Urelevant Mike Wheeler

009 - The Future is Skills Powered! Will You Be?In this episode, we delve into becoming Skills Powered, essential for individuals and organizations. Discover how these approaches address the persistent skills gap by prioritizing tangible, measurable skills over traditional criteria like degrees and job titles.Explore how a skills-powered approach fosters a more diverse talent pool and promotes continuous learning, enabling employees to adapt to market changes and contribute based on their abilities. I share how forward-thinking businesses prioritize efficiency and leverage force multipliers, seeking advantages in both talent and tasks. Also discover how AI's pattern recognition capabilities can help build advantage frameworks for individuals and organizations.Whether you're focused on advancing your career or enhancing your company's performance, this episode will guide you through the evolving landscape of business.

Watch here - https://www.urelevant.com/podcasts/urelevant/episodes/2148686250

In this final installment of our Attract, Attain, Retain series, we dive deep into the crucial topic of customer retention within CRM systems. Discover why retaining an existing customer is significantly more cost-effective than acquiring a new one and explore the pivotal role of Salesforce in facilitating customer service through case management. We delve into the concept of case deflection, self-service solutions, and the challenges of effective issue resolution. Learn about intelligent routing, support processes, and the ethical implications of AI in customer service. Join us as we explore how AI is revolutionizing CRM, enhancing productivity, and ultimately helping businesses retain customers by providing exceptional support. Don't miss this comprehensive discussion on how marketing, sales, and service intersect to create a seamless customer experience.Watch here - https://youtu.be/OXdSac-v5T0?feature=shared 

Welcome to the second episode of our three-part series, "Attract, Attain, Retain," where we dive into the marketing, sales, and service lifecycle of any business relationship. In this episode, we shift our focus to the critical stage of attaining customers through effective CRM sales processes. Previously, we explored the importance of attracting attention to your brand, product, or service. If you haven't caught that episode yet, I encourage you to start there before continuing with this one. Today, we delve into the heart of sales: converting attracted leads into loyal customers. We discuss the key objects in Salesforce—Accounts, Contacts, and Opportunities—and how they interconnect through the lead conversion process. We'll break down how lead data transitions into account and contact records, setting the stage for successful sales efforts. Discover the significance of opportunity stages and how they serve as milestones in your sales journey, increasing the probability of deal closure at each step. Learn how Salesforce’s flexible setup allows you to customize these stages to match your specific sales processes, whether you’re selling real estate, vehicles, or multi-million dollar infrastructure projects. Moreover, we’ll explore how artificial intelligence is revolutionizing sales. From auto-generating product descriptions and emails to predictive analytics and opportunity scoring, AI is reshaping how businesses operate within Salesforce. We'll discuss the potential of Salesforce’s AI platform, Einstein, to recommend next best actions and identify patterns that lead to successful deals. Finally, we'll touch on the future of CRM, where AI-driven automations and voice-prompted processes will streamline sales operations, making it easier and faster for businesses to thrive. Join us next week as we conclude this series by exploring the retention side of the lifecycle, focusing on how excellent customer service and AI advancements are transforming customer retention strategies. Don't miss out—subscribe now and stay tuned! Happy Learning and I'll see YOU In the Cloud!Watch here

 Attracting Attention through effective Marketing in CRM

In this episode, we begin a three-part series on customer relationship management (CRM). This episode focuses on the "Attract" phase, discussing how businesses can draw attention to their brand, products, and services. Whether you're a business owner refining your marketing strategy or someone preparing for the Salesforce Administrator certification, this episode provides valuable insights. We explore the creation and management of campaigns, the importance of lead generation, and the role of AI in modern marketing efforts. Join us as we set the stage for understanding the full lifecycle of business relationships, starting with attracting potential customers.

Resources:

Salesforce Einstein Trust Layer - https://www.salesforce.com/artificial-intelligence/trusted-ai/

Explaining the Einstein Trust Layer Salesforce Video - https://www.salesforce.com/news/stories/video/explaining-the-einstein-gpt-trust-layer/Watch here - https://youtu.be/VyAoVXSBnrA?feature=shared

There’s a new technological advancement brewing on the horizon - the Skills Graph. The Skills Graph follows in the footsteps of its predecessor, the Social Graph. Whereas Facebook mastered the social graph to dominance, the Skills Graph race has yet to be won. In this episode of Urelevant, I explore what the Skills Graph is and why it is important to your future career success. I dissect the differences between skills and talents. Also explored are adjacent skills, trending skills identification, skills assessments and a future where certifications reside on the blockchain! Recommended Resources: Rapid Reskill - https://rapidreskill.com

Watch here - https://youtu.be/fNmWV84j_4c?feature=shared

Yet 5 More Wright Brothers Principles for the AI Era

Welcome to the final episode of our 3-part series on the Wright Brothers! In this captivating conclusion, we delve into how the Wright Brothers overcame relentless challenges and skeptics to change the world with their pioneering vision. Their journey from obscurity to international acclaim in France offers powerful lessons for navigating today's rapidly evolving AI landscape.

Discover how the Wright Brothers' relentless pursuit of excellence, unwavering commitment to their principles, and ability to turn adversity into opportunity can help you pivot with purpose, 100x your productivity, and avoid the pitfalls of regret. 

Join us as we explore the final five Wright Brothers principles that will inspire you to harness the transformative potential of AI, create a unique path to success, and soar to new heights in your career and personal development. Subscribe now, and let's embark on this remarkable journey together!

Recommended Reading and Resources:


The Wright Brothers - by David McCullough https://amzn.to/3xKIdq1
Slow Productivity - by Cal Newport https://amzn.to/3Jtwr5Y
The Wizard of Menlo Park - by Randall E. Stross https://amzn.to/4aYvzCs 
So Good They Can’t Ignore You - by Cal Newport https://amzn.to/4dr67XY 
Van Gogh - The Complete Paintings - by Ingo F. Walther and Rainer Metzger  https://amzