
News:
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Google: Site Reputation Abuse Isn't About Linking
Sundar Pichai, Google's CEO, Responds To Google Search Quality Issues

Will AI overtake the SERP? Find out as we explore the SEO fallout from Google I/O 2024.
Google announced the official launch of SGE at its I/O 2024 event. What does this and the other Search-related announcements mean for SEO and the SERP overall? 
Tune in as Wix's Crystal Carter and Mordy Oberstein share their insights on what Google I/O 2024 means for search marketers. 
It's a bonus episode of the SERP's Up SEO Podcast covering all the SEO implications from Google I/O 2024! 
Key Segments
[00:00:51] What's On This Episode of SERP's Up?
[00:02:45] Focus Topic of the Week: Google I/O 2024 Insights
[00:03:10] Gemini Is Taking Over
[00:08:05] Google Does Not Silo Their Tools
[00:14:23] SGE Replacing Top Level Information?
[00:26:56] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Barry Schwartz
Garrett Sussman
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube

How can you bring your SEO performance back to life? 
Wix’s Mordy Oberstein and Crystal Carter discuss ways you can reestablish your content cadence to get SEO production back on track, demonstrating why continually updating your brand with fresh content is so valuable.  
Sterling Sky’s Carrie Hill joins as she dives into the intricacies behind helping clients who desperately need an SEO resurgence. 
Plus, this content marketing tool will make competing against your competitors a walk in the park.  
Get CPR certified this week as we break the cycle of stagnation and teach you how to revive your SEO playbook on the SERP’s Up SEO Podcast!
Key Segments
[00:01:23] What's On This Episode of SERP's Up?
[00:02:50] Focus Topic of the Week: Resuscitating Your SEO
[00:18:18 Focus Topic Guest: Carrie Hill
[00:25:00] Tool Time
[00:33:53] Snappy News
[00:40:52] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Carrie Hill
Celeste Gonzalez
Resources:
SERP's Up Podcast
Wix SEO Learning Hub
Searchlight SEO Newsletter
Wix Studio
Wix Studio YouTube
News:
3 key observations about the Google March 2024 core update: https://searchengineland.com/google-march-2024-core-update-key-observations-440148
Google SGE AI Answers Now Cost 80% Less To Generate: https://www.seroundtable.com/google-sge-ai-answers-cost-80-less-37326.html
Google Search Tests Custom Filters & Templates: https://www.seroundtable.com/google-search-custom-filters-templates-37324.html