Choiceology with Katy Milkman Charles Schwab

How do strict and relaxed cultures affect the quality of our decisions? And how can you find the sweet spot between the two, depending on your goals?

Daniel Kahneman explains why risky propositions tend to look different when you’re already behind.

Why do we weigh recent events so heavily? And how does this tendency impact important decisions, like whom to vote for or how to conduct medical procedures?

Why is it that when we see the same statement multiple times, we are more likely to believe it's true?

In this episode of "What It's Like to Be …," former Choiceology host Dan Heath interviews Chris Ekimoff, a forensic accountant.

Friction gets in the way of behavior—and it can become "sludge" when it's used to prevent you from reaching a goal