88 episodes

Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN?

Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it?

Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management?

If you do then join me for a mix practical skills, strategies and inspirational interviews with psychologists and therapists just like you who are using their skills to do BIG things way beyond the therapy room.

Prepare to get your "trainee spirit" back.

The Business of Psychology Dr Rosie Gilderthorp

    • Business

Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN?

Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it?

Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management?

If you do then join me for a mix practical skills, strategies and inspirational interviews with psychologists and therapists just like you who are using their skills to do BIG things way beyond the therapy room.

Prepare to get your "trainee spirit" back.

    Marketing an online course for psychologists part 6: Creating inclusive online marketing and education resources. Guidance for psychologists and therapists

    Marketing an online course for psychologists part 6: Creating inclusive online marketing and education resources. Guidance for psychologists and therapists

    Marketing an online course for psychologists part 6: Creating inclusive online marketing and education resources. Guidance for psychologists and therapists Psychologists and therapists usually care a great deal about inclusivity and we spend time in training and service planning thinking about how we can make sure our work is accessible to those who need it. However, in my experience we often don’t put as much thought into our marketing and teaching. Many mental health accounts on social media fail to fully represent the people following that account and most haven’t yet learned how to make their content accessible to those with visual or hearing impairments. Similarly, online courses are often totally inaccessible to people with learning difficulties like dyslexia or colour blindness. This is completely unnecessarily exclusionary as there is awesome guidance available all over the web to let us know how we can make our content accessible. Since much of our marketing and teaching is now being done online it is well worth spending some time thinking about how we can make sure anything we put out there that is intended to provide psychoeducation is inclusive and accessible to all that could benefit from it. In this episode I am going to outline some basic principles and link to the best resources I have found to support you in making your marketing and educational materials as inclusive as possible.
    It was actually while researching for my new online course for our membership “The roadmap to a successful online course” that I came across the resources I am going to link to today. I am always looking to try and make sure that the materials I create are as inclusive and accessible as possible and I wanted to make sure that we had a module dedicated to that in the course. So if you are planning to add an online course into your psychology or therapy practice then do https://psychologybusinessschool.com/complete-roadmap-to-a-successful-online-course/ (come and check out the roadmap). It sits at the centre of our monthly membership and will take you from your very first idea for a course right the way through to getting it in front of all the people who need it.
    Create inclusive marketing and educational resources that your audience can relate to Images that reflect the range of people you are serving and stories that allow people to see themselves in what you are teaching. I’ve talked in previous episodes about the idea of having a representative group of ideal clients in mind when you are creating your marketing and educational resources. If you haven’t listened to the https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing (Ideal Client Avatar episode) then it is worth going back to that one. I try to have different members of this group in mind as I create my resources and try to make sure that there are images and stories that help each of those people to see themselves in what I am teaching or talking about. If you are training professionals this could include sharing relevant stories from the different groups you have in the room (for example mental health nurses, psychotherapists and psychologists) as well as the characteristics you would usually think about when talking about inclusivity like race, gender identity and socio economic background. https://psychologybusinessschool.com/the-business-of-psychology/self-disclosure-online-for-psychologists-and-therapists (In this episode )I talk about a test that I use before I include stories in my resources and that includes an inclusivity check.
    I like this https://sproutsocial.com/insights/brand-diversity-in-social-media/ (blog from Sprout social) that gives some ideas for making sure your content is anti racist in a helpful way.
    Amnesty have also produced a simple guide to creating resources that are respectful of all gender identities that I think is useful. One tip I have picked up that is specific

    • 19 min
    Creating and marketing an online course for psychologists and therapists part 5: How to create an engaging online course (that people actually finish)

    Creating and marketing an online course for psychologists and therapists part 5: How to create an engaging online course (that people actually finish)

    Creating and marketing an online course for psychologists and therapists part 5: How to create an engaging online course (that people actually finish)Teaching online is a skill you have to learn if you want to have a successful online course. To be honest studying at University means we have often encountered a lot of very very bad teaching in our careers. I’m doing an MBA at the moment and most of the teaching is literally a white, middle aged man talking at me in a droning voice for two hours while I try desperately to stop thinking about what I’m having for tea. That just won’t cut it in the world of online courses. Research suggests that up to 88% of people don’t finish an online course theyhttp://oro.open.ac.uk/43566/ ( have started.) That is completely unacceptable to me. I do not want to take money from people for something they don’t even finish. If we want to make sure people get good results from our courses we need to make sure that they are taught skillfully.

    In this episode I am going to talk you through the four pillars of creating engaging online lessons that I recommend you consider when you are creating anything educational from social media videos and podcast episodes through to the lessons of your online course.

