Time for marketing (time4marketing) is a podcast that invites the best speakers from marketing conferences from all around the world to sum up their most important points from their presentations in 5 minutes. Get all the important marketing, growth hacking and sales conference talk in a podcast. We host people who speak about Facebook marketing, search engine optimization and backlink outreach, Facebook and Instagram advertising, but also strategic marketing, brand transformation, A/B testing and user experience testing. Our speakers were also professionals in Google Analytics, Google Ads advertising, content marketing, and direct buy advertising. Click the subscribe button and listen to this free marketing podcast! Topics discussed in this podcast may be similar to podcasts like Online marketing made easy by Amy Porterfield, Smart Passive Income and Ask Pat with Pat Glynn, Entrepreneur on fire with John Lee Dumas, Niche Pursuits with Spencer Haws, Social Triggers with Derek Halpern, Tropical MBA with Dan Andrews, Copyblogger FM by Rainmaker FM, The Empire Podcast with Justin & Joe, Entrepreneur Boost with Chris Guthrie, Superfast Business with James Shramko, Internet Business Master and Youpreneur with Chris Ducker.
#33 - Peter Mesarec - We are on a break
Hey, this time we don't have a conference marketing speaker, because all the conferences are canceled because of the New Corona Virus. I'm taking a break from the podcast, probably till the fall when the conferences pick up again. You can listen to all the previous 32 episodes that are in the archive for free.
Here are my favorites:
#29 Rebecca Hugo - 6 Findings from Testing the World’s Leading Checkout Flows#10 - JP Sherman - Delivering better on-site search results#9 - Prabhat Shah - Amazon SEO Tools I Wouldn’t AvoidEpisode 1 - Tyler Lessard - The Art of Creating Customer Experiences with Site, Sound and Motion
I would love to hear from you, what did you like on the podcast, or what is your favorite episode. Check in at firstname.lastname@example.org or on Facebook or Twitter.
#32 - Jente De Ridder - A Vision for Sustainable Analytics Implementations
Superweek is a Hungarian conference hosted on the top of a hill, you can't run away, you can't hide. But Jente sais, he liked that, because everyone has to talk to everyone. To each his own :D Jente is on Linkedin here and if you would like to talk shop, chat him up on the business website.
Here are the links to the things we talked about on the podcast:
Generic Digital Data Layer framework opensource code: https://bitbucket.org/xploregroup/xploregroup-webanalytics-demo/src/master/
Measure Slack for the digital analytics community: https://www.measure.chat/
And here is the full presentation from his talk on Superweek so that you can follow along with the podcast.
A vision for sustainable analytics implementations - Superweek 2020 from Jente De Ridder
Here is the transcript of the talk we had:
Jente: The framework has been implemented. What we've done is we've decided to make the framework open-source. It's available for everyone who wants to use it, it can be shared in the notes afterwards.
Peter: This is time for marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello. Welcome to the time for marketing podcast, the podcast that brings you the best marketing conference speakers directly to your podcast listening app. My name is Peter and this episode number 32. Well, we will be going to a conference in Hungary. Before we do that, as you know, podcasts are usually things that people should listen to. You, yes you, can help me to get more people to listen to this podcast. If you like the speakers that I had in the past, and I know you will love today's speaker, just tell anyone. Just people that you've heard that are using podcast. Tell them time4marketing.com is a great website where you can get an interesting podcast. Now, we go directly to Belgium. With me today is Jente De Ridder. Jente, hello and welcome to the podcast.
Jente: Hi, Peter. Thanks for having me here.
Peter: How are you doing? How is Belgium? I've always imagined Belgium as one of the European cold countries, is this so?
Jente: Well, we have global warming also here so it's getting better. [chuckles] It's true, we have a lot of rain but we do have our nice days as well.
Peter: And loads of chocolates, everything is better in Belgium. Do you also have a lot of fries or is that only a Dutch thing? The fires [inaudible 00:02:06]?
Jente: It's definitely a Belgium thing. We have the best fries in the world, the best chocolates, and also over 100 very good beers so for all those things, you should come to Belgium.
Peter: All right. You should be paid by your tourist community to help promote Belgium. Jente, you are the managing partner and a digital analyst at a company called Stitched. Tell us a bit about the company, and more interesting tell us a bit more about what you do. What is your everyday work like?
