FOLLOW ME is hosted by Be Social founder Ali Grant and her team. Each week, we sit down with inspiring professionals making moves in the digital space. Come follow along on their journey.
Ep 40: Mario Moreno, H&M: The Mind Behind Influencer Marketing
Head of US Marketing at H&M, Mario Moreno, joins us today to share how he built his career working for top powerhouse brands such as H&M, Forever 21, L'Oreal, and Guess. Mario breaks down his best social media marketing strategies for brands and also shares how he created a successful brand and social media following of his own through utilizing these strategies for his personal use as well.
Ep 39: Keltie Knight, The LadyGang: Building An Entertainment Empire
Entertainment and entrepreneurial extraordinaire, Keltie Knight, joins us today to share her journey through the entertainment world. From serving as a professional dancer, television personality, host, and more, Keltie breaks down how she landed these roles and ultimately built her entertainment empire. Keltie also shares the journey behind creating The LadyGang and how she's used her entertainment expertise to also become a successful entreprenuer.
Ep 38: Lauren Scruggs Kennedy, Stranded: Building Confidence within the Beauty Industry
Influencer and entrepreneur, Lauren Scruggs Kennedy, joins us today to share her journey and pursuit of clean living within the beauty and wellness space. She touches on the importance of using her social platform for good and how she has used her life events to spread confidence within the beauty industry. From launching her own dry shampoo line to providing women cosmetic coverings for prostheses, Lauren highlights the importance of an inclusive beauty space.
Ep 37: Akash Mehta, Fable and Mane: Cultivating an Authentic Career
Akash Mehta, British entrepreneur, social media influencer, and digital marketing specialist for beauty and fashion brands joins us today to share how he has successfully reached multiple audiences through his career in digital marketing. From serving as the Global Digital Manager at Dior Beauty to creating his own brand Fable and Mane, it is no shock that Akash's accomplishments placed him on the Forbes ’30 under 30’ List in Media & Marketing. He breaks down how to grow a side hustle into a full-time business, working for a global beauty brand, and his best digital marketing tips.
Ep 36: Lauren Gores Ireland, Summer Fridays: Beauty Blogger to Brand Founder
Lauren Gores Ireland, co-founder of the popular beauty brand, Summer Fridays, joins us today to discuss all things skincare and social. From starting her blog to creating her dream brand, Lauren shares the process of becoming an influencer, launching a brand, and balancing motherhood.
Ep 35: Brittany Hennessy, Carbon August: Influencing Influencers
We are back for Season 3 and joined by Brittany Hennessy! Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media and is also the best-selling author of "INFLUENCER: Building Your Personal Brand In The Age Of Social Media." She breaks down the truth behind the influencer industry and shares helpful tips and tricks for those who are looking to break out in the industry, grow their own personal brand, or just simply step up their social media game.