300 episodes

Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you.

Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, keynote speaking, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!

The Speaker Lab Grant Baldwin

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Grant Baldwin from The Speaker Lab podcast will be sharing speaking business tactics, tips, and strategies from his own experience, case studies, and interviewing the experts. Whether you're just getting started trying to get your first booking or you're a veteran speaker looking to build and grow your business, this is for you.

Grant has built a multiple six-figure per year business as a speaker having presented to over 500,000 people in over 450 paid speaking gigs. We'll talk about speaker marketing, working with speaker bureaus and agents, keynote speaking, building your platform, negotiating fees, social media marketing, networking, storytelling, humor, operating the business and so much more!

    297. How to Speak To The Medical Field with Nisha Mehta

    297. How to Speak To The Medical Field with Nisha Mehta

    How to speak to the medical field is a question I get asked a lot, and today our guest is answering it. Nisha Mehta is a practicing physician, specifically a radiologist. She also speaks around the country to medical professionals on the topic of burnout.
    Today we talk about how she got started speaking, the different speaking opportunities in the medical industry, whether or not you need a background in medicine to speak to doctors and how to use media to position yourself as an expert.
    You'll hear those insights and much more on episode 297 of The Speaker Lab.
     
    THE FINER DETAILS OF THIS SHOW: What is the typical speaking season for the medical industry? Do you always have to choose between a job you love and speaking? Can you get hired to speak on a topic that's important, but no one else is talking about? What are some topics speakers are hired for in the medical industry? How important are credentials in being hired to speak? What specific speaking opportunities are available within the medical community? What area is harder to get into within healthcare? What niches have bigger budgets? And so much more! EPISODE RESOURCES Nisha Mehta's web site Nisha Mehta on Twitter The Successful Speaker Got questions? Send them in here! Subscribe on iTunes, and leave us a rating or review

    • 33 min
    296. A Discussion on Race and The Speaking Industry with Nicole Walters

    296. A Discussion on Race and The Speaking Industry with Nicole Walters

    Today's conversation is a discussion on race and the speaking industry with my friend Nicole Walters. Nicole is an incredible speaker, amazing entrepreneur and phenomenal human being.
    On this episode of The Speaker Lab, we talk about the heavy but important topic of racism in the speaking world. We talk about what exists in the marketplace for her as a Black woman, how she sees things that I don't as a white male. She also gives advice for minority speakers and shares what the speaking community at large can do to better support diversity in the industry.
    These are serious topics but Nicole brings her humor, lightheartedness and personal wisdom. Join us for this much-needed talk on episode 296 of The Speaker Lab with Nicole Walters.
     
    THE FINER DETAILS OF THIS SHOW: Why it's important for activism to be on-going and not just a trend. How racism impacts her everyday life: a snapshot. What are new factors she considers now when booking gigs? Do you know what performative activism is and why you should avoid it? What group of people are becoming entrepreneurs at a rate of 9x the average American? When you should add 10% to your asking fee. What are some ways white people can be an allies for speakers of color? How to encourage diversity at your speaking gigs. And so much more!  

    • 39 min
    295. How to Embrace Your Fears with Michelle Poler

    295. How to Embrace Your Fears with Michelle Poler

    How to embrace your fears is the subject that helped our guest today jumpstart a whole new career as an international speaker and author.
    Michelle Poler is here on The Speaker Lab to talk about how she embraced her fears through 100 fears in 100 days challenge, how that challenge culminated in a TEDx talk and how some of those fears even became things she now loves to do.
    We explore those topics plus specific steps she took along the way and how you can do the same. Join us to hear the scoop on episode 295 of The Speaker Lab.
    THE FINER DETAILS OF THIS SHOW: Which speaker was instrumental in both of our speaking careers? What should you do if your fears are holding you back? Why you don't need to believe all the speaking advice out there. What is more important than the number of views of your video? How she utilized her network to get the ball rolling on speaking gigs. Why having your spouse on board is incredibly helpful to grow your business. What actions did she take that led to referrals from Brene Brown? What can you do to set yourself for success when approaching speaking bureaus? And so much more! EPISODE RESOURCES: Michelle Poler's web site Michelle Poler's TEDx Talk Hello Fears, by Michelle Poler Michelle Poler on Instagram Michelle Poler on Twitter Creative Mornings web site The Successful Speaker Got questions? Send them in here! Subscribe on iTunes, and leave us a rating or review

