The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project Abagail Pumphrey - Business Strategist

Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world.
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For today’s conversation, I am joined by the wonderful Dara Denney, a performance creative expert who works with direct-to-consumer (DTC) eCommerce brands on their paid social advertising. More specifically, she creates video ads for some of your favorite brands! She is also a content creator and every week she launches an episode on her YouTube channel where she shares her insights on paid social advertising. She is currently the Director of Performance Creative at Thesis, a conversion rate optimization company. 
Over the past year, Dara transitioned from agency work to consulting and launched her very first course. That initial launch earned over 50,000 dollars! Her journey is remarkable and inspiring, but that doesn’t mean she didn’t make her fair share of mistakes. Dara tells us about the many instances where she made the process more complicated than it needed to be, and what she would do differently the next time round. Tune in to learn how Dara created a business built on sharing her expertise and why she wishes she had started sooner! 
To support your journey, I’ve built a one-day challenge to take you from idea concept to launch in just one day, so that you can confidently create your next (or first!) digital product. You can learn more and sign up for free at boss bossproject.com/launch to grab that spot!

Episode Highlights

Why You Should Diversify Your Income [0:01:49]

Why Dara Started Her Business [0:22:53] 

How Dara Overcame Her Reservations About Selling Courses [0:30:31]

Dara’s First Launch [0:36:41]

You Don’t Need to Create Your Course on Hard Mode [0:46:29]

How Teachable Can Support You [0:53:39]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Today I’m sharing the strategy of how I got those people on the list, what’s working, what you should be paying attention to, and what it means for you and your business. An email list is incredibly important to your business because it will allow you to reach your audience more consistently and it’s something that you actually own, unlike your social media followers. Email lists are a long-term strategy that adds to the stability of your business. 
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In the past, I have avoided talking about email lists because I worry that they can become too much of a distraction. Utilizing a list will get you sales but if you are so focused on marketing to bring people onto the list instead of focusing on actual, tangible sales. I’m pretty confident that the majority of these new email subscribers came from seven different kinds of activities that I was doing in my business to attract those leads. I’m having a significant increase this year – way more so than in 2023 because of my focus on visibility. So, let’s dig into how I managed to do it! 
Episode Highlights

Utilizing Old Training Programs to Attract Quality Leads [0:08:40] 

Keeping Up with Trends (When You Feel Inspired to!) [0:10:02]

The Number One Way I Want You to Start Building Your Email List [0:11:50]

How Refreshing Old Content Can Bring You Leads Today [0:13:38]

Working Backwards to Gain Better Insight into Your Clients [0:16:37]

The One Thing that Surprised Me the Most When I Started My Program [0:18:34]

The Power of a Generic Sign-Up [0:23:13]

Using Activation to Add to Your Email List [0:24:35]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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If you get one thing out of the pep talk I’m about to give you, it’s this. The decisions that you make today are not ones that you are marrying forever. Regardless of what you launch, you have an opportunity. Whatever you put out into the world, whether it works or it doesn’t, is an opportunity to learn. The world is going to tell you something! And you get to listen. As business owners, we often don’t slow down and listen to this nearly as often as we should. 
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Not everything I have done so far has worked, and I am okay with that! I often learn more from the moments that I would deem as a failure. Today, I don’t want you to focus on what could be the most shareable digital product or what would be the most trendy thing; instead, focus on how to solve a whole problem. A template, a script, a guide, or anything designed to make a real difference. The more concrete results you can get for a client, the more they will assign value to you and your business.
Episode Highlights

The Story of An Early Failure That You Can Learn From

How I Came Back From One of the Biggest Flops Ever

What You Can Learn From My First Ever Launch

A One-Step-At-A-Time Approach To Doing All the Things Your Heart Desires 


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has since gone on to generate more than 771 leads, and counting. Even I’m still struggling to grasp how this happened!
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I'm not here to claim that I've cracked some universal marketing code or boast about one simple trick that will get you unbelievable results. Yes, what I did was incredibly simple and yielded exceptional results, but it wasn’t where I started and it’s not what made this work. It took several months of strategic planning, brainstorming, and taking action before things took off the way that they did. That’s why I’m using today’s episode to tell the full story of how I got here, and how you can take the next step in building your list of dream clients. Let’s get into it!
Episode Highlights

Helping Small Business Owners Become Financially Free [0:05:21]

How I Discovered What My Clients Needed [0:08:21]

Where The Majority of My Leads and Growth Came From [0:10:59]

The Biggest Sticking Point For My Clients [0:13:23]

How I Helped My Clients Get Over Their Biggest Hurdle [0:14:40]

Staying Focused [0:18:23]

Why My Post Generated So Much Engagement [0:19:51]

One Day Launch: Digital Product Fast Track [0:27:01]


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time for your own destiny? Today I am joined by Amber McCue, a woman who went from being an 18-year-old single mom to owning three companies that allow her to work from anywhere in the world. 
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Amber grew her first business to a multi-million-dollar company from just a side hustle! She knew her business was going to be a success when she encountered what she calls ‘right on time’ moments that nudged her in the right direction and she still looks out for them 14 years later! In this episode, she and I talk about the concept of being ‘right on time.’ This conversation is so life-changing, I can’t wait for you to hear it. 
Episode Highlights

You Cannot Be Late for Your Destiny

Detaching from Outcomes in Your Business

The ‘Try it on’ Visualization

Gifting the Idea of ‘Right on Time’ to Other People

How Being ‘Right on Time’ Ties into Resilience


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han suggests a totally different approach to growth. Rather than self-examining your strengths and weaknesses, what if you focused predominantly on your job responsibilities? 

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Here’s the thing, though: you’re a business owner. So, as the CEO and head of your company, what is most important for you to do? What do you need to be excellent at? What tasks do you need to be good at? What tasks can be low-effort or delegated? There are a couple of things you need to focus on to make your business thrive: cash flow, sales, and messaging. In the digital product world, it’s all about driving continuous traffic to your product rather than constantly improving the offer. Every company is different! Let’s get into it.
Episode Highlights

What Changes When You Figure Out What Really Drives Your Company

Why Asking For a Second Opinion Could Highlight What You Really Need to Change 

How to Get Out of Autopilot and Put Yourself Back in the Driver’s Seat of Your Career

Getting Hyper-specific About the Types of Skills You Need Most


Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.
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