30 min
The Avant-Garde Aviana Wines On The Wine Road Podcast
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- Society & Culture
This brand is what you get when you combine the 4th generation of a historic wine brand (Charles Krug Winery, first established in 1862), with an off-shoot winery that is predominantly owned by women who exhibit the courage and grace of the family’s immigrant matriarch (C Mondavi & Family), and a passion to support nonprofit causes (Equality Now), and blend it all into a wine brand that is enhanced with innovative augmented reality technology. What's more, the juice is sourced from three European countries to provide a certain je ne sais quoi! It's Aviana. Giovanna Mondavi explains the inspiration and purpose behind this remarkable wine.
This brand is what you get when you combine the 4th generation of a historic wine brand (Charles Krug Winery, first established in 1862), with an off-shoot winery that is predominantly owned by women who exhibit the courage and grace of the family’s immigrant matriarch (C Mondavi & Family), and a passion to support nonprofit causes (Equality Now), and blend it all into a wine brand that is enhanced with innovative augmented reality technology. What's more, the juice is sourced from three European countries to provide a certain je ne sais quoi! It's Aviana. Giovanna Mondavi explains the inspiration and purpose behind this remarkable wine.
30 min