Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, and Consultants

Episode #264.

About Megan Yelaney:

Megan Yelaney is a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allow them to thrive in their marriages as much as their bank. She is an expert in unique framework development, something that makes her clients stand out in their niche by being their 100% authentic selves. Meg is also a wife, fur mom to her mini Goldendoodle Luna, actress, and singer, and a die-hard Harry Potter fan. She truly hopes to help as many women as possible build wealth for themselves and their families in a way that lights them up every single day.

Connect with Megan Yelaney
WebsiteInstagramFacebookMastering Sales Through StorytellingFavorite Quotes

"The beginning of the remodel was realizing something's gotta give. I just need space to make a plan. And I'm so glad I did it.” - Megan Yelaney

“Everyone goes through creative ruts. It's just part of it. It's because you're probably exhausted and you need space to let all the downloads come.” - Megan Yelaney

“It's not about the money. It's about what the money can bring you and the ripple effect it has on other people. It just really came full circle for me and I feel so much happier in this model than I did before. “ - Megan Yelaney

In This Episode You’ll Learn:
Building your business model around a deeper purpose that fuels what’s important in your lifeIndicators to watch out for that says it’s time for a business remodelGoing through an audit of what your business actually needs to avoid burnout, anxiety or even the perils of over-remodelingThe mindset shift of prioritizing natural talents over ego in doing your business remodel without sacrificing your revenue streamRemodeling your business to create an impact and ripple effect on othersLove the show? Then why don’t you:
Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #263.

About Alessandra Caprice:

Alessandra Caprice is an Energetic Business Mastery Coach who has founded a unique combination of business strategy and breathwork in her Money Breathwork method. She is a former private practice psychotherapist who, after 3 years as an online business strategist for mentors, coaches, changemakers, and healers, realized there was something missing from the business growth and development sector.
She believes that in order to advance in business and actually sustain big money months, own their bigness, and make more money, women need to heal their limiting beliefs and money traumas and take off their, what she calls, Armors of Smallness™ while simultaneously expanding into what is possible. She is paving the way for the use of breathwork as a business expansion tool, being one of the first to do so.

She grew her online coaching business to multi-6-figures while having children (3 active kids under 6 and currently pregnant with their fourth) with her husband and prioritizing family life. They currently live in Arizona, and they travel as often as they can.

Connect with Alessandra Caprice
WebsiteFacebook PageFacebook GroupInstagramLinkedinFavorite Quotes
"I believe our thoughts are coded by our bodies. So if our bodies are telling us our thoughts, and we're dropping into our bodies, we have a new awareness of even deeper thoughts."  - Alessandra Caprice

"I want to show up. I want to be on the big stage. But then there's that part of me that needs healing, softness, love, and it needs to heal the things that maybe kept me smaller than I could have been. It really honors all parts of you." - Alessandra Caprice

"Grief is something that we just heal and get over. We hold it, and then we can move and expand. This modality really gives you that opportunity to hold life, to heal the things you need to heal, to function." - Alessandra Caprice

"We feel safe in being small and not being seen or being at the level where we are at because that's ‘safe’ and getting bigger is ‘unsafe.’ It's scary, but being bigger is going to activate you. It's going to be exciting." - Alessandra Caprice


In This Episode You’ll Learn:
The basics of breathwork and how it helps in overcoming limiting beliefs and boosting growth and expansionWhy breathwork is transformational and how money is the product of this deep transformationDefining “bigness” vs the armors of “smallness”The context and conceptualization of "Money Breathwork"How to heal traumas without getting stuckJournaling, meditation, and breathwork and how they differSteps to take when you want to engage in breathworkLove the show? Then why don’t you:
Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #262.

About Kimberly Crossland:

Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.
Connect with Kimberly Crossland
InstagramFacebookWebsiteFavorite Quotes
"Time freedom, being disconnected from your phone, and not sacrificing life for work is something I want to build." - Jaclyn Mellone

"Disappointment usually stems from missed expectations. Shift those expectations and establish that clear communication that allows us to be on the same page and have those healthy boundaries."  - Jaclyn Mellone

"If you can have an approach where you set up your business to do things like batch blogging, you can now plan one day a month to write all this. As a result, having recurring revenue is critical. But limit when and how you're showing up." - Kimberly Crossland

"A lot of times, what we don't realize is that the recurring revenue concept can be translated in a way that it's more of a funnel concept, and that requires you to really adopt the customer journey map and really understand what that customer journey looks like."  - Kimberly Crossland

In This Episode You’ll Learn:
Time freedom as a core desire for entrepreneursSetting up recurring and diversifying revenue Automating and systematizing your business while you’re on the roadChoosing platforms that align with your business’ values and goalsSystems to build your lifestyle businessHow streamlining processes can make life easierModels to strengthen business stabilityLove the show? Then why don’t you:
Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #261.

About Heidi DeCoux:

Heidi is a serial entrepreneur who’s built four businesses to high-six-figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, appeared in magazines and websites like Forbes, and is the author of an Amazon best-selling book on marketing. She’s become known as "The Optimizer" because she’s passionate about helping entrepreneurs optimize their businesses and lives.
She combined her passion for optimization with her marketing and business skills to launch her newest company, Alchemized Teams, which is designed to help small businesses increase revenue and profit margins by transforming their teams and leveraging AI.