    Every time I plan a lesson, social media video or podcast episode I always start by selecting 3-5 key learning points that I want the audience to take away. I then think about how I can hit that learning point from different angles to make sure it really sinks in for people.
    Imagination - stories, personal stories, composite stories, illustrating everything you teach with a story of some sort will bring it to life for your students. You can hear/read more about how I recommend usinghttps://psychologybusinessschool.com/the-business-of-psychology/writing-for-your-psychology-or-therapy-website-how-to-get-started-and-key-principles ( stories in our episode on writing for your marketing here.)
    Visual - graphics, mind maps, illustrations. This is the stuff I suck at so I usually need help to take my verbally expressed ideas and put them into graphic form but charts, mind maps, graphs, infographics all of these things can really help make an idea more solid for people. It is also helpful to provide a workbook so that visual learners can be scribbling their own doodles that help them to understand what you are talking about.
    Auditory - talking it through and making time for small group discussion of the learning point. It is important to provide time for people to ask you questions as some people will need to hear things put in different ways to apply the learning to their own lives.
    Practical - exercises that make people apply the learning to a real life situation they are in or expect to be in soon. Breakout rooms on zoom are great for giving people time and space to do this without putting them on the spot but role plays and hot seat style questions also work well.

    If you cover off each of these pillars for each learning point you will find the engagement in your lessons goes up hugely. They don’t really allow people to just sit back and glaze over!

    It is also really important to make sure your resources are inclusive and engaging for everyone you are serving and we will talk more about that on an upcoming episode.
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    Links
    Episode 71: Writing for your psychology or therapy website: How to get started and key principles https://psychologybusinessschool.com/the-business-of-psychology/writing-for-your-psychology-or-therapy-website-how-to-get-started-and-key-principles/ (https://psychologybusinessschool.com/the-business-of-psychology/writing-for-your-psychology-or-therapy-website-how-to-get-started-and-key-principles/)


    References
    Top 75 Online Learning Statistics and Trends for 2021 https://sellcoursesonline.com/online-learning-statistics (https://sellcoursesonline.com/online-learning-statistics)
    Massive open online course completion rates revisited:...

    • 13 min
    Marketing an online course for psychologists part 4: Do you have the authority to launch an online course?

    Marketing an online course for psychologists part 4: Do you have the authority to launch an online course?

    Marketing an online course for psychologists part 4: Do you have the authority to launch an online course?Hello and welcome to a slightly different episode of the Business of Psychology Podcast.
    Today I'm excited to share with you a very brief clip from one of our lessons in our upcoming course all around course creation for psychologists and therapists. So yes, it's a bit meta, I have created a course about online course creation, and I'm so excited to bring it to you guys.
    So this is an affordable option if you are somebody who is wanting to reach more people and help more people through an online course, but you haven't quite got the budget to go and spend £2000 with some of the coaches that are out there at the moment. Or if you have got that budget, but you just want to do it in the company of other psychologists and therapists and people who share your kind of ethical marketing background, then I'm really excited to be bringing this course to you. And I thought what better way of giving you a sense of what we've got to offer in the course than letting you take a little sneak peek at one of our lessons.


    So just to let you know, the course is going to be offered as a regular part of the Do More Than Therapy membership. That's our monthly membership that costs £47 a month at the moment. And it was really important to me to offer this course as a core part of that membership, as a roadmap actually running through the centre of that membership, so that rather than putting a big price tag on this course, which I could have done (and there are lots of really high priced courses about online course creation out there) but I wanted to make this really accessible so it's free for all of our existing members. If you're already a Do More Than Therapy member or a Psychology Business School student, you will get access to this at no additional cost whatsoever. And I've kept it at that low price point so that as many of you as possible who have a passion for reaching more people can jump on board and do that with us. I’m really excited to bring it to you and I know that today's content around building your authority is going to get you off to the best possible start.


    I also wanted to share this particular lesson because I think it's something we don't talk about enough; and that is building authority. You can't expect the public to just understand that you know what you're talking about based on your years of experience and your qualifications. It makes me so angry, but it is true that the public generally don't have a good understanding of who we are and what we do. We've got a bit of an identity problem at the moment. So because of that, it's super, super important from the minute that you conceptualise the idea that you might want to build an online course, to start building up the authority you need with the public in order to sell that course. So if there was one thing I was going to say you need to get started right now on this, it would be building your authority. So this is just a really quick snippet of that lesson. You will probably hear me referring to resources that you don't have access to a couple of times during the lesson. That's because the people taking the course will get access to a workbook and they'll also have access to all of our Do More Than Therapy master classes. So I apologise for that, but I thought the content was so good and so worth sharing that I wanted to put it out in this format. So here we go, without further ado here is a little snippet of our lesson on building authority.
    Building Authority Lesson ClipBuilding Authority is absolutely essential if we're going to put an online course out into the world. People have to understand why they should choose to invest time and money with you. So today we're going to look at why you need to build authority even if you have loads of experience already. We're going to look at ways of building authority within your specialism, the...

