44 episodes

The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.

The CMO Asia Podcast Wayne Cheong

    • Business

The CMO Asia Podcast is hosted by Wayne Cheong and produced by Ringfinger Co. The debut show is filmed/ recorded in RISE Conference x Web Summit 2019 in Hong Kong. The show interviews top Chief Marketing Officers, data-driven marketing personalities, creatives, advertisers, digital marketers, analysts and data scientists to understand how they got to the biggest seat in marketing and where they see their organization and the future of data-driven marketing going next. The show is distributed and promoted to over 30,000 community members and followers on social media.

    Ms Jun Byong Nam | Regional Director of KICC Singapore | K-Startup Grand Challenge 2020

    Ms Jun Byong Nam | Regional Director of KICC Singapore | K-Startup Grand Challenge 2020

    On this recent episode recorded on 28th of May 2020, I had the privilege of speaking with Ms Jun from South Korea. We got a pretty killer show, especially for those out there watching this via our live video streams - 80% are CMOs from brands and organizations around the world and the remaining 20% are startup founders and entrepreneurs. So if you are in the startup world, pay attention in the next half hour or so, because we doubled down on a whole bunch of different topics like why Korea is the preferred destination for Startups, the exciting K Startup Grand Challenge, The Accelerating Program and more below:

    - [x] Her role as Regional Director of Korea IT Industry Cooperation Center
    - [x] How they foster Korean ICT companies to grow their business by funding them to develop new technologies and business models that can lead the innovative growth for the ICT industry and ultimately the entire national economy by funding promising tech companies such as AI, Data, VR/AR
    - [x] What has been the highlight of her career ie. having a very wide relationship with young startups who were mostly university students, helping her understand the barriers, obstacles, and needs they have when starting their own businesses, working for the government by supporting them to launch new and innovative projects
    - [x] What was going to be the highlight of this year ie. the 5th edition of the K-startup Grand Challenge (the world’s largest 3 month accelerator program), where they are seeking applications from startups across the world to come do business in Korea and 60 finalists will be chosen - they’ll be given living expenses of up to $15,490 USD, mentorship, partnerships with the likes of Samsung, and a chance to win from a prize pool of $240,000 USD!
    - [x] Why Korea; What else is unique about KSGC; What about COVID?
    - [x] Why are they the preferred partner for growth and expansion in Singapore and ASEAN for Korea’s Creative ICT companies and the bridge to Korean innovative technology?
    - [x] What are their 3 main offerings that bring Korea and Singapore closer ie. Marketing/ PR Campaign Advice (via organising seminars, roadshows, regular networking events and other marketing efforts), Partnership and Business Mentorships
    - [x] What is the KSGC Process; The qualification critieria to apply for the KSGC program; How many team members can participate in the program; Are startups required to live in the Republic of Korea;The benefits of participating in the KSGC
    - [x] How she would like to be remembered and where to find her work ie. K Startup Grand Challenge Website: www.k-startupgc.org FAQ: https://www.k-startupgc.org/project/faq.do
    - [x] Watch video replay of this podcast episode on YouTube via: https://lnkd.in/gDcsGTH

    • 25 min
    Corny Koehl | Host of Social Justice Podcast "Dear Governor" | Two-time Emmy Award Winning Producer

    Corny Koehl | Host of Social Justice Podcast "Dear Governor" | Two-time Emmy Award Winning Producer

    Our longtime listeners will know we usually get Senior Marketing Leaders, CMOs, CEOs and Entrepreneurs but this week The CMO Asia Podcast is using our live stream/ podcasting feed to signal-boost Black female entrepreneurs and Social Justice content creators. Our podcasts believe #BlackLivesMatter and will continue to amplify voices so often silenced. I reached out to Corny Koehl on LinkedIn and asked whether she would like to come on the podcast and chat about #blacklivesmatter as well as #justicefojarvis Corny Koehl has Executive Produced for the biggest names in media today. She is a two-time Emmy Award winning Producer, and two-time recipient of the Gracie Award for Outstanding Producer from the Alliance for Women in Media. Most recently, she helped develop and was Co-Executive Producer on Super Soul Sunday, a weekly television program hosted by Oprah Winfrey. In 2006, Koehl was instrumental in launching “Oprah & Friends” 24/7 radio channel on XM Radio. As Director of Program Development and Executive Producer, she helmed regular programs including, Oprah’s Soul Series, The Gayle King Show, O the Oprah Magazine Show (hosted by Oprah and Gayle) and more.