Jente: I'll start with Stitched. Stitched is a digital analytics boutique consultancy firm active in Belgium and in the Netherlands. What we do is we help enterprise clients to get more value out of their data. We are mostly focused on their digital data so our mission is actually to help those companies make use of the data they're gathering in tools like web analytics. Because what we often see is that those companies that have BI team or data scientists in-house that those teams are used to working with CRM data, point of sale data, but they don't really understand how the digital data is gathered.
Because digital data it's imperfect data, of course, and this can be quite hard for them to get their minds around. What we do with Stitched is, from our experience in the digital data, we team up with those internal BI teams or the data scientists and we integrate the digital data in the entire data sets, the entire data warehouse of the company. We mainly focus on challenges
#31 - Mark Colgan - Building a lean, mean, lead generating machine with outbound prospecting
Mark (here on LinkedIn) talked at the DMSS 2019 and he is a professional outreacher. His presentation was called Building a lean, mean, lead generating machine with outbound prospecting. And he knows how to help others do it. He is the CRO at TaskDrive.
We have his whole presentation here:
Building a lean, mean, lead generating machine with outbound prospecting from Mark Colgan
Here is the transcript of the talk we had:
Mark Colgan: HubSpot is the biggest advocate of inbound marketing, yet they spent over 60% of their budget in the first few years on outbound. Really, the answer is that inbound alone doesn't work, and you need to support it with outbound prospecting or outbound marketing.
Intro: This is Time For Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.
Peter: Hello, and welcome to the Time For Marketing podcast. The podcast that brings you marketing conference speakers from all around the world, and takes their presentations, smoosh it up into five minutes, and you have a small package of knowledge. My name is Peter, and I'll be your podcast host.
If you would like to check out the previous episodes, timeformarketing.com, or you can also subscribe to our newsletter, and of course find all the links to the iTunes Google podcast, Stitcher, and every else places where you can listen, and review, and rate, and do all of the great things that you do with podcasts. Today with me is Mark Colgan. Mark is the chief revenue officer at TaskDrive. Mark, hello, and welcome to the podcast.
Mark: Hey, Peter. Thank you very much for having me. I'm really looking forward to sharing the presentation.
Peter: Thank you for being here. Mark, you are a chief revenue officer. What does that mean?
Mark: Yes, that's a great question to start with. A chief revenue officer has a few different definitions, but in my understanding and interpretation, it's somebody who aligns the different departments within a business in order to achieve revenue. Those departments I look after at TaskDrive are marketing, sales, customer success, and product. I make sure there's no silos, and I make sure that our customer is first in terms of our priority. We do everything we can to increase the quality that the customer has with us, which helps us reduce churn, and also helps us increase new customers through the sales and marketing activities too.
Peter: What is TaskDrive? What are you doing?
Mark: Good question. TaskDrive is a service-based business. Our mission is to help b2b sales and marketing teams focus on high-value activities. We do that by offering an outsourced lead generation and data enrichment service. We help companies build new lists of prospects. We also help them enrich existing datas, then we also help companies that sell into enterprise with their account-based insights to helping them expand their reach and increasing their sales velocity by giving them a detailed view of the stakeholders within the decision making process.
Peter: This was a complicated way to say you help companies with their prospects, with their leads, is that right?
Mark: Yes, but it's not just leads because we help them-- A lot of companies are faced with the fact that they have a lot of data that they've amassed over the last few years which has gone fairly out of date, so we also help them with data enrichment. Yes, one of the use cases is lead generation for prospecting.
Peter: Your presentation comes from the Digital Marketing Skillshare Conference that is organized every year in Bali. You were there this year. How was the conference?
Mark: Yes, it was fantastic. A really great conference. They originally started out with an SEO focus but over the last few years, have broadened that out to other tracks. There's people talking about marketing, pay-per-click advertising, as well as e
#30 - Alexandra Tachalova - Smart Link Building how to stop following best practices and start getting links
Alexandra Tachalova (Linkedin or Twitter) is the organizer of the Digital Olympus conference and she does one thing in life. Generates backlinks. So if you want more backlinks, you should listen to what she has to say. This is her presentation from the DMSS 2019 in Bali, check out her presentation below.
Smart link building how to stop following best practices and start getting links from Alexandra Tachalova
Alexandra Tachalova: So when I was the very first time doing link building, I spent the first three or four months painting those features and well, I believe I did notice one or two links.
Peter: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.
Hello, and welcome to the Time4Marketing marketing podcast, the podcast that invites the best marketing conference speakers to come and sum up their presentations in five minutes. It's 2020 Happy New Year to everyone. My name is still Peter and I'll still be your host for this podcast episode. If you would like to know more what is going on on the podcast, you could visit the time4marketing.com website when you have forum where you could subscribe to our email newsletter or just subscribe to this podcast.