    • 11 min
    Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine Hallissey

    Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine Hallissey

    Marketing an online course for psychologists and therapists part 3: Promoting your freebie with Dr Catherine HallisseyIn this episode I talk to Dr Catherine Hallisey, who is a child psychologist, owner of the Reclaim Parenthood online membership, and creator of the Raising Well Behaved Kids workshop. I'm really excited to have Catherine here to inspire us as we hear about her workshops, because they've been wildly successful, and I'd really like to dive into the secrets of how she’s created that success.
    The highlightsI welcome Catherine to the podcast and she tells us who she is and who she helps 00:22
    Catherine tells us what inspired her to create her first workshop 02:03
    Catherine talks about how she promoted her in person workshops 05:15
    We discuss Catherine’s experience of setting up a Facebook page 08:16
    Catherine talks about the membership, which was sparked by the Facebook page 12:04
    Catherine tells us how she came to offering workshops, and the importance of the title 15:13
    Catherine talks about the free checklist she offers to promote her evergreen workshops, and how she uses her online community to test ideas 23:31
    We talk about the importance of building an community and building relationships on social media 28:23
    We discuss designing your ideal work/life balance 34:49
    I thank Catherine and she tells us where we can find her online 41:15
    Catherine encourages us, as psychologists, to bring our expertise and abilities to these spaces 43:17
    Catherine’s Links:
    Websites:
    https://catherinehallissey.com/ (https://catherinehallissey.com)
    https://raisingwellbehavedkids.com/ (https://raisingwellbehavedkids.com)
    Facebook: https://www.facebook.com/CatherineHallisseyPsychologist/ (https://www.facebook.com/CatherineHallisseyPsychologist/)
    Instagram: https://www.instagram.com/catherine.hallissey/ (https://www.instagram.com/catherine.hallissey/)
    **********
    Do you dream of creating an online course? Are you desperate to reach more people but sceptical that you can ACTUALLY make it work?
    The truth is a lot of online courses do fail but that isn't because the content is bad. It is because the marketing strategy sucks. The truth is your marketing isn't a separate thing. Talking to the community you want to serve should be part of the development of the course.
    Getting to know them, giving them free resources and building relationships WHILE you build your course in the background is the key to success that most psychologists and therapists launching courses miss.
    Well not you! Because you can download my free course creation guide and get yourself on the right track to creating a course people actually want and need.
    The guide talks you through the first, essential steps you must take when planning your course so you can avoid the expensive mistakes I see so many well-intentioned people making.
    Get yours athttps://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation ( PsychologyBusinessSchool.com) (link in the show notes) now.
    https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation)
    **********
    Thank you for listening to this week's episode of the Business of Psychology podcast. If you share my passion for doing more than therapy, then make sure you come over and join my free Do More Than Therapy Facebook community, where you can work on getting your big ideas off the ground with like minded psychologists and therapists. I'd also love it if you could leave the show a five star review wherever you listen to your podcasts. It will help more of the people who need it to find it.

    • 46 min
    Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki Jakes

    Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki Jakes

    Marketing an online course for psychologists part 2: Landing page essentials for psychologists and therapists with with Vicki JakesIn this episode I'm welcoming back Vicki Jakes, friend of the podcast, Do More Than Therapy expert speaker, and all round website legend to talk about something I know often gets us stuck. When you're building an online audience for a book, an online course, or any other passive income stream, getting people’s email addresses could not be more important. But when you create a great valuable freebie for people that they will want to download, how do you actually get them to download it? Vicki's going to share with us today the secrets of landing pages that make people want to download your freebie.
    The highlightsI welcome Vicki back to the podcast and she tells us a little bit about who she is and how she can help 00:24
    Vicki explains what a landing page is and how it’s different from the other pages on our website 03:17
    We discuss campaigns 05:45
    Vicki tells us the three key ingredients for creating a landing page for our freebie 07:26
    Vicki tells us what else we can add to a landing page, and where to add them 13:45
    Vicki talks about the importance of colour and design on a landing page 18:29
    Vicki tells us about the biggest mistakes she sees people making on their landing pages 31:52
    Vicki talks about some of the software she uses to monitor clicks on her landing pages 38:31
    Vicki recommends some tools we can use to help build our landing pages 42:15
    Vicki tells us how how people can find her, and about her five day challenge 49:54
    I finish by telling you about the masterclass with Vicki in the Do More Than Therapy Membership 50:47
    Vicki’s Links:
    Websites:
    https://superchargeyourwebsite.com/5-day-challenge/ (https://superchargeyourwebsite.com/5-day-challenge/)
    https://heyvickijakes.com/ (https://heyvickijakes.com)
    Facebook: https://www.facebook.com/heyvickijakes/ (https://www.facebook.com/heyvickijakes/)
    Instagram: https://www.instagram.com/heyvickijakes/ (@heyvickijakes)
    LinkedIn: https://www.linkedin.com/in/vickijakes/ (https://www.linkedin.com/in/vickijakes/)
    Twitter: https://twitter.com/heyvickijakes (@heyvickijakes)
    Vicki’s DMTT Masterclass: https://psychologybusinessschool.com/learning/google-analytics-masterclass/ (https://psychologybusinessschool.com/learning/google-analytics-masterclass/)
    **********
    Do you dream of creating an online course? Are you desperate to reach more people but sceptical that you can ACTUALLY make it work?
    The truth is a lot of online courses do fail but that isn't because the content is bad. It is because the marketing strategy sucks. The truth is your marketing isn't a separate thing. Talking to the community you want to serve should be part of the development of the course.
    Getting to know them, giving them free resources and building relationships WHILE you build your course in the background is the key to success that most psychologists and therapists launching courses miss.
    Well not you! Because you can download my free course creation guide and get yourself on the right track to creating a course people actually want and need.
    The guide talks you through the first, essential steps you must take when planning your course so you can avoid the expensive mistakes I see so many well-intentioned people making.
    Get yours athttps://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation ( PsychologyBusinessSchool.com) now.
    https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation (https://psychologybusinessschool.com/creating-a-valuable-freebie-psychologist-course-creation)
    **********
    Thank you for listening to this week's episode of the Business of Psychology podcast. If you share my passion for doing more than therapy, then make sure you come over and join my free Do More Than Therapy Facebook community, where you can work on getting your big ideas off the...