    • 35 min
    294. How to Pivot to Speaking Virtually With Jon Acuff

    294. How to Pivot to Speaking Virtually With Jon Acuff

    How to pivot to speaking virtually may not have been something you thought of before the pandemic, but our guest today explains why he and a lot of other speakers are embracing it now.
    Jon Acuff is an entrepreneur and author. He is also one of the best speakers I've seen live: he takes this craft seriously and it shows. In our conversation on The Speaker Lab today, Jon explains the pivots he's made during the COVID-19 pandemic, including virtual speaking and utilizing YouTube to grow his client base. We also explore the long-term implications of virtual speaking going forward.
    This is a fun, informative, and engaging talk with Jon Acuff so join us on episode 294 of The Speaker Lab.
     
    THE FINER DETAILS OF THIS SHOW: What can be done virtually that can't be done from the stage? How do you adjust your pricing for virtual speaking gigs? What are value adds to consider in your virtual offerings? How can YouTube contribute to growing your client base? Has he tweaked his content to reflect current events? If you use humor when speaking live can you continue doing so virtually? Should you read comments while you're speaking virtually? Why it's okay to be an amateur when starting out as a virtual speaker. And so much more! EPISODE RESOURCES Jon Acuff's web site Jon Acuff on YouTube Jon Acuff on Twitter Jon Acuff on Instagram Jon Acuff's books Teleprompter app The Successful Speaker Got questions? Send them in here! Subscribe on iTunes, and leave us a rating or review

    • 39 min
    293. What Meeting Planners Want With Jay Baer

    293. What Meeting Planners Want With Jay Baer

    Knowing what meeting planners want from a speaker can be the difference between booking some gigs and being a full-time speaker. Our guest today has the inside scoop on this very topic and he's telling us the answers on episode 293 of The Speaker Lab!
    Jay Baer is an exceptionally successful speaker who has been in the industry for a long time and has accrued a wealth of knowledge along the way. Today on The Speaker Lab, we talk about Jay's recent research study that surveyed 150 event planners. We dig into what topics planners are looking for, what they want and hows event planners find speakers.
    Join us to hear the details on all of those topics and more episode 293 of The Speaker Lab with Jay Baer.
    THE FINER DETAILS OF THIS SHOW: Why micro-categories may be your ticket to success. Who speaks on more topics: mediocre speakers or great speakers? How much customization should you do for your speaking gigs? Substance versus showmanship: what balance do you need to strike? How can you build momentum when you are just starting out? Why bringing something unique to the stage gives you an innate advantage. What are the ways to test your material? How does Jay think the coronavirus will affect speaking topics going forward? And so much more! EPISODE RESOURCES Jay Baer's web site Dress Jay Baer web site Jay Baer on Twitter Standing Ovation podcast Topics Meeting Planners Want For 2020 What Meeting Planners Want Top 9 Ways Meeting Planners Find Speakers The Successful Speaker, by Grant Baldwin Got questions? Send them in here! Subscribe on iTunes, and leave us a rating or review

    • 37 min
    Why a Speaking Pipeline Matters With Erick Rheam

    Why a Speaking Pipeline Matters With Erick Rheam

    Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about one of the biggest challenges professional speakers face: getting consistent speaking gig leads and what to do with them.
    During the live stream, Grant and Erick discuss:
    Where many speakers get stuck
    Why you can’t afford to sit back and wait for the phone to ring
    How Erick falls back on principles he learned in the military
    What speakers can do to prepare for times of crisis
    How to handle stressful times without getting stressed out
    The value of creating a system to help you take the next right step
    Identifying the secret sauce behind a sustainable speaking business
    The 5 stages of your speaking gig pipeline
    Where to never discuss your pricing
    Setting up event planners for success and recruiting them to your team
    How to replicate the success of professional speakers
    And more
    EPISODE RESOURCES Master Your Speaking Pipeline The Successful Speaker, by Grant Baldwin
    Got questions? Send them in here
    Email me!
    Subscribe on iTunes, and leave us a rating or review

    • 21 min

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