If you want to talk to me, you can find me on my web page, seos.si. Enough about me. I hope you're having a wonderful new year. With me today is Alexandra Tachalova. Alex, hello and welcome.
Alexandra: Hello, Peter. Thanks for having me. Such a pleasure and honor being here today.
Peter: Alex, I'm very glad that you are here with us. Where are you located?
Alexandra: I'm based in Saint Petersburg, which is not in Florida, but in Russia. Well, we are based on the same continent with you, not really far away from you.
Peter: True, true. But Russia sounds very cold. Is it unbelievably cold right now?
Alexandra: No, it's not unbelievably cold. We are going to have a Christmas and New Year without snow. Right now it’s +3 +4 five. Yes, just rainy.
Peter: Alex, you are the founder of the Digital Olympus Conference. Tell us a bit more about the conference and tell us a bit more what you do in your everyday job life.
Alexandra: Well, first of all, let's chat a little bit about the Digital Olympus Conference. That's going to happen on the sixth of April in Kraków, which is based in Poland. We have very, I think inspiring lineup. We have Aleyda Solis, Michal speakers, Lukasz Zelezny, Fernando Angulo, Leonardo Saroni from Booking, Judith 'deCabbit' and many, many other quite well-known experts. We are a very affordable conference because the cost, our POS is less than 100 that.
That's more or less about this Olympus Conference and hope to see you guys maybe-- by the way, you don't even need to go to our conference. You could also join us online because we do a free live stream. Even if you can't come personally, then you have an option to join us just online. When talking about what I do besides Digital Olympus, I do link building. I have a quite small agency and it's just under the same brand, under Digital Olympus. Well, actually we built links mostly for B2B clients. That's what I think I know very well and that's my areas of expertise.
That's the reason why I'm talking about link building quite a lot and write about link building covers intellectually. Did write a post for the MOZ Blog about the economics of link building. I highly recommend checking it out. Get tons of positive feedback. People were writing to me across different channels and they really love this stuff because not a lot of experts sharing it, the real cost of link building and why like different options cost different- costs differently. Yes, that's a good one, I think. Let me add one more thing about my personal life.
If you go to any of my social media channels, you'll find me and my horse. I'm rea
#29 Rebecca Hugo - 6 Findings from Testing the World's Leading Checkout Flows
I've met Rebecca (Linkedin) at the smind conference in Ljubljana Slovenia and I really enjoyed her presentation. She and the company she works for, look at e-commerce websites and learn from what works and what does not work (if nothing else, go and check out the FREE blog). The presentation has a couple of great ideas on how to minimize checkout abandonment.
Here is the link for the mobile cheat sheet.
The transcript of the podcast:
Rebecca: 23% of users in one of our studies cited that a too long or complicated checkout process was a reason for abandoning the site.
Peter Mesarec: This is Time4Marketing, the marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello, and welcome to the Time4Marketing Podcast, the podcast that brings you the best speakers from marketing conferences all around the world. My name is Peter and I'll be your host today for the episode number 29 as we're slowly ending the 2019 year, the second year of this podcast.
Before I introduce you to an excellent guest that we have tonight, please go and subscribe to the podcast if you like it, and of course, rate the podcast in your favorite podcast listening app. We now have a website, it's called time4marketing.com. The number four is a number. That sounds very logical. On the web page, you can also subscribe to the newsletter so we'd send you interesting information about the podcast and marketing conference. Now, we go to our today's guests. We have with us-, I'm very glad to have Rebecca Hugo. Hello.
Rebecca Hugo: Hello. Thank you for having me, Peter.
Peter: Very glad that you are here today. I saw you speaking at the Slovenian Conference e-Commerce Day sMind conference. You are the UX auditor at Baymard Institute. What is it, what do you do and what do you do there?
Rebecca: Baymard Institute are an independent usability research company. We specialize in helping other sites improve their e-commerce givings to their users. We do all of independent research. From there, we distill a lot of our findings. We found, I think it's 11,000 I think is our current number of individual issues that all users have come across when they're testing various sites across all industries. From there, we distill those down into-- We're over 750 guidelines at the moment. The number's still growing because we have a couple of research studies on at the moment. Those guidelines look to the design patterns that either positively or negatively are reacted to by the user. That is anything from a product detail page layout, to how filtering options are presented to the user, to how the checkout is or is not optimized, depending on the site.
