21 min
#28 - Shayne Brian - 9 ways to monetise your message with podcasts Time for Marketing
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- Technology
Shayne Brian (linkedin) is the Director of Voice at Elevate Radio & Podcasts, a company that helps other companies start, run and scale podcasts. And they are good at it :D Shayne was invited to the DMSS 2019 where he talked about how to use podcasts to elevate your message.
If you are interested in to podcasting, here is the FREE offer that he talked about on the podcast, you can join the Podcast Essentials Program for FREE (valued at $197).
And, check out his presentation, a video recorded at one of his previous conferences.
Here the transcription of the talk we had:
Shayne: Think about some of the big podcasts isn't what they're known for. In fact, the reports just come out this week. The number one podcast for 2019 in every single country is Joe Rogan, then there's also GaryVee, and John Lee Dumas. They all have massive followings because they have shows that's consumed almost daily.
Peter: Hello and welcome to the Time for Marketing podcast. The podcast that brings you the best marketing conference presentations in five minutes directly to your podcast. Every 14 days on Mondays in your-- whatever podcast that you like to use. My name is Peter, and I'll be the host for this show today, and the same way as I've done the previous 27 episodes as this is episode number 28. Of course subscribing, and viewing, and subscribing to the newsletter and everything else that you have to do so that you get the next episodes that we already have lined up. It will be very interesting. Today with me from the other part of the continent, not continent. The other part of the world, is Shayne Brian. Shayne, hello and welcome to the podcast.
Shayne: Hi Peter, and thanks for having me on the podcast. Yes, I'm sitting here in the heat in Australia getting ready for another hot Christmas.
Peter: I envy that so much. I love the snow that we're getting, but on the other hand, I love being able to sit on the-- I imagine you sitting on the beach drinking cocktail and [crosstalk]
Shayne: I'm sitting on a beach drinking beer while I'm talking to you.
Peter: All right, excellent.
Shayne: No, I'm not really, but that would be lovely.
[laughter]
Peter: Shayne, you are the director of voice at the Elevate Radio and podcast company. Tell us a bit what you do, what your company does.
Shayne: We actually help people create podcast, so we help people produce podcast, distribute podcast. I actually started out in radio of being in radio for many many years, and I just love the whole environment of radio. I love music, and that was one of the things that really attracted me to creating Elevate Radio. It originally started as a radio station called Soul Traveler Radio, and we changed the name just last year to Elevate Radio. Over the last three years, we've seen podcast just come out of the woodwork. In fact, five years ago I was trying to convince businesses that they needed a podcast and they're like, "What's a podcast? You're crazy. No one's going to listen to a podcast." And here we are talking about podcast.
Peter: Yes, this is the position where I feel that in your Europe, a lot of companies still sit. I feel that podcast in the United States have blown up immensely, but in Europe it's still going why. This is why I was interested in having you to the podcast to try to talk to companies and all, and why they should do that.
Shayne: Yes. I just want to say, 95% of the podcast at the moment reside in the US, so the US have really embraced it. The other countries are really picking it up Europe and Australia. Don't be surprised if you start to see the podcast really start to become bigger and bigger in Europe.
Peter: If you are one of the podcast, you are one of the hundred thousands. If you're one of the vlogs, you're one of the hundred million vlogs, so the option to get there it's still much better actually, right?
Shayne: It is. Yes, it is. I'll actually present some of those figures in the talk.
Peter: That's good for the
Shayne Brian (linkedin) is the Director of Voice at Elevate Radio & Podcasts, a company that helps other companies start, run and scale podcasts. And they are good at it :D Shayne was invited to the DMSS 2019 where he talked about how to use podcasts to elevate your message.
If you are interested in to podcasting, here is the FREE offer that he talked about on the podcast, you can join the Podcast Essentials Program for FREE (valued at $197).
And, check out his presentation, a video recorded at one of his previous conferences.
Here the transcription of the talk we had:
Shayne: Think about some of the big podcasts isn't what they're known for. In fact, the reports just come out this week. The number one podcast for 2019 in every single country is Joe Rogan, then there's also GaryVee, and John Lee Dumas. They all have massive followings because they have shows that's consumed almost daily.
Peter: Hello and welcome to the Time for Marketing podcast. The podcast that brings you the best marketing conference presentations in five minutes directly to your podcast. Every 14 days on Mondays in your-- whatever podcast that you like to use. My name is Peter, and I'll be the host for this show today, and the same way as I've done the previous 27 episodes as this is episode number 28. Of course subscribing, and viewing, and subscribing to the newsletter and everything else that you have to do so that you get the next episodes that we already have lined up. It will be very interesting. Today with me from the other part of the continent, not continent. The other part of the world, is Shayne Brian. Shayne, hello and welcome to the podcast.
Shayne: Hi Peter, and thanks for having me on the podcast. Yes, I'm sitting here in the heat in Australia getting ready for another hot Christmas.
Peter: I envy that so much. I love the snow that we're getting, but on the other hand, I love being able to sit on the-- I imagine you sitting on the beach drinking cocktail and [crosstalk]
Shayne: I'm sitting on a beach drinking beer while I'm talking to you.
Peter: All right, excellent.
Shayne: No, I'm not really, but that would be lovely.
[laughter]
Peter: Shayne, you are the director of voice at the Elevate Radio and podcast company. Tell us a bit what you do, what your company does.
Shayne: We actually help people create podcast, so we help people produce podcast, distribute podcast. I actually started out in radio of being in radio for many many years, and I just love the whole environment of radio. I love music, and that was one of the things that really attracted me to creating Elevate Radio. It originally started as a radio station called Soul Traveler Radio, and we changed the name just last year to Elevate Radio. Over the last three years, we've seen podcast just come out of the woodwork. In fact, five years ago I was trying to convince businesses that they needed a podcast and they're like, "What's a podcast? You're crazy. No one's going to listen to a podcast." And here we are talking about podcast.
Peter: Yes, this is the position where I feel that in your Europe, a lot of companies still sit. I feel that podcast in the United States have blown up immensely, but in Europe it's still going why. This is why I was interested in having you to the podcast to try to talk to companies and all, and why they should do that.
Shayne: Yes. I just want to say, 95% of the podcast at the moment reside in the US, so the US have really embraced it. The other countries are really picking it up Europe and Australia. Don't be surprised if you start to see the podcast really start to become bigger and bigger in Europe.
Peter: If you are one of the podcast, you are one of the hundred thousands. If you're one of the vlogs, you're one of the hundred million vlogs, so the option to get there it's still much better actually, right?
Shayne: It is. Yes, it is. I'll actually present some of those figures in the talk.
Peter: That's good for the
21 min