Value Based Marketing Jabber From The Hut - A Growth Marketing Podcast

Episode 16 sees the return of marketing consultant Ian Brodie as he talks about an emerging form of marketing strategy... Value Based Marketing.
Providing value to clients can often be the best way to market to them. The old ways of going in for the sale on the first call are long gone and now, clients have all of the power over the businesses. 
Ian and Jon discuss why providing value is central to marketing and how marketing teams can adopt value based marketing tactics.