100 episodes

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.
In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt?
The new series of Toast starts on Thursday 4 April, 2024 by looking at the roadside restaurant chain Little Chef.
Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?
The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions.
From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.
Sliced Bread returns for a new batch of investigations on Thursday 9 May, 2024. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Toast is a BBC Audio North production for BBC Radio 4.

Sliced Bread BBC Radio 4

    • Health & Fitness
    • 5.0 • 1 Rating

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.
In each episode, the presenter and BBC business journalist Sean Farrington examines one big idea. What did it promise? Why did people back it? Why did they get burnt?
The new series of Toast starts on Thursday 4 April, 2024 by looking at the roadside restaurant chain Little Chef.
Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?
The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions.
From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.
Sliced Bread returns for a new batch of investigations on Thursday 9 May, 2024. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Toast is a BBC Audio North production for BBC Radio 4.

    Toast - Vine

    Toast - Vine

    Why was the video sharing platform, Vine, closed down?
    Sean Farrington discovers what happened to the app which pioneered short, shareable videos on social media.
    Sean speaks to one of Vine's founders, Rus Yusupov, the Vine content creator, Eric Dunn, and the BBC's Technology Editor, Zoe Kleinman.
    Alongside them all analysing Vine's fortunes is the self-made millionaire and serial entrepreneur, Sam White.
    Produced by Viant Siddique. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.
    You can email the programme at toast@bbc.co.uk
    Feel free to suggest topics which could be covered in future episodes.
    Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

    • 24 min
    Toast - Little Chef

    Toast - Little Chef

    Why did the restaurant chain, Little Chef, disappear from our roadsides?
    Sean Farrington discovers what happened to the brand which brought us Jubilee Pancakes, Olympic Breakfasts and free lollies for the kids.
    At its peak, Little Chef had over 400 restaurants on most of our major highways and a turnover well in excess of £100m.
    So, how did such a successful business ultimately end up toast?
    Sean speaks to Fiona Alper who was married to the Little Chef co-founder, Sam Alper; the entrepreneur, Lawrence Wosskow, who once owned Little Chef and Becky Parr-Phillips who started as a waitress but rose through the ranks to become Little Chef's head of operations.
    Alongside them all to analyse Little Chef's fortunes is the self-made millionaire and serial entrepreneur, Sam White.
    Produced by Jon Douglas. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.
    You can email the programme at toast@bbc.co.uk
    Feel free to suggest topics which could be covered in future episodes.
    Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

    • 24 min
    Mushroom Coffee

    Mushroom Coffee

    This one's all about mushrooms - not so much your chestnut, button or portobellos from the supermarket, but more the likes of lion's mane, reishi and chaga. These much-feted fungi are claimed to offer all sorts of benefits, from relaxation to disease-fighting properties. We've had loads of questions about products containing them, particularly around mushroom coffee. Is there any evidence that it's better for you than your regular brew? Listener Leon is fond of it - and wants to know if there's any science to back up his inclination. To get him some answers, we hear from a registered nutritionist and a mycologist (fungi expert) who's just written a book all about medicinal mushrooms. So are they the best thing since Sliced Bread?
    If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know how it stacks up, then email us: sliced.bread@bbc.co.uk or send a voice note to our WhatsApp number: 07543 306807
    PRESENTER: GREG FOOT
    PRODUCER: TOM MOSELEY

    • 29 min
    Dishwashers

    Dishwashers

    Is it better to wash your dishes by hand or use a dishwasher?
    This question from listener Eve has got to be among the most hotly contested debates out there. She wants to know which method uses more water and which is more energy efficient. To find out, we speak to a man who's spent decades studying the differences - Professor Rainer Stamminger from the University of Bonn in Germany.
    Eve also wants to know about the eco settings on dishwashers: how can they save money if they take so much longer? And should you pre-rinse before putting things in?! In short, does the evidence around dishwashers stack up (sorry!) Greg will be finding out.
    PRESENTER: Greg Foot
    PRODUCER: Simon Hoban

    • 30 min
    Tens machines and circulation boosters

    Tens machines and circulation boosters

    Greg's getting electric for this one, as he tries out a tens machine. Tens (transcutaneous electrical nerve stimulation) is a type of pain relief which uses a mild electrical current. They're marketed at all types of pain - but do they work? The NHS isn't convinced yet. Listener Patrick is one of many who have asked about these devices, so we got in touch with a a professor who's studied them for 40 years. Also - another type of electrotherapy is a circulation booster. These circular devices claim to be able to help sore legs by activating the muscles. On behalf of listener Rick, Greg finds out what the evidence is for their effectiveness.
    PRODUCER: TOM MOSELEY
    PRESENTER: GREG FOOT

    • 32 min
    Milk Alternatives

    Milk Alternatives

    Which is the cream of the crop for your health and the planet?
    The supermarket shelves are fairly bulging with plant-based options for people who either prefer not to drink cow's milk or can't for health reasons like an allergy. Some have been around for a while - like soy, almond and the current best-seller in the UK, oat - but there are newer additions to consider like hazelnut, hemp and a drink made from dried peas.
    Listener Sian wants to know if these milk alternatives are better for her health and the environment than cow's milk. Do they give you the same nutritional benefits? And what's the carbon footprint of each, and how do they compare to the production of cow's milk?
    If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know if there’s any evidence behind it, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807
    Presenter: Greg Foot
    Producer: Simon Hoban

    • 32 min

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