    She shared with us:
    - How she hopes her new iHeartPodcast Network show ‘Dear Governor’ may help a California man get off death row after three decades
    - How ‘Dear Governor’ Picks Up The Case Of Death Row Inmate Jarvis Jay Masters; Masters, a renowned Buddhist author, was initially imprisoned in 1981 following an armed robbery conviction; But in 1990 he was sentenced in connection with the 1985 stabbing death of a prison guard; He has steadfastly maintained his innocence on the murder conviction; With newly disclosed evidence that bolsters Jarvis’ claims of innocence, listeners will answer for themselves whether the California Supreme Court should exonerate him or reaffirm his death sentence
    - How we can help by tuning in, subscribe, post a review, and tell a friend about her “Dear Governor” Podcast; Posting a review and rating of “Dear Governor” on Apple Podcasts goes a long way in sharing Jarvis’ story >> https://www.freejarvis.org/podcast
    - What Jarvis Masters has to say about the dire circumstances of Covid-19 in prisons
    - How she feels about the success of Social Justice podcast "DearGovernor" (it is up to 109 on the Apple Podcasts iTunes chart); On moving humanity forward #JusticeForJarvis #BlackLivesMatter
    - What Jarvis has to speak about the vitality of the #BlackLivesMatter movement, about the loss of George Floyd and the racis t criminal justice system
    - How to learn more about Jarvis and support his cause >> FreeJarvis.org
    - Which podcast she cannot live without
    - Who is her favourite podcaster
    - Who is her most admired producer
    - Who would she recommend following (podcaster or producer)
    - Who, if she could have dinner with any 3 people dead or alive would it be and why
    - Whether she can remember the first podcast that had an impact on her when she first started out
    - Whether she prefers LA or New York

    #blacklivesmatter #justiceforgeorgefloyd #justiceforjarvis #socialjustice #podcast #deargovernor #cmoasia #theshowmustbepaused
    #podcastblackout

    • 42 min
    Jae Hermann | Lead Storyteller at #RealTalk on Substack | Former CMO at SHINE Media Co.

    Jae Hermann | Lead Storyteller at #RealTalk on Substack | Former CMO at SHINE Media Co.

    "The quickest way to hurt your brand is to say something by saying nothing." I asked this week’s special guest, Jae Hermann on the latest episode of The CMO Asia Podcast whether #jeffbezos speaking out on #racism ensuring the #alllivesmatter camp receive some schooling and flexing for the ‘gram is adequate; why global companies and brands such as #amazon #facebook #walmart need to do more to support #BlackLivesMatter She also shared with us:
    - Which new movement found its way to her recently ie. #HowWeFight created by Byron F. Wilson, the headmaster of The Wilson Academy, that “fight[s] for justice and reform through economic empowerment and physical resistance -> www.How-We-Fight.com
    - Why #How We Fight #2PointPlan is the best she has read for how we can have a voice in the fight against racism and discrimination of Black people
    - How she intends to do her part in #HowWeFight
    - Who she admires for their continued demonstration of compassion
    - Why she is not going to recreate the wheel of compiling a list of organizations to support or news items for people to check out since she is slowly having my fill of media
    - Why she thinks we are at a point where we need to take action with our dollars and influence, have uncomfortable conversations and discussions
    - What links, businesses, and other folks she supports ie. Ben & Jerry’s Ice Cream, We Buy Black (The largest marketplace for Black-owned businesses and products), a growing Black-owned Business directory for the Sarasota/Bradenton FL area by Lifestyle Blogger, Sarah Emily, Sarasota-Manatee Black-Owned Businesses Facebook group, HRDCVR (A diverse newsletter that curates culture + news), Boss Women Black Business Women directory, Well-Read Black Girl (Book club turned literary festival
    - What are her feelings and experiences last week and how she expressed them via blog posts and podcasts via her website >> jaehermann.com ie. “I support #BlackLivesMatter #PodcastBlackout “, “Fuck it. I feel sad and mad as hell”
    - How to subscribe for her free list for #RealTalk Central
    Note: Watch full video replay of this podcast episode >> twitch.tv/videos/644835945
    #blm #justiceforgeorgefloyd #cmo #asia #podcast #theshowmustbepaused

    • 39 min
    Alex Tay | Founder & CEO at ZeusX

    Alex Tay | Founder & CEO at ZeusX

    I chatted with Alex Tay two days ago on The Asia Gamer Network Podcast. Alex is CEO and Founder of Zeus eXchange (ZeusX), a digital marketplace for gamers all over the world - enabling them to buy and sell gaming assets like accounts, in-game items, top-ups, services, gift cards and collectibles. We instantly bonded over our similar love for Super Mario Bros. Hearing his riveting stories about renting game time for 50 cents for half an hour brought me back to the 80s when my family was also too poor to afford the latest console and that was exactly how many people from our generation started our passion for #gaming. Alex, like most kids that grew up with Ataris and Nintendos, now runs his own company - a true one-stop-shop portal and marketplace that gamers go. He shared with us:

    - How he is stepping up the game for gaming tech e-commerce by creating a gamers’ marketplace
    - How to build trust amongst gamers who are wary of scams and safeguards for buyers and sellers
    - How he developed his passion for gaming at an early age of nine, his love for Super Mario Bros on NES, his experiences transacting in secondary platforms, Reddit forums and websites
    - Why ZeusX decided to waive all sales fees until 30th June
    - How does ZeusX work and why use it; whether it is free; what should a buyer do if their purchase has issues or seller does not deliver; do users get rewarded if they keep buying from ZeusX

