The Lazy CEO Podcast with Jane Lu Jane Lu

If you've ever wanted to know who the PR machine is behind many of the brands I’ve had on the podcast like SWIISH, Naked Sundays, Bangn Body, tbh skincare, Peppermint Grove and more… then keep listening. 
Today's guest Jessy Marshall founded Hive HQ in 2018 after starting it from the bedroom floor of her share house. The now 7 figure business has a team of bees who work on some of Australia's biggest brands.
In this episode, Jessy and I discuss how she got into PR, the amazing activations Hive has executed and the journey that brought her to where she is today - including the birth of her baby boy! Always love chatting with Jessy and I’m sure you’ll love this episode!
@hq.hive
@jessymarshall
@thelazyceo_podcast

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

My next guest is the founder of two iconic consumer brands - The Daily Edited and In The Roundhouse. 
The Daily Edited started as a blog in 2001, but then pivoted into an accessories brand that since has grown to 8 figures and dominated the personalisation space in Australia. Alyce has subsequently sold her stake in the business to her co-founder. 
She then went to a role working on strategy for LTK, one of the world’s largest influencer marketing platforms. She couldn’t shake off the entrepreneurial bug and started in the the roundhouse, a very on-trend conversational-print focused dinnerware brand. This side hustle soon grew to a multi-million dollar business! 
It’s so incredibly impressive how Alyce has been able to build two very well-known consumer brands and how both started as side hustles. We talk about the importance of product development alongside the marketing strategies and tactics that grew these businesses, and more specifically the importance of influencer marketing.
@alyce_tran
@intheroundhouse
@thedailyedited
@thelazyceo_podcast

Hosted on Acast. See acast.com/privacy for more information.

Today’s guest is the founder of YCL Jewels, Fabienne Costa. A jewellery brand that started with no money and Fabienne hand making everything herself to now being a 7 figure business!
In this episode, we talk about how she grew her brand in a highly competitive and crowded market despite no business or design experience, and about why creating customer-centred designs is essential and how one product alone made them nearly $700,000k in one year.
I in particular loved hearing about her journey of going from only selling a handful of products a month, to reaching a milestone of her first $500 day, which was her first hint of external validation for the business, to now having $120,000 days! 
@ycl
@fabienne.ycl
@thelazyceo_podcast

Hosted on Acast. See acast.com/privacy for more information.

My next guest is a model turned serial entrepreneur, it’s Taryn Williams, the founder of Wink Models, the Right Fit and #gifted.
Taryn started Wink Models 17 years ago when she saw clear gaps in the market and has grown it to a multi-million dollar business.
As the market shifted, she grew with it and founded The Right Fit - a marketplace that connects brands with influencers. The Right Fit has raised 2 rounds of venture capital of over $2m and has scaled to 17,000 talent and 11,000 clients. Last year, Taryn successfully sold and exited the business.
Then it didn’t take long before she was onto her next thing - #gifted - an influencer to brand platform specialising on gifting only. which already has over 5000 creators and 2500 brands in just 6 short months. 
In this episode, we talk about how she grew these businesses, but also for content creators and influencers, how to grow your account and how to monetise better so you can make your side hustle your main hustle. And for business owners, how to better leverage content creators and influencers to build your brand and grow your business.


Hosted on Acast. See acast.com/privacy for more information.

Hey poddy fam! A huge thank you for listening to me talk for a year 😂. It's been so much fun chatting with the incredible guests we've had and I can't wait to continue to meet new people that you'll enjoy listening to. In todays special episode - my assistant (and poddy producer) Kaitlyn and I go through questions I've been asked on IG.
Let us know if you want more ask me anythings in the future!!
Love, Jane x
@thelazyceo
@thelazyceo_podcast

Hosted on Acast. See acast.com/privacy for more information.