39 min

Conversations Squared #3 Esha Metiary VUX World

    • Technológie

Conversation designer Esha Metiary talks about why some bots should be prepared to discuss political matters. Can you imagine talking to a branded bot that doesn't want to discuss Black Lives Matter when the brand itself promotes those values? The bot is on the front line between customer and brand, so if the brand has those values, surely the bot should represent those values. We talk about this and more! 00:00intro
01:0530 seconds, go
05:55what does the term 'persona' mean to you?
06:47what's the purpose of a bot's persona?
10:30the bot is a new employee for the brand
12:28how should designer envision the bot's persona?
14:20what do we mean by 'political opinions'?
17:05a question for the bot is a question for the brand
18:16are bots apolitical from the start?
20:44should we ignroe the customers when they want a stereotyped personality?
24:18shouldn't bots stay out of political discussions?
29:10could we make a safe space for users where politics isn't in the discussion?
31:32how should conversation designers incorporate political material?
35:46can designers write material that goes against their own politics?
39:30outro

Hosted on Acast. See acast.com/privacy for more information.

Conversation designer Esha Metiary talks about why some bots should be prepared to discuss political matters. Can you imagine talking to a branded bot that doesn't want to discuss Black Lives Matter when the brand itself promotes those values? The bot is on the front line between customer and brand, so if the brand has those values, surely the bot should represent those values. We talk about this and more! 00:00intro
01:0530 seconds, go
05:55what does the term 'persona' mean to you?
06:47what's the purpose of a bot's persona?
10:30the bot is a new employee for the brand
12:28how should designer envision the bot's persona?
14:20what do we mean by 'political opinions'?
17:05a question for the bot is a question for the brand
18:16are bots apolitical from the start?
20:44should we ignroe the customers when they want a stereotyped personality?
24:18shouldn't bots stay out of political discussions?
29:10could we make a safe space for users where politics isn't in the discussion?
31:32how should conversation designers incorporate political material?
35:46can designers write material that goes against their own politics?
39:30outro

Hosted on Acast. See acast.com/privacy for more information.

39 min

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