    >> Download the ZeusX latest app for the optimised mobile experience

    #ios https://apps.apple.com/sg/app/zeusx/id1499790215

    #android https://play.google.com/store/apps/details?id=com.zeusx.zeusxfe&hl=en&fbclid=IwAR1T-4pOPJGaY-N5wL8Rg7HsFiWYJO7H9hlkDrhzLvz_KdIHXwv-hJZhqXQ

    >> Check out their website via www.zeusx.com

    #supermariobros #zeusx #gamers #matketplace #gameasset #gameaccount #trading #ingameitems #asiagamernetwork #podcast

    >> Watch the replay via www.twitch.tv/aperfectcircle0

    • 1 hr 2 min
    Adam Furness | Managing Director at Impact

    Adam Furness | Managing Director at Impact

    Adam shared with us:

    * His goal and purpose in Impact eg. overseeing Singapore, Sydney and Shanghai, helping business development, recruiting, retaining and inspiring top customers including his people and clients who worked with them

    * Why Impact are Growth Technologists that enable any business to form a partnership with another business or individual and pay them based on a business outcome eg, a sale, lead, acquisition or download

    * How their technology allow businesses and business individuals to discover, contract, optimise, track using analytics and even make payments

    * How a social influencer or a podcaster can get paid for driving sales outcome to a business

    * Some B2B partnership examples 1: How their technology enables a podcaster to get paid based on tracking the no. of people or sales driven from the embedded pre-roll ad or podcast show notes 2: How a brand like Spotify utilise Impact’s technology enabling streaming platform to get paid by Ticketmaster whenever listeners streamed music that led to them clicking through the content to buy tickets online

    * How they sell technology via license fees and SaaS

    * How there is higher demand now when every business is bootstrapping and prefer their technology that allow businesses to pay other businesses based on outcome  

    * How being in the marketing automation space helped drive revenue for podcasters, social influencers, content creators and even the eco-system of publishers; with an upcoming launch by Impact on 8 Jun 2020 a publisher-play focusing on helping publishers drive demand and revenue stream

    * How meeting the Impact founders and CEO David Arnold in Santa Barbara, California 2.5 years ago, learning its business mission, purpose and stories of how customers would get up on stage to share how Impact enabled their businesses to grow, inspired him to own the partnership automation space and help Impact grow in Asia Pacific

    * Why participating over the last 14 years in a social purpose organisation that generated over 6million funds to support youth charity is his biggest ongoing career highlight so far

    * How the pandemic made him more empathetic and focused on connections with his team and family; how working from home is a highlight, talking to people in a business perspective and reaching out and helping whatever he can to both groups that do well and those that don’t is equally important

    * How he leads his team by keeping communication open and getting together every Friday morning, being transparent, honest and vulnerable is really important to get through these times together

    * What are his thoughts on the road ahead; that there is light at the end of the tunnel, even when times are really tough, there is real innovation, silver lining and acts of kindness; how he gear up his troops by motivating them to do “20-mile march and deal challenges day-by-day” and they will get to the other side no matter what it looks like

    * Who are the empathetic people that inspire him, including his CEO, members of the Impact organisation team and the frontline workers who are saving lives

    * What are the lessons learnt from the pandemic; why they are very fortunate with the resilience of their business model ie. licensed fee, being in the performance marketing space; the importance of the diversity of their business having 12 offices globally working  in various categories like travel, finance, entertainment, health, lifestyle, streaming services; making smart decisions early eg. they looked at where to cut cost such as travel, entertainment, rental agreement with offices before they even have to look at reductions in salaries or headcount to better protect their people; Impact proved that they are a people focused company and people that are resilient

    Links:
    * Impact website: www.impact.com

    • 34 min
    Dr Ben Rolfe | Founding CEO at Communicable Disease Threats Initiative

    Dr Ben Rolfe | Founding CEO at Communicable Disease Threats Initiative

    Dr. Ben Rolfe is one of a handful of experts in the region who track and tackle infectious disease. He is the Founding CEO at Communicable Disease Threats Initiative and we are privileged to have him come on our podcast live stream via Facebook Live! on 16 April 2020.

    He gave his hot take on the pandemic and answered burning questions our community listeners had around the globe including:
    - When can we fly again?
    - By pulling funding from the World Health Organisation, is the US dealing itself out of its own future?
    - Where is COVID19 heading, and how can the Private Sector assist in the response?
    - With the world at it's turning point, is it time to invest in the health of the world’s poorest people?
    - Looking ahead? Dr Ben's thoughts... Also check out the article he wrote on Medium about WHO and the US. https://medium.com/@rolfe.benjamin/w-h-o-makes-america-great-again-5e30fc746a80

    • 34 min

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