Marketing For Learning‪®‬ Marketing for Learning

It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just information that I could communicate in a different way? In this podcast, Ashley invites two industry experts to talk about the world of learning and whether L&D REALLY could be replaced by marketing and comms. 
SHOW NOTES: 
Dr Heidi Kirby's LinkedIn
Heidi's BLOC podcast
Loren Sanders' LinkedIn 
Loren's book 
Ashley's LinkedIn
 

Han and Ash often offer up a lot of criticism for how things are done in L&D. So could they do it better? This episode the ladies examine what they'd do in a senior L&D role, using their marketing brains. Very interesting chat indeed.
NilesNolen Learning Triage flowchart
Hannah's LinkedIn
Ashley's LinkedIn

Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it means and how you can up the empathy with your target audience. 
Short and sweet. Just like the pod host. Although that would more likely be short and sassy... whatevs. 
 
LINKS:
Han's LinkedIn 
Learner Persona Ebook

Ah yes, another year, another Learning at Work Week. Cue a flurry of marketing activities. 
This week Ash raises an important question: Is LAWW doing more harm than good, or should we be doing marcoms around this? Not quite an Ashley rant, but nearly 🤣
Ashley's LinkedIn

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄
 
LINKS:
Value Proposition Canvas Template
Han's LinkedIn Profile 

People Experience roles are on the rise and L&D is in a constant state of shift. In this unique conversation Ash chats to Josh Novelle, VP of People Experience and Insight at HSBC to discuss the role of L&D in modern enterprises, and what we need to do to remain relevant and valuable to the businesses we service. What a crackin' conversation!
Josh's LinkedIn
Ashley's LinkedIn