49 min
Advertising Fraud, Connected TV, PawPaw Fruit, And You You're On Mute
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- Technology
In Episode 13 Steve and Devon sit down with Marc Goldberg and Shailin Dhar of Method Media Intelligence who are fighting the good fight against advertising fraud. Ad fraud may not be something that we think about or even realize is happening, but it's an almost $20 billion dollar business. As consumers and general internet users, we see the impact of ad fraud in the cost of the content we access, the rise of paywalls around previously free content, and the decline of local news and other crucial necessities. Join us as we dig into a recent botnet scam impacting connected TV devices and explore the journey an ad takes goes on to get in front of your face. We also play our favorite game of "how do you protect your privacy" and find out my 7-month year old's favorite food. Spoiler alert - it's in the title of this episode. Thanks for listening!
In Episode 13 Steve and Devon sit down with Marc Goldberg and Shailin Dhar of Method Media Intelligence who are fighting the good fight against advertising fraud. Ad fraud may not be something that we think about or even realize is happening, but it's an almost $20 billion dollar business. As consumers and general internet users, we see the impact of ad fraud in the cost of the content we access, the rise of paywalls around previously free content, and the decline of local news and other crucial necessities. Join us as we dig into a recent botnet scam impacting connected TV devices and explore the journey an ad takes goes on to get in front of your face. We also play our favorite game of "how do you protect your privacy" and find out my 7-month year old's favorite food. Spoiler alert - it's in the title of this episode. Thanks for listening!
49 min