MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.
Episode 120 | How Much Communication Is Too Much?
Marketers have all but ruined email as a mode of commercial communication through an excessive addiction to the Send button. Re-earning our customers’ willingness to listen is a project well worth undertaking. Hear how the Marketing Money Podcast team suggests it be done.
Episode 119 | The Name You Know
On the eve of the Superb Owl, our dynamic duo considers the value of name recognition and the different methods through which it is achieved. How do people learn of products organically, and how can banks capitalize on that for bank marketing programs of their own? Our team weighs in on the options.
Episode 118 | Banking On The Digital Experience
Capitalizing on FinTech is the latest trend and set of buzzwords in the bank marketing world, but how do we make sure there’s actually a quality experience there to be had by our customers? It’s easy to get caught up in the packaging, but our Marketing Money Duo breaks down what it means to make […]
Episode 117 | Re-evaluating A World Turned Upside Down
This year has been a time of re-evaluation for many things. From our personal lives at home to our habits as consumers in the wider world, the places where we’ve paid attention are not necessarily those we might have expected. Nationwide, ratings for sports are down while those for news are up. On the banking […]
Episode 116 | See What the Survey Says, Part 2
Opportunities to expand mobile banking services can’t be considered optional anymore. Customers are voting with their wallets every day to support businesses that cater to convenience, and banking can’t afford to lag very far behind. There are regulatory restrictions to consider, but often there’s nothing more than mere inertia in the way. Listen to what […]
Episode 115 | See What the Survey Says, Part 1
People make real decisions with their wallets but answer polling questions the way they want to be perceived, and those two don’t always match. Opinions on retail products don’t shift as wildly as political opinions do, but finding the factors that make answers to polls lead to profits is a very fine art. Listen to […]