218 episodes

"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"

How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.

You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.

Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.

Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits

Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS! Brad Costanzo

    • Entrepreneurship

"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!"

How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1.

You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon.

Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business growth geek shares his insights and invites other world-class business minds to share their best bacon-wrapped business strategies with you.

Send an email to AskBrad@BaconWrappedBusiness.com and give him your toughest business challenges... he and his guest hosts will wrap-em-in-bacon and deliver you a piping hot plate of profits

    Frank "The Legend" Shamrock: Facing Death, Danger and Reinventing Yourself

    Frank "The Legend" Shamrock: Facing Death, Danger and Reinventing Yourself

    Frank "The Legend" Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion.

    He is a successful entrepreneur, film producer, executive coach and philanthropist supporting numerous charities and causes ranging from child protection to medical cannabis and mental health awareness.

    Frank has been a friend, client and partner of mine for the past couple years now since we met around the pool at Jesse Itzler's house and it's been a fun relationship ever since.

    What you might not know about Frank is that he's

    - Spent time "locked up" in prison

    - Upon release he faced a choice to go back to his old ways or develop himself as one of the world's best fighters and channel his situation into becoming a champion.

    - He dealt with the possibility of death every day for over a decade training with stone-cold killers

    - And he's found peace and reinvented himself as a successful entrepreneur, producer, philanthropist and advocate for the benefits of cannabis and ending the stigma of mental health.

    You can learn more at FrankShamrock.com

    • 1 hr 24 min
    Callum Laing Entrepreneurial investing and agglomeration

    Callum Laing Entrepreneurial investing and agglomeration

    Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem, he shows you how you can start investing today in projects that have the fast growth of a tech company, the dividend policy of your favorite cash cow and the job impact that most governments can only dream of.

    And for entrepreneurs, he demonstrates a unique rollup strategy that has allowed him and his company to build a 9 figure business in less than 18 months in a very unique and innovative way. They call it "Agglomeration"

    This episode is one of the most advanced interviews I've done on the subject of acquisitions and the absolute definition of creative deal-making. After reading his book, "Entrepreneurial Investing: Connecting Sophisticated Capital with Talented Small Business" (which you can download for free below) I reached out to Callum so he can take me further and answer some big questions I still had. He answered each of them clearly and succinctly.

    If you're looking to really expand you mind to what's possible with creative dealmaking make sure to listen to this interview (or read the transcript below).

    Entrepreneurial Investing shows investors how to:

    • Connect with good, profitable small businesses
    • Ensure that your capital investment serves to grow business and invest in its people
    • Profit from small businesses while having all the liquidity and risk mitigation of a big PLC

    Meet Callum Laing

    Callum Laing is the co-founder and CEO of MBH Corporation PLC, a publicly traded company that acquires small businesses around the globe, leaving the founders in place.

    Callum has more than two decades of experience in starting, building, buying, and selling businesses in a range of sectors, including recruitment, sport and lifestyle, information technology, and telecommunications.

    He has published three best-selling books on business and investing, has interviewed and published more than 1,000 interviews with entrepreneurs and sits as High Commissioner to the World Business Angel Investor Forum, representing Singapore.

    Laing is also one of the pioneers behind the ‘Agglomerate’ methodology, which helps small businesses gain access to capital markets and connects investors with small profitable businesses.

    Links from the author

    Download the book Entrepreneurial Investing for free:  https://www.entrepreneurial-investing.com/bacon
    Agglomerate - Idea to IPO in 12 months: https://goo.gl/XYTCAZ

    Once you've read them, if you have got any value from them and are open to leaving a book review on Amazon.com, Callum makes a monthly contribution of school books to developing countries through b1g1.com for every review he receives (good, bad or ugly). So your review can make a big difference to a kids life.

    • 1 hr 10 min
    What to do now and where to pivot

    What to do now and where to pivot

    We are in the middle of a pivotal moment for business owners, consumers and entire countries.

    There's a lot of confusion about what to do, what to avoid and how to pivot.

    In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn...

    Dry Cereal:In the 1920’s, Post was the category leader in the ready-to-eat cereal category. During the Great Depression, Post cut back significantly its advertising budget and rival Kellogg’s doubled its advertising spend, investing heavily in radio and introducing a new cereal called Rice Krispies, featuring “Snap,” “Crackle” and “Pop.” Kellogg’s profits grew by 30% and the company became the category leader, a position it has maintained for decades.

