From the Founder Elliot Dweck

Naeem Khan is a modern fashion icon, but how did he go from a small town in India to dressing Michelle Obama and Penelope Cruz? Find out on this week's episode of From The Founder.

How did Oren Alexander go from dreaming of working in real estate to co-founding the country's top residential real estate team? Find out in this all-new episode of From The Founder.



This episode is sponsored by FX Collaborative.

Julieanna Goddard, better known as YesJulz, went from foster care to conquering Snapchat and transforming the Miami nightlife scene. How did she do it, and what drives her everyday passion? Find out in this all-new episode of From the Founder!



This episode has been sponsored by And1.

Joe Martin went from a struggling college student, to creating the largest full-size beauty-box in the world. 

How did Joe break into the makeup industry, and what did he do to turn Boxycharm into a leading beauty company? Find out in this all-new episode of From the Founder!  

***Note from the producers: This episode was filmed in June 2021. Joe is no longer a part of Boxycham/BFA.  We cant wait to see what Joe tackles next, and you can be sure the From The Founder team will be there to update you on his journey.

We hope you enjoy hearing about Don’s highs, lows, and all the in between moments. Thank you Mr. Soffer for your warm Miami welcome!


The legendary Don Soffer was born during the Great Depression in the steel town of Pittsburgh where he'd eventually go on to develop Pittsburgh's first indoor mall in 1965.


But that was just the beginning.


2 years later, Don and his father Harry purchased 785 acres of swamp land in South Florida - which Don was responsible for developing. He had a vision for this land, which is known today as Aventura. Don would go on to form Turnberry Associates, which owns the Fountain Blue and has developed over $7 billion dollars of real estate to date. Including the Aventura Mall, where this interview actually takes place!


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In recent years the food and beverage industry has transformed to focus on health foods, and at the forefront of the industry is Marcus Antebi, founder of Juice Press. After recovering from his drug addiction, Antebi flipped the script by building a health food empire which attracted prominent investors like Kenny Dichter, Mark Teixeira and Ken Langone. Today, Juice Press expands to 87 stores across the country. Tune in to hear how he did it.