Tactical & Practical

Nate Lagos
  • 0,0 (0)
  • MARKETING
  • TÝŽDENNE

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

  1. PRED 3 D.

    Country Music Meets Creative Strategy

    The most valuable copywriting inspiration I've ever gotten is from songwriters. They're the best at writing in a way that makes people feel something. They're excellent at making the aspirational feel within reach. They're better than any marketer at making people feel at home, and comfortable in their lyrics. Great advertising should aspire to do those things too. So, in this episode, I share 3 songs that taught me how to speak to our customers with more familiarity, how to hype up our customers without being too cheesy or on the nose, and how to bring an aspirational lifestyle to appear within reach to our customers if they use your product. This episode is brought to you by Intelligems.io so you can test copy, content, prices, and offers all across your shopify site to make more money! Sign up for my copywriting skool here: https://www.skool.com/bottomsup/about

    19 min

  2. 6. 5.

    Bottom's Up Copywriting (I want to write copy for you)

    Since I'm taking some time off from full time employment, my entire steak & whiskey budget is now dependent on freelance work... So, I'm going to market my freelance services the way I wish freelancers & agencies marketed to me while I was on the brand side. Which means... 1. I won't make you hop on a call if you don't want to, I'll explain everything in this podcast. 2. I won't gatekeep my process, I'll lay it out in detail. If you have an internal team that are experienced & talented copywriters, & they have the spare time to adopt new processes, you can send them this and you can execute on it without paying me a dime. You're welcome. 3. I won't charge bigger brands bigger retainers just because they can afford it. The price is the price is the price, and I explain in this episode why my flat fee (no percentage of spend b******t) is a no brainer and you're guaranteed to make a ton of money off my work. Who's ready to write better copy & make more money?

    17 min

  3. 1. 5.

    Media buying can be deadly (Connor MacDonald from Ridge speaks)

    CMO of Ridge & the Most Valuable Guest of Tactical & Practical, Couuor Mac joins the pod to talk media buying, on-site messaging testing, and hammock-maxxing.

    38 min

  4. 24. 4.

    Why Split Testing Doesn't Work For Some Of You

    Some of you have spent a year split testing on your website and don't have anything to show for it... and I think I know why. I ran a headline test on a landing page. The control variant was a very evidence-based, authority / credibility kinda headline. The variant that won the split test, and increased CVR by 48%, was on the other end of the spectrum, it was very emotional & benefit driven. THAT DOESN'T MEAN I SHOULD JUST SET THAT HEADLINE LIVE AND FORGET IT. All the results of that split test tells us is that CURRENTLY, our ads are doing a better job of bringing emotional buyers to our website. It means that we're NOT good at bringing logical buyers into our funnel. So now, my job is to create two separate funnels for the same product, one that appeals to emotional, benefit driven buyers, and the other that appeals logical buyers. Split testing should teach you how to grow your TAM, not just increase conversion rate for one specific cohort of your target market.

    6 min

  5. 16. 4.

    The Difference Between $50mm/yr and $10mm/yr

    Brands need to act differently at different stages of growth. What works for a $50 million/year brand might drown a $10 million/year brand. Understand where you're at, and act accordingly.

    18 min

  6. 8. 4.

    How I Build Marketing Teams

    How I build marketing teams When you should hire in-house vs agencies/freelancers How to keep employees accountable & productive without endless meetings & micro-managing & more don't miss this episode.

    30 min

  7. 1. 4.

    AI: The Good, The Bad, And The Ugly Side Of Artificial Intelligence

    AI is great at some things It's bad at others And sometimes, it straight up makes mistakes or lies to me... I think it's all important that we take a step back, understand its strengths, weaknesses, how it can help us today, and how we should be building it into our brands for the future. This episode is all about The Good, The Bad, and The Ugly side of Artificial Intelligence:

    25 min

  8. 18. 3.

    Performance Marketers vs Brand Builders (Not What You Think)

    Don't hire a performance marketers to do a brand builder's job.

    9 min
Zobraziť všetky epizódy (96)

O relácii

Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

Informácie

  • Námet
    Nate Lagos
  • Aktívne
    2024 - 2026
  • Epizódy
    96
  • Hodnotenie
    Nevhodné
  • Autorské práva
    © Lagos Enterprises
  • Zobraziť webstránku
    Tactical & Practical

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