EP#21: A CMO's Journey: Navigating Through the Storm with an Emotional Compass - with Efrat Fenigson B2B Startup Growth

In this episode, you’ll hear about what it was like for Efrat to be the CMO of the global company, Mindspace, during the global pandemic of 2020. 
Mindspace is a company for flexible offices in 40 locations, 20 cities, and 7 countries around the world! It’s a place where business owners and entrepreneurs can rent space to come work together in a shared space or private office.
Efrat shares her experience on how she steered through the crises, and how she motivated employees in the company to amplify social media for the company and for themselves. She shares her approach to marketing and branding at a time when selling office space was questionable as a business, and how marketing helped keep the business alive on a low budget. Learn from her experience during those hard times, and get advice on how CMOs can stand strong in front of their management, and explain why investing in company branding and marketing is crucial (even though it’s hard to measure the ROI).
 
Resources In Today’s Episode:
Efrat’s LinkedIn Profile Mindspace website