ADMA Brightest Minds ADMA

Chief Data Scientist at Ziff David (formerly Mashable) Haile Owusu talks about Velocity, Mashable's predictive social analytics tool to help navigate the new publishing space and discusses the role of data analytics in media.

In this podcast, ADMA has teamed up with Which 50 to talk about the issue of brand safety and the broader issues around programmatic. Hear from key industry players such as AdRoll, Integral Ad Science, Sizmek and Cherry Media Group, who kick off with the question, "When it comes to online advertising, who is responsible and how much can be left to the machine?"

Design thinking originated from 1960's architecture and has recently been applied to business strategy with intriguing results. Hear what industry experts Michael Buckley, managing director of Accenture Interactive, and Joe Cincotta managing director of Thinking Group, think about the discipline and why it may be key to organisational realignment.

Content is an essential part of modern marketing, as customers are increasingly looking to educate and inform themselves before approaching brands. In this increasingly customer-driven era, storytelling has become an integral part of connecting with customers. ADMA had the pleasure of hosting Dan Murphy's head of marketing, Yolanda Uys at the 2016 Global Forum. Listen to our interview with Yolanda to discover the power of storytelling in content marketing.

ADMA's 2017 in on 24 & 25 August. Visit https://www.adma.com.au/events/2017/global-forum for more info.

Joining Andrew Birmingham is Trinity P3 chief, Darren Woolley and Pepper IT managing director, Ryan Shelley. They discussed how leading organisations utilise social channels and the need to be prepared for bad press.

Join the debate on viewability with Ben Sharp, VP and Managing Director Asia Pacific, AdRoll, James Diamond, the Managing Director of Integral Ad Science, Leah Daly, the founder of Cherry Media Group and Imran Masood, the Country Manager of Sizmek.