Search with Candour - SEO podcast Candour
-
- Business
Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news?
Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week.
Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.
Find our show notes and transcripts at https://search.withcandour.co.uk/
-
SEO agency red flags with Emina Demiri-Watson
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp
Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swcpodcast
SEO agency red flags with Emina Demiri-Watson
Emina Demiri-Watson joins Jack Chambers-Ward for a confession session on the many sins committed by SEO agencies. If you’ve worked with or are considering hiring an SEO agency, here are some things you’ll want to avoid.
Overpromising and underdelivering
Lack of transparency
How to recognise red flags
Competition between agencies
Spreading themselves too thin
Lack of alignment across teams
Follow Emina:
Twitter: https://twitter.com/DemiriE
LinkedIn: https://www.linkedin.com/in/emina-demiri/
Website: https://www.vixendigital.com/
SEOs Getting Coffee: https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4 -
How to build topical authority with Shaunda Necole
Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches.
How to prove yourself as a topical authority to Google
Why podcasts are good for proving your authenticity and authority
Hidden gem sources of authority
How to speak Google's "love language"
How to build your knowledge panel
How to build trust with your audience
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp
Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swcpodcast
Follow Shaunda:
LinkedIn: https://www.linkedin.com/in/shaundanecole/
YouTube: https://www.youtube.com/@shaundanecole
Website: https://shaundanecole.com/
Instagram: https://www.instagram.com/shaundanecole/
The Soul Food Pot: https://thesoulfoodpot.com/
Vegas Right Now: https://vegasrightnow.com/ -
Organic channel alignment for growth and content ideas with Ray Saddiq
Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content.
Ray & Jack discuss topics such as:
Why is channel alignment important in modern marketing strategies?
How have search behaviours changed?
How important is it to adapt the language and style of content for different channels?
How should teams communicate to ensure effective multi-channel marketing?
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.
Follow Ray:
LinkedIn: https://www.linkedin.com/in/ray-saddiq/
X: https://twitter.com/raysaddiq1
Website: https://thesocialdiary.io/ -
Owned asset optimisation with Jonas Sickler
Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.
Listen to this podcast if you want to know:
What is owned asset optimisation?
What are owned assets?
Are there different types of owned assets?
How do you optimise them?
What is reception marketing?
How do these strategies differ from “SEO” and “traditional digital marketing”?
What's the difference between the PESO vs MACH-6 models?
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.
Follow Jonas:
LinkedIn: https://www.linkedin.com/in/jonas-sickler/
X/Twitter: https://twitter.com/JonasSickler
Website: https://terakeet.com/
Learn about owned asset optimisation:
https://terakeet.com/blog/owned-asset-optimization/ -
How to turn off AI Overviews with Mark Williams-Cook
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.
Show notes:
Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews.
Time stamps:
00:00:16 - Intro
00:01:32 - Sponsor: AlsoAsked
00:03:17 - Sponsor: Wix Studio
00:05:02 - AI Overviews
00:40:54 - Outro
Resources:
Examples of AI Overview feedback:
https://x.com/lilyraynyc/status/1792903992772628929
Optimisey Search: https://x.com/Optimisey/status/1792473651087855969
Google falls for the old blinker fluid trick:
https://jalopnik.com/googles-new-ai-overview-says-you-might-need-to-change-y-1851488127
How to use Google's Web filter:
https://x.com/searchliaison/status/1790473952256786805 -
Confirmation bias in search with Sarah Presch
Sponsor:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.
What are cognitive biases?
Social identity theory
What is confirmation bias?
Can misinformation online make a big impact?
Google’s role in the spread of misinformation
Contradicting search results depending on the search term
Is this also true in other languages?
What can we do to combat misinformation and confirmation bias?
Follow Sarah:
Twitter: https://twitter.com/sarah_presch
LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
Website: https://www.sarahpresch.com/
Links/resources:
Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch