53 episodes
Zephr's Subscription Think Tank Zephr
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- Business
Monthly Podcast hosted by Zephr leadership teams, featuring interviews with subscription experts from various industries such as Publishing, SaaS, and E-commerce.
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Ep 13- The Subscription Think Tank: Kyle Roof on Mastering SEO
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Kyle Roof, Co-founder of High Voltage SEO and Page Optimizer Pro, to discuss the science behind search engine optimization. We'll talk about Google ranking factors, algorithm updates, and the core fundamentals that make up a successful SEO strategy.Listen now to discover:How to make improvements to your site TODAYCommon misconceptions about Google updates, and what to actually look out for...
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Ep 12- The Subscription Think Tank: Andres Glusman on Split Testing The Right Way
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Andres Glusman, CEO of Dowhatworks, to discuss the science behind split testing, and how subscription businesses can test and iterate quickly in an ever-changing digital world.Listen now to discover:How to be efficient with split testingCommon misconceptions about split testing, the truth and the mythsThe importance of agility, automation, and tech flexibilityWhat data Andres recommends ga...
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Audio Blog- Reviving Readership: How to Implement a Successful Win-Back Strategy
Take a look at the audio version of our latest blog: Reviving Readership: How to Implement a Successful Win-Back Strategy
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Ep 11- The Subscription Think Tank: Evgeniy Medvedev on The Evolution of Media
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Evgeniy Medvedev, Head of Partnerships at Rarible, to discuss web3 opportunities, NFTs, and what the future holds for media and subscription companies in an ever-changing digital world.Listen now to discover:Why launch an NFT project- and how to do it the right wayWhat 'gamification' means, and it's uses for building strong communitiesEvgeniy's predictions about the future of media in web3...
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Audio Blog- Building Authority in Google's New Algorithm
Take a look at the audio version of our latest blog: Building Authority in Google's New Algorithm
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Ep 10- The Subscription Think Tank: Marisha Lakhiani on Building Communities For Rapid Growth
Welcome to the next episode in our Subscription Think Tank series!In this episode, we'll be interviewing Marisha Lakhiani, VP of marketing at Mindvalley, to discuss rapid subscription growth, lifelong communities, and how to market products during the economic squeeze. Listen now to discover:Why A/B testing stretches beyond what most marketers doHow to create bestselling products by listening to audience feedbackHow Mindvalley built strong communities full of brand ambassadorsMarisha'a t...