Podcast by Mobile Growth Fellowship
Podcast by Mobile Growth Fellowship
GameChangerSF uses data science to get creative
What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.
Put Your Audience First to Grow Your App and Earn Loyalty
From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this episode, the discussion also takes a deep dive into the importance of building an audience and creating a product with them in mind. Want to know how to reach women or notoriously hard to reach Millenials? Victoria has plenty of insight to share on building a community around your app (even before it’s launched) and what it means to fail fast (and cheap!) in the mobile marketing realm.
From motherhood to mentorship, a mobile marketing maven does it all
Mobile marketing budgets are under assault, but this week’s guest is there to help. Our host Peggy Anne Salz catches up with Jennifer Burrington, SVP of Global Sales at Interceptd, to talk about everything from finding balance as a working mother to the importance of female mentorship. From marketing to sales, Jennifer has dedicated herself to the mobile industry. She began her career in marketing roles at Sprint and Electronic Arts, then developed the marketing and sales departments at Greystripe, a mobile advertising start-up. Now she works on the cutting edge mobile marketing fraud detection, helping protect marketing budgets from the fraudsters.
Ashleigh Rankin dishes on which ads work for Reddit's audience
From cooking to sports to cats standing on their hind legs, Reddit has something for everyone. Subreddit topics let users take deep dives into whatever peaks their interest, letting them self-select into highly-targeted groups that should be a marketer’s dream. But not everyone has mastered this evolving advertising platform. Our host Peggy Anne Salz catches up with Ashleigh Rankin, Brand Partnerships - Performance, Reddit, who has over eight years experience as a mobile growth specialist. Ashleigh delves into ad formats and dishes on what works best with Reddit users.
Choosing the right app publisher partner—with complete confidence and without regret
If you're a hyper casual games developer, you have reason to celebrate. You're in a market that is seeing eye-watering growth and raking in cash thanks to an ad-supported model that ticks all the boxes. But winning is about selecting the right publisher--one who is with you for the journey and has the resources to take your game to new heights. Our host Peggy Anne Salz catches up with Jon Hook, CRO at Homa Games, a company helping mobile game developers grow their apps from scratch to millions of users. Jon shares a checklist to help you find the right partner and talks about the even bigger challenge ahead: producing simple games that can send retention through the roof.
Smart strategies to keep users hooked on your app—and great tools that help
It's plain talk around how you can net high-value users and keep them coming back when our host Peggy Anne Salz catches up with Simon Lejeune, Head of User Acquisition at Hopper. The travel app uses big data to predict and analyze airfare to provide users with the latest and best deals on flights. Simon shares the tools and channels that have allowed Hopper to stay top of mind with users (even when they aren't looking for pricing information and updates). In addition to lifting the lid on his growth stack, he discusses how marketing teams can combine acquisition and retention to break down the silos and super-charge ad creatives.