    Imported Automobiles:The 17-month recession of 1973-75 was triggered by the energy crisis. In late 1973, the U.S. government issued its first miles-per-gallon report in which Toyota Corolla was second to Honda Civic in fuel efficiency. Since Toyota was experiencing strong sales, when the economic downturn hit, the temptation was to drop their ad budget, which they resisted. By adhering to its long-term strategy, Toyota surpassed Volkswagen as the top imported carmaker in the U.S. by 1976.

    Quick Service Restaurants:In the 1990-91 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.

    Technology:Amazon sales grew by 28% in 2009 during the “great recession.” The tech company continued to innovate with new products during the slumping economy, most notably with new Kindle products which helped to grow market share. In a first, on Christmas Day 2009, Amazon customers bought more e-books than printed books. As a result, in the minds of consumers, Amazon became an innovative company by introducing a lower cost alternative to cash-strapped consumers.

    ADDITIONALLY...

    If you're interested to see how I'm helping my clients use this time right now to build audiences and double down on authentic, intimate connection, email at askbrad@baconwrappedbusiness.com and use subject line: "build an audience" to let me know.

    Good luck out there, stay safe and stay inside.

    • 8 min
    The Real Meaning Behind AVERAGE SUCKS with Michael Bernoff

    The Real Meaning Behind AVERAGE SUCKS with Michael Bernoff

    What would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ?

    Do you think "Damn right it does!" or "How arrogant you are?"

    These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential.

    Today I am joined by a very good friend of mine named Michael Bernoff. I met Michael in 2011 when we were working on a business deal with my client and friend Drew Canole. Michael is a guy who is an absolute pro at understanding the way that the human mind works and how to use it to not only improve your own life, but to persuade others to improve theirs.

    He's one of the most dynamic public speakers you've ever seen and he has an amazing ability to help you uplevel your game and realize just how much more is capable of. I have been to Michael's events, I've seen him work live and I am proud to call him a friend.

    Meet Michael Bernoff

    Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.

    During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.

    Visit him at MichaelBernoff.com

    Show Highlights:

    - Average Sucks, but not THE average, your average.
    - If you've ever felt you should be a bit further along in life than you are, this will hit you between the eyes.
    - The number one fear of high performers
    - How to use your identity as a tool to shape your reality How to change your perspective to view yourself the way you are, not the way you were to see how you can be.
    - Hear Brad's 3 biggest aspirations and criteria for a life well lived.

    • 34 min
    Awaken The Entrepreneurial Warrior With Rome Za

    Awaken The Entrepreneurial Warrior With Rome Za

    Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. 

    His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced a massive shift that sent his life into a new and productive direction. 

    Rome is a Holistic Nutritionist, Neuro linguistic Programming practitioner, movement / Brazilian jiu jitsu professor, writer, speaker, and coach! 

    Since 2011 he's helped transform the physical, mental, emotional, and spiritual lives of thousands of people around the world by focusing on healing foods, healing movement, and a healing mind.

    He teaches students how to get unstuck, create a clear vision, and execute that vision into every area of their life and how to calm their spirit and transform their bodies and minds into lethal weapons. 

    Rome is also one of the founders of the extremely high quality supplement company DrIanStern.com
    Where you can see many of the products mentioned in this episode.
    Rome's 6 Week Guided MeditationDrIanStern.com facebook.com/R0me.ZaHero Academy in Costa RicaBarehearted: My Journey With Vulnerability And Self-Love

    • 58 min
    Rich Schefren And The Quest To Save Internet Businesses From Big Tech

    Rich Schefren And The Quest To Save Internet Businesses From Big Tech

    Watch the video interview by going to https://baconwrappedbusiness.com/richschefren

    Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up.

    In this episode you'll hear Rich talk about

    - unique ways to create and channel customer demand

    - how to rapidly learn and integrate new information

    -how to protect your business from some very big dangers happening right now from big tech and the platforms that digital marketers rely on most.

    And you can see what Rich is doing next by visiting https://baconwrappedbusiness.com/rich

    • 1 hr 6 min

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