Connect with Heidi DeCoux
WebsiteFacebookTwitter InstagramFavorite Quotes
“When you have a role open in your company, you post it in several places and you've got an online vetting funnel. So, you get a lot of candidates that are good quality candidates and you can be matched with the right person.” - Heidi DeCoux


“We tend to like people that are like us. Those are not necessarily our best employees. In fact, oftentimes they're not— because we don't actually need another us. We need somebody that compliments us and that brings other things to the table. We already have our energy and bring our magic. We need people to bring THEIR magic. And so it's about two puzzle pieces that look very different. They're shaped very differently, but they sink in together.” - Heidi DeCoux


“You need to go with a set of questions and a set of assessments that are really right for your small business, for what your business is, and for the type of people that you're hiring.” - Heidi DeCoux


“You want to keep the interview a little more informal and conversational, so you can really get to know each other on a personal level.” - Heidi DeCoux


“If this is not a new role that you're hiring for, if you've had somebody in this role in the past, even if they did work out and they left on good terms, you still wanna assess what wasn't perfect.” - Heidi DeCoux


In This Episode You’ll Learn:
How technology can either make or break small businesses Importance of a user manual in establishing the compatibility of the applicant to the companyHow transparency plays a vital role in the interview processBeing clear on what your deal breakers and non-negotiables are What it entails to personally know your job candidate Mentioned on the Show:
Alchemized TeamsLove the show? Then why don’t you:
Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #260.

Molly Keyser:

Molly’s first business was a photography studio. It was a massive success, and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2 million-per-year business, and people started asking her how she did that. Today, Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron and dog Franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.

Connect with Molly Keyser
WebsiteFacebookTiktok InstagramYoutubeFavorite Quotes
“I didn't invent paid challenges. I've heard a lot of other creators talking about it, so I definitely don't take credit for the invention or anything, but it just really makes a lot of sense. Essentially, what you're doing is using the fact that when people pay attention, they pay attention, which does work.” - Molly Keyser

“If the videos are easy to consume and the homework is easy to do, then, they're more likely to do the challenge. When they actually do the challenge, they're going to get results, be happy, and they're going to end up buying the thing that you're pitching at the end.” - Molly Keyser

“I definitely think it's worth the money that people are spending. And ultimately, I also know that because people put that money down, they're more likely to actually do the work.” - Molly Keyser

“You will never want to be unfair to people who've already paid, because that never feels good.” - Molly Keyser

“If you want handholding, coaching, scripts, templates, keep watching and you can see what is all inside my program.” - Molly Keyser

In This Episode You’ll Learn:
Turning passions into one’s own digital products that can generate passive incomeSoftware is one of the hardest businessesDifference of paid challenge vs free challengePrioritizing organic marketing instead of adsAds are expensiveDiscord as great choice for community building or hostingWhat the Course Kickstart Challenge is about Mentioned on the Show:
How to Grow an Audience FAST with Molly KeyserLove the show? Then why don’t you:
Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #259.

About Amy Porterfield:

Amy Porterfield is an ex-corporate girl turned online marketing expert and CEO of a multimillion-dollar business. During her corporate days, she worked with mega-brands like Harley-Davidson as well as Peak Performance Coach Tony Robbins. After one fateful boardroom meeting and witnessing the lifestyle, financial, and work freedom an online business has to offer, Amy developed her nine-to-five exit plan and never looked back.

Through her best-selling courses and top-ranked marketing podcast, Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs turn in their two weeks’ notice and trade burnout for freedom, income, and impact. Amy’s action-by-action teaching style provides aspiring business owners with the tools they need to bypass overwhelm and build a business they love.

Amy empowers women across the globe to take their futures into their own hands and find professional autonomy, independence, achievement, and success far beyond what a corporate glass ceiling would traditionally allow.

Connect with Amy Porterfield
WebsiteInstagramTwitter LinkedInYoutubeFavorite Quotes
"There are over 7 billion people in this world, and there's room for everybody." – Amy Porterfield

"Whatever you create in your business, whatever you teach, whatever you make, whatever you create, you have to have gotten results so that you can teach other people how to get those results." – Amy Porterfield

"You don't need to be more; you already have what you need inside you to create this business that you want to create or teach. You just need a 10% edge so you can show people the way." – Amy Porterfield

"If you just take action little by little and keep going, you'll find your sweet spot, which can actually help the business explode." – Amy Porterfield

"Feeling unworthy or not enough makes you play small and makes you be something in your business you don't want to be." – Amy Porterfield

In This Episode You’ll Learn:
Amy’s shift from being a corporate girl to an online marketing expert and CEO of a multimillion-dollar businessWhy starting a business is possible for everyoneWriting "Two Weeks Notice," a step-by-step guide to help people transition from being employees to business ownersHow to find your 10% edge in businessBuilding a business allows people to create a lifestyle that suits their needs and desiresWhat successful online business owners have: freedom to work in any way they wantWhat boss traps are and how to get away from it Mentioned on the Show:
Two Weeks Notice by Amy PorterfieldLove the show? Then why don’t you:
Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider