169 episodes

THE show for Pilates studio and boutique fitness business owners who are ready to grow a profitably, thriving business and master their marketing skills.

Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in the online space and in brick and mortar studios.

Seran delves deep into all things branding, marketing, operations, profit and productivity, sharing relevant and powerful strategies that support a strong sustainable boutique fitness business.

From marketing, sales processes, pricing and referral programs to management, leadership and planning… this is the resource you’ve been waiting for.

Pilates Business Podcast Seran Glanfield

    • Business

THE show for Pilates studio and boutique fitness business owners who are ready to grow a profitably, thriving business and master their marketing skills.

Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in the online space and in brick and mortar studios.

Seran delves deep into all things branding, marketing, operations, profit and productivity, sharing relevant and powerful strategies that support a strong sustainable boutique fitness business.

From marketing, sales processes, pricing and referral programs to management, leadership and planning… this is the resource you’ve been waiting for.

    Marketing Magic: 3 Hacks for Boutique Fitness Studios

    Marketing Magic: 3 Hacks for Boutique Fitness Studios

    Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio.You'll learn:The importance of understanding your ideal clientHow to create content that resonates with your target audienceTips for fostering a strong sense of community in your studioPlus,...

    • 21 min
    Thinking Big with Andrea Liebross

    Thinking Big with Andrea Liebross

    In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business. They delve into the importance of having the right systems in place and cultivating the correct mindset to achieve success. Andrea shares her unique acronym for what big thinkers do (T.R.U.S.T) and provides invaluable advice on how to transition ...

    • 33 min
    The Time-Blocking Trick That Frees Up 10 Hours Per Week (No Joke!)

    The Time-Blocking Trick That Frees Up 10 Hours Per Week (No Joke!)

    Feeling overwhelmed by your never-ending to-do list? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of time blocking, a powerful technique that can help Pilates studio owners conquer their to-do lists and take back control of their time. Learn how to identify your priorities, schedule your blocks, and overcome common challenges to achieve increased focus, reduced stress, and a better work-life balance. Tune in and discover how time bl...

    • 21 min
    A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio

    A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio

    In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with experienced and passionate Pilates teacher, Jen Ruggiero. Jen shares her journey from dancer to Pilates teacher and the business owner of 'The Pilates Movement NYC'. The episode delves into Jen's unique approach to teaching Pilates, how she mentors her team, and her experiences navigating her business through the COVID-19 pandemic. Tune into The Pilates Business Podcast to gain insights into Jen's s...

    • 35 min
    Visibility Tips: Get Found Online & In Your Town

    Visibility Tips: Get Found Online & In Your Town

    Feeling invisible? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility. Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your studio from a hidden gem to a local landmark.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS 📲 Follow Seran on Ins...

    • 20 min
    Protect Your Studio with the Right Insurance with Miriam from Alternative Balance

    Protect Your Studio with the Right Insurance with Miriam from Alternative Balance

    This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage, discusses general vs. professional policies, and clarifies coverage for independent contractors and employees. Learn about unique considerations for the wellness industry, including cyber liability, the use of ...

    • 37 min

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