Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love Las Vegas Wedding Planner Andrea Eppolito, ANDREA EPPOLITO

In this episode of Andrea Eppolito's Wedding Business Coaching podcast, we dive into the nuanced difference between being popular and being the best in the wedding planning industry. Join Andrea as she explores what it means to achieve mastery and excellence versus gaining widespread visibility and influence. Learn how the best wedding planners prioritize quality, innovation, and personalized service, while popular planners excel in engagement, branding, and broad appeal. Discover how finding the right balance between these two can elevate your business and attract your ideal clients. Whether you're aiming to be the best, the most popular, or both, this episode offers invaluable insights to help you define and achieve your professional goals.

Share your thoughts on the balance between being the best and being popular in the comments below! Subscribe for more in-depth discussions and expert advice to take your wedding planning business to the next level.

Today, we tackle a common challenge faced by many emerging wedding planners: How to close sales when competing against much more established planners. Andrea shares proven strategies for winning over ideal clients even without an extensive portfolio. Discover the power of storytelling, leveraging unique value propositions, building a strong online presence, and networking effectively. Whether you're new to the industry or looking to refine your approach, this episode provides actionable advice to help you stand out and secure those dream clients.

Call to Action: Have questions or need further advice on closing sales? Leave your comments below or reach out to us directly. Don't forget to subscribe for more expert tips and strategies to elevate your wedding planning business!

"Bridging the Gap: Transitioning from Social to Corporate Events," is tailored for wedding planners and social event coordinators looking to expand their portfolios into the corporate world.

In this episode, Andrea shares her expert insights on adapting the skills honed in the wedding industry to meet the specific needs of corporate clients. Listeners will learn about the fundamental differences between social and corporate events, including client expectations, logistical demands, and the strategic planning involved. Andrea also provides actionable tips on diversifying service offerings, developing a corporate-friendly portfolio, and marketing strategies that resonate with business clients.

This podcast episode delves into a rarely discussed but crucial aspect of the wedding industry: handling potential leads that suddenly ghost professionals after initial inquiries or consultations. As a wedding planner, I dedicate a tremendous amount of time to my clients and potential clients. From our initial discovery call to the development of budgets, tasks, term sheets and contracts, I can spend anywhere from 10 - 30 hours on a potential client before they sign and remit their first payment. And yet, I have gotten ghosted repeatedly. Why accounts for this poor behavior? And is anyone willing to discuss it?

Mistakes Happen. To err is human, but in the high-stakes world of luxury wedding planning a mistake can derail an entire experience. We have all made mistakes. What sets the good apart from the great is how we learn from them.

Are you stuck in the rut of being "just"....Just a wedding planner. Just a photographer. Just a florist.

There are five things you can do to move beyond your core competency and grow your business.