5 episodes
JTBD at Work by Alan Klement and Eric White JTBD at Work by Alan Klement and Eric White
-
- Business
A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.
-
Rene
In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,
-
The North Star of an Enduring Business
Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.
-
When does a Job to be Done Start (and End)?
The lifecycle of a JTBD can help you understand your customer’s struggle for progress
-
Is a Job to be Done About Functionality?
Create breakthrough innovations by focusing on why instead of how.
Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity? -
How To Describe A Job To Be Done
In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.