From there, my role as a UX auditor, our clients will come to us and say, "Could you look at our site?" Basically orders us, "Let us know what we are or are not doing well." I suppose it's almost like taking your car in for a service. It's, "Your oil is a little bit low, your windscreen wipers need tightening up, but the leather in your seats are fantastic." We'll do a similar thing with the order. It can be anything from just looking at a single section, doing the entire site, or even doing prototypes. It gets really quite exciting in an odd way, looking at how different industries present essentially the exact same information to their users and also the nuances thereof in those instances to really create a great experience for that user.
Peter: I do a lot of SEO audits. When I begin my SEO audit, there's always the one thing that I'm going to go and check if it's done right, that's the canonicals and the language alternates. When you start such an audit, you probably have a workflow that you have to go through, but what is the one thing that you think that companies are forgetting about and shouldn't be forgetting about?
Rebecca: That is a ridiculously hard question, Peter
#28 - Shayne Brian - 9 ways to monetise your message with podcasts
Shayne Brian (linkedin) is the Director of Voice at Elevate Radio & Podcasts, a company that helps other companies start, run and scale podcasts. And they are good at it :D Shayne was invited to the DMSS 2019 where he talked about how to use podcasts to elevate your message.
If you are interested in to podcasting, here is the FREE offer that he talked about on the podcast, you can join the Podcast Essentials Program for FREE (valued at $197).
And, check out his presentation, a video recorded at one of his previous conferences.
Here the transcription of the talk we had:
Shayne: Think about some of the big podcasts isn't what they're known for. In fact, the reports just come out this week. The number one podcast for 2019 in every single country is Joe Rogan, then there's also GaryVee, and John Lee Dumas. They all have massive followings because they have shows that's consumed almost daily.
Peter: Hello and welcome to the Time for Marketing podcast. The podcast that brings you the best marketing conference presentations in five minutes directly to your podcast. Every 14 days on Mondays in your-- whatever podcast that you like to use. My name is Peter, and I'll be the host for this show today, and the same way as I've done the previous 27 episodes as this is episode number 28. Of course subscribing, and viewing, and subscribing to the newsletter and everything else that you have to do so that you get the next episodes that we already have lined up. It will be very interesting. Today with me from the other part of the continent, not continent. The other part of the world, is Shayne Brian. Shayne, hello and welcome to the podcast.
Shayne: Hi Peter, and thanks for having me on the podcast. Yes, I'm sitting here in the heat in Australia getting ready for another hot Christmas.
Peter: I envy that so much. I love the snow that we're getting, but on the other hand, I love being able to sit on the-- I imagine you sitting on the beach drinking cocktail and [crosstalk]
Shayne: I'm sitting on a beach drinking beer while I'm talking to you.
Peter: All right, excellent.
Shayne: No, I'm not really, but that would be lovely.
Peter: Shayne, you are the director of voice at the Elevate Radio and podcast company. Tell us a bit what you do, what your company does.
Shayne: We actually help people create podcast, so we help people produce podcast, distribute podcast. I actually started out in radio of being in radio for many many years, and I just love the whole environment of radio. I love music, and that was one of the things that really attracted me to creating Elevate Radio. It originally started as a radio station called Soul Traveler Radio, and we changed the name just last year to Elevate Radio. Over the last three years, we've seen podcast just come out of the woodwork. In fact, five years ago I was trying to convince businesses that they needed a podcast and they're like, "What's a podcast? You're crazy. No one's going to listen to a podcast." And here we are talking about podcast.
Peter: Yes, this is the position where I feel that in your Europe, a lot of companies still sit. I feel that podcast in the United States have blown up immensely, but in Europe it's still going why. This is why I was interested in having you to the podcast to try to talk to companies and all, and why they should do that.
Shayne: Yes. I just want to say, 95% of the podcast at the moment reside in the US, so the US have really embraced it. The other countries are really picking it up Europe and Australia. Don't be surprised if you start to see the podcast really start to become bigger and bigger in Europe.
Peter: If you are one of the podcast, you are one of the hundred thousands. If you're one of the vlogs, you're one of the hundred million vlogs, so the option to get there it's still much better actually, right?
Shayne: It is. Yes, it is. I'll actua
Customer ReviewsSee All
Great selection of guest in an awesome format! Marketing conferences in 5 minutes, great!
It’s like going to a marketing & ecommerce conference every 2 weeks, when a new show comes out.
I can’t wait for the new episode. Every time it gets better and better. Great job