97 episodes
Ahead of the Game Digital Marketing Institute
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- Business
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis.
Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://digitalmarketinginstitute.com/aheadofthegame
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Professional Services Marketing with Heart
How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career.
Roy tells host Will Francis about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
Understanding Your Audience with Rand Fishkin
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.
Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.
Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!
Watch this episode on YouTube.
Check out Rand's latest venture, Snackbar Studio.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
The Human Touch in AI Copywriting
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?
In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.
Some of the key points in an insightful, wide-ranging conversation:
Which AI tools work best for copywriters
How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich'
Ethics in the application and development of AI
Transparency between clients and copywriters about AI use and implementing AI policies
Gender bias in AI models and what we can do about it...
...the ongoing importance of encouraging girls and women in tech
Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!
Kerry will be presenting a webinar on April 16 on how digital marketers can use AI for copywriting. Register for free today!
Contact info:
Julie's website Small Wonder
Kerry's website and her newsletter, Minds and Machines
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
The State of GA4 Today
Google Analytics 4 (GA4) has been up and running for several months now, and people have plenty of opinions about it. What’s great about it? What’s not so great about it? And how can you make it work for you?
We invited experts Cathal Melinn, and Chris Coomer, VP of Data Analytics and Insights at NPAccel, to discuss the present and future of GA4 with podcast host, Will Francis.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
The Value of Social Media Marketing
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.
Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use.
Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg...
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message -
Boost Your Career in 2024
Are you looking to change your job role or your career? Do you have a clear vision and a postive mindset to get you there? We invited the Mindful Recruiter Morgan Cummins on the podcast to share more of his wisdom and tips on tackling the job of developing your career.
He talks with host Will Francis about smart networking, working on your LinkedIn profile (and your CV/resume), interview tips, learning to use AI tools, and developing simple habits to broaden your outlook. He also offers some tips to employers who are hiring.
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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at podcast@digitalmarketinginstitute.com.
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Send in a voice message: https://podcasters.spotify.com/pod/show/dmiaheadofthegame/message
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