The SaaSiest Podcast Daniel Nackovski & Thomas Sjöberg

In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI predictive Analytics.
We talked with Lise about how to do a price increase that sticks! She walks us through her 6-point checklist that covers all internal and external key decisions and communication points to deliver a pricing increase project that is well received by the market.Here are some of the things we talked about: - What does it mean to have a Pricing Narrative?
- How do you harmonize the price increase with the narrative?
- Which customer variables are key to identifying to help you define a priority list for the price rollout to existing customers?
- How, in practice, do you execute an overarching pricing increase?
- How do you bring this message to your customer?
- How can you leverage A/B testing in the rollout process? These are some of the many questions we address with Lise. Please tune in to learn more about her 6-step formula to deliver a successful price increase project, where customers not only accept the price increase but also understand the value you provide to them.

In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value understanding, and overall revenue-related processes.We talked with Krzysztof about the importance of pricing and how it can impact a company's profitability. We discuss insights from our recent report on SaaS pricing trends in the Nordics, highlighting the lack of differentiation in pricing plans and the missed opportunity for add-ons.Here are some of the things we talked about: - What role should pricing have in your company? - How do you prevent value deterioration when adding new features?- Why do you need to be careful when discounting your product offerings?- How do you leverage add-ons to drive increased profitability?These are some of the many questions we address with Krzysztof. Please tune in to learn more about the challenges of pricing, the importance of differentiation, and the impact add-ons can have on your business.

In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe.
We talked with Vladan about hiring your first external VP of Sales. We particularly discuss the approach to attract and retain a VP of Sales when you are an early-stage SaaS and still building up brand awareness.
Here are some of the things we talked about: 
- When is the ideal time to hire a VP of Sales for a business?
- Which strategies are effective in attracting candidates for a new, fast-growing company?
- What steps are involved in the screening process for hiring a VP of Sales?
- What are common mistakes to avoid when hiring a VP of Sales?
- Which red flags should be looked for in the hiring process of a VP of Sales?
These are some of the many questions we address with Vladan. Please tune in to learn how you can attract, retain, and compensate your first external VP of Sales when you are an early-stage SaaS.

In this episode, we speak with Sofia Alexus, CEO, Kundo, the customer service platform that helps you simplify customer service with consolidated ticket management, AI tools, and self-service solutions for recurring questions.
We talked with Sofia about the rebranding and positioning exercise they are just doing. We particularly discuss the process leading up the final brand and position statement, and how that has been inspired by the B2C fashion industry.
Here are some of the things we talked about: 
- Why focusing on building moats might not be right if you have access to the fastest river down to the ocean?
- What we can learn from the B2C industry when it comes to positioning and branding?
- How does the processes look like to define a new brand and positioning?
- How to engage your customers in your branding and positioning work?
These are some of the many questions we address with Sofia. Please tune in to learn more about how they are approaching this work, with inspiration from the B2C world to get closer to their customers.

In this episode, we speak with Dirk Jonker, CEO & Founder, Crunchr, the people analytics and reporting platform,  that layers on top of your existing HR systems to consolidate disparate data sources into easily accessible people insights.
We talked with Dirk about the challenges of product development and positioning in an evolving market. We particularly discuss the internal and external decisions you need to make to get early admirers to become paying customers.
Here are some of the things we talked about: 
- What requirements are put on product development when building for a yet non-defined market segment?
- How do you position and sell a product in a market segment that is still evolving?
- What requirements are put on leadership and communication when aiming to hit a moving target?
- How can you leverage competitors to define your role in this new market?
These are some of the many questions we address with Dirk. Please tune in to learn more about how Dirk and his team are positioning themselves to win in a market that is just developing.

In this episode, we speak with Hatla F. Johnsen, CEO of uQualio, the cloud-based Video Learning Platform designed to make it easy to start making your own video training program for employees, sales partners, end-users, or who your viewers may be.We talked with Hatla about the benefits of having a fully lean and distributed team, in particular the methods she's put in place for the team to feel togetherness and be efficient.Here are some of the things we talked about: - How do you build a lean, distributed, and outsourced team in a cost-effective way that is performing on a high level?
- What expectation does this set on communication flows and setting expectations methods compared to non-distributed team setups?
- How to enable great collaboration between different external teams?
- What is required from the leadership side to run an organization with a distributed team around the world?These are some of the many questions we address with Hatla. Please tune in to learn more about the steps she is taking to build her distributed team for global success.