    • 53 min
    Creating and marketing an online course for psychologists and therapists part 1: Creating a freebie to grow your online audience

    Creating and marketing an online course for psychologists and therapists part 1: Creating a freebie to grow your online audience

    Creating and marketing an online course for psychologists and therapists part 1: Creating a freebie to grow your online audienceThis is the first episode in our series on how to effectively develop and market an online course. This series is designed for any psychologist or therapist that is thinking about developing an online course as a passive or semi passive income stream but the strategies we talk about are equally useful for any other product or service that aims to help lots of people at once. So keep listening even if your dream is a book or a resource pack or an app rather than a course.
    It might seem weird that we are talking about creating a freebie before we start thinking about your overall online course. This is actually a very important part of your strategy for two reasons. Firstly because if no one downloads your freebie you may need to re-evaluate the topic of your course and secondly because in order to sell an online course you will need at least a few hundred people on your list (even to sell just a handful) so you need to get cracking right away.
    Later in the series we will have episodes on how to create a landing page for your freebie, how to promote your freebie, how to create engaging course content, and how to eventually sell your course via email marketing to the people who have downloaded your freebie. I will be bringing in experts along the way to give their input and I will be sharing my experiences too.
    So with that, I am excited to get going with part one!
    Why should psychologists and therapists create a freebie to sell an online course?You can't expect people to trust you enough to buy your online course based on an advert, or even a google search. People need to develop a relationship with you before they can trust you with their time and resources. The best way of developing this relationship is collecting contact information for people who you know are definitely interested in what you are offering. You can then regularly contact them with valuable free content and information about your paid products and services. In a nutshell a freebie helps you to:
    Grow a list of interested ideal clients for a product or service.
    Create a stable base of interested people to promote future products or services to.
    Create an audience you can talk to when designing products + services.
    Create a valuable asset for your business that gives you something to sell when you retire https://psychologybusinessschool.com/the-business-of-psychology/marketing-strategies-for-psychologists-and-therapists-three-styles-of-marketing-to-get-more-therapy-clients-or-grow-your-practice/ (see the episode on the three marketing strategies) to read/hear more about the importance of online audience building.
    When should a psychologist or therapist create a freebie to sell an online course?It is beneficial to start growing your email list as soon as you have an inkling you might want to create an online course or other passive income product. However, a few things need to be in place first.
    Consistent revenue from your core practice (focus on high touch relationship building if you are still struggling, listen to the podcast episode on this https://psychologybusinessschool.com/the-business-of-psychology/marketing-strategies-for-psychologists-and-therapists-three-styles-of-marketing-to-get-more-therapy-clients-or-grow-your-practice/ (here)).
    You need a good understanding of your ideal client for the online course you want to create and what they need. If you don’t have that yet then go back to our episode on finding your ideal clients https://psychologybusinessschool.com/the-business-of-psychology/ideal-client-avatar-psychologists-therapists-marketing/ (here).
    You need to have created some "cornerstone" content. See our episode on blogging https://psychologybusinessschool.com/the-business-of-psychology/titles-for-psychology-blogs/ (here).
    You need a GDPR compliant email marketing software set up to collect emails.

    • 20 min

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