512 episodios

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

Bokeh - The Photography Podcast Nathan Holritz

    • Economía y empresa

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

    #511: UX and SEO for Higher Website Conversions - Julia Bocchese

    #511: UX and SEO for Higher Website Conversions - Julia Bocchese

    How easy is it for potential clients to navigate through your website? Do you make it clear for them to actually get information about you and easily take the "next step" to book you?
    In episode 511 of the Bokeh Podcast, Julia Bocchese of Julia Renee Consulting shares simple, practical steps that any business owner can take to audit their website for optimal user experience. Listen in to ensure you are providing your potential clients with a clear way to engage on your website, which can lead to more bookings!
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Brand Position (4:30)
    Creating a great customer experience (6:56)
    Technique for time management (10:38)
    Outsourcing/Delegation (13:25)
    Book Recommendation (15:04)
    Company of One by Paul Jarvis
    Rework by Jason Freed
    Definition of UX (User Experience) (19:46)
    How users interact with either a product or website
    How photographers can start auditing their websites (24:14)
    Start with Google Analytics to analyze time spent on your site, bounce rate, and number of pages per session
    How page speed is related to SEO (37:53)
    Steps photographers can do now to make improvements (45:07)
    1. Check navigation and see what you've named your links
    2. Have CTA's (Calls to Action) on every page and at the end of blog posts
    3. Structure blog posts to be visually appealing (photos interspersed in text)
    How can photographers track the improvements to their site? (55:10)
    1. Continue to check Google Analytics after making changes to your site
    2. Track the number of leads you're receiving after making changes
    Links:
    charitywater.org
    instagram.com/juliareneeconsulting
    juliareneeconsulting.com
    PageSpeed Insights
    gtmetrix.com

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    • 1h
    #510: Brand Position Consultation - Nikki Shefchik

    #510: Brand Position Consultation - Nikki Shefchik

    What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.
    In episode 510 of the Bokeh Podcast, Nikki Shefchik of Daphodil Photo joins us to explore how she can incorporate her focus on IPS to her brand position. Listen in to hear the recommendations and ideas that will help her stand out from her competition!
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Location of Nikki's photography business:  Appleton, Wisconsin (3:45)
    Definition of a Brand Position Statement: (5:25)
    A unique value proposition (UVP) that sets your business apart from the competition in your market.
    Benefits of a Clear and Distinct Brand Positioning: (6:10)
    A. Enables Potential Clients to Immediately Know Your UVP
    B. Filters Irrelevant Potential Clients
    C. Simplifies/Focuses Marketing Efforts
    Nikki's focus: Family and Newborn Photography (8:46)
    Pain points of Nikki's client base (23:00)
    Driving motivation for Nikki and her photography business (29:32)
    Analysis of Nikki's competition (39:00)
    Potential Brand Position Statement (57:44)
    Heirloom Photographs for Appleton Families
    Links:
    charitywater.com
    daphodilphoto.com
    instagram.com/daphodilphoto

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    • 1h 5 min
    #509: How to Create Chain-Reaction Marketing Plans - Ben Hartley

    #509: How to Create Chain-Reaction Marketing Plans - Ben Hartley

    Do your marketing efforts feel like single dominos, falling one by one - but not quite close enough to the next to have a continued motion?
    Proactively planning and producing marketing strategies that work together to create value and move your business forward can be game-changing! Ben Hartley is here for episode 509 to help set the stage for creating a more cohesive marketing plan - one that will produce a true domino effect!
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Brand Position (15:17)
    Creating a great customer experience (17:05)
    Technique for time management (23:36)
    Book Recommendation (31:33)
    Essentialism by Greg McKeown
    How photographers aren't connecting their marketing efforts (36:40)
    Where did the idea of a chain reaction marketing plan come from? (52:40)
    What questions should photographers be asking regarding their marketing efforts? (58:58)
    1. How can I use this effort to move my business closer to the vision I have for my life?
    2. Who else can I partner with to make this a success?
    3. How can I move this effort off the screen and to a more personal connection?
    Links:
    charitywater.org
    benhartley.com
    benartley.com/mastermind
    instagram.com/styleandstory
    instagram.com/jbenhartley
    The Six Figure Photography Podcast

