Niklas Rosenberg's Podcast Niklas Rosenberg

There’s a lot going on in the podcasting ecosystem and it seems clear that more and more podcasts will become subscription based. It also means that there will probably be less ads in podcasts going forward and that’s also going to have an impact on AdTech development in the podcasting space. However, subscription based podcasts aren’t for every creator, and I don’t expect that the majority of podcasts will end up behind a paywall. Many podcasters will probably do what’s commonplace in the newsletter space, i.e. offer selected bits of your work for free to everyone, and then place the premium content behind a paywall.

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I sincerely hope that Apple never intended to close their directory from third parties and what we’re seeing now is simply a misunderstanding or a bug that will be fixed quickly. This change would absolutely not be Apple’s interests, because someone else (e.g. Google or Spotify) would step up and claim ownership of the universal podcast directory. That would clearly not be good for Apple, because being in control of such a directory has inherently a lot of value.

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I’m still impressed by the new iMac and it’s a big improvement to the previous generation. The new form factor is fabulous, despite the slightly oversized chin, and after a long break we got some color alternatives again! Much of the improvement is thanks to the small but powerful M1 chip and this new iMac proves that Apple is making good progress on their 2-year transition to Apple Silicon. The main drawback is the size of the display and I would have loved to hear that they’re planning to release a larger model later this year.

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The “Spring Loaded” Apple event delivered a solid package of relevant updates and we even got a completely new product – the Airtag – which of course is a rare treat. I’m also very excited to see how the new updates to Apple Podcasts will impact the entire podcasting ecosystem. The new iMac with its stunning new sleek design stole the show and the iPad Pro, especially the larger 12.9” version with the Liquid Retina XDR display, continues to be an impressive device.

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The power of the 2-minute rule is evident, because it really drives you to get things done. The rule also appears simple and straightforward, but turns out to be surprisingly hard to follow rigorously.

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Based on Allen’s GTD methodology, I’ve developed my own productivity system, which has served me well for the past 5 years. It contains elements from all five steps mentioned above, but I’ve found that getting the first step right, i.e. capturing everything that pops up in your mind systematically and placing them into a centralized “inbox”, is key to everything.

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