Weekly marketing lessons & learnings. Because no one goes to school for B2B marketing. Hosted by Dave Gerhardt.
The Best Source of B2B Revenue, How To Drive More Inbound Demand, and Where B2B Marketing Budget Is Wasted (with Chris Walker, CEO, Refine Labs)
Chris Walker is CEO at Refine Labs and host of the State of Demand Gen podcast.
The Founder Whisperer: Calendly CRO Patrick Moran (Former CMO at Quip, CMO at New Relic)
Patrick Moran @patrickmoran is Chief Revenue Officer at Calendly.
Strategic Narrative, GTM Strategy, & Product Launches (with Marcus Andrews, Director, Product Marketing at Pendo)
Marcus Andrews (@marcus_andrews) is Director of Product Marketing at Pendo.io
Account Based Marketing, BDRs, & Marketing Ops (with Dave Rigotti, Bizible, Marketo, Adobe)
Dave Rigotti (@drigotti) was VP of Marketing at Bizible, Head of Enterprise Demand Generation & ABM at Marketo, and Director of Acccount-Based Marketing at Adobe.
Revenue Focused Positioning & Marketing Strategy (with Ursula Ayrout, CEO at Measure; Former Pantheon, Salesforce, SAP)
Ursula Ayrout is CEO at Measure and Former marketing leader at Pantheon, Salesforce, and SAP.
What The CEO Wants From Marketing (with Iris Shoor, CEO at Oribi)
Iris Shoor (@IrisShoor) is Founder & CEO at Oribi.