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    • 1h 14 min
    #508: The Key Steps from Part-Timer to CEO - Ashley Freehan

    #508: The Key Steps from Part-Timer to CEO - Ashley Freehan

    Taking the leap into owning your own business can be overwhelming, to say the least.  Feeling stuck and unsure of how to move forward can impede the process and cause some photographers to let go of their dream.
    Ashley Freehan of The Purpose Gathering is here to help photographers push through those hindering feelings, and create that successful business! Listen in to episode 508 of The Bokeh Podcast as Ashley walks us through her journey of going from part-timer to CEO, and the practical steps that photographers, or any business owner, can take to reach the goals and dreams they've set for themselves.
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Technique for time management (3:20)
    Brand Position (10:25)
    Creating a great customer experience (21:42)
    Outsourcing/Delegation (31:23)
    Book Recommendation (35:18)
    Atomic Habits
    Hands-free Life by Rachel Macy Stafford
    Ashley's background and transition to photography (38:25)
    Dealing with overwhelm through transition (around 43:49)
    Steps to take in order to make change  (49:30)
    1. Prioritize self-care by establishing boundaries
    2. Ditch the victim mentality
    3. Leverage difficult circumstances for growth
    4. Stop comparing yourself to others
    5. Define success for yourself
    Links:
    charitywater.org
    instagram.com/ashleyfreehanphotography
    instagram.com/thepurposegathering
    thepurposegathering.com
    Building a StoryBrand by Donald Miller
    Ashley's Master Class on Time Blocking
    Bokehbookshelf.com

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    • 1h 3 min
    #507: Boudoir Photography: How to Mix Class and Sass - Magdalena Iskra

    #507: Boudoir Photography: How to Mix Class and Sass - Magdalena Iskra

    Classy and sassy: two words that somewhat clash in meaning. Finding a way to capture the feel of both words in a boudoir image? Golden!
    In episode 507 of The Bokeh Podcast, Magdalena Iskra of Pure Boudoir describes how she uses a minimalistic approach when creating these classy but sassy images with her clients.  Listen in to hear how she aims to produce tasteful and elegant images while showing off the bold and confident side of the women she photographs.
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Brand Position (6:53)
    Creating a great customer experience (8:45)
    Technique for time management (11:40)
    Outsourcing/Delegation (15:10)
    Workshop Recommendations (18:00)
    WPPI
    Rocco Ancora
    Why the classic and timeless style is important to Magdalena (26:30)
    What is Magdalena's lighting setup? (28:18)
    Why less is more when it comes to props and backgrounds (33:16)
    What does, "stay classy, stay sassy" mean? (37:08)
    Links:
    charitywater.org
    pureboudoir.com
    instagram.com/pureboudoir
    facebook.com/pureboudoir

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    • 38 min
    #506: Brand Position Consultation - Loren Haar

    #506: Brand Position Consultation - Loren Haar

    What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.
    In episode 506 of the Bokeh Podcast, Loren Haar of Lore Photography joins Nathan to refine her brand positioning and develop a clear and distinct position statement to capture the specific style she offers to clients. Listen in to hear the recommendations and ideas that will help her stand out from her competition!
    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
    Location of Loren's photography business:  Ventura County, CA (2:40)
    Definition of a Brand Positioning Statement: (3:55)A unique value proposition (UVP) that sets your business apart from the competition in your market.
    Benefits of a Clear and Distinct Brand Position: (4:50)
    A. Enables Potential Clients to Immediately Know Your UVP
    B. Filters Irrelevant Potential Clients
    C. Simplifies/Focuses Marketing Efforts
    D. Encourages Better Time Management
    Loren's focus: Documentary family photography and wedding photojournalism (6:05)
    Loren's description of documentary-style photography vs. lifestyle photography (9:02)
    Driving motivation for Loren and her photography business (32:00)
    Analysis of Loren's competition (39:26)
    Potential Brand Position Statement (1:03)
    Ventura's Documentary Photographer
    Ventura's Premier Documentary Photographer
    Links:
    charitywater.com
    lorephotography.com
    instagram.com/lorephotographyventura
    moz.com
    Building a StoryBrand by Donald Miller
    Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!

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    • 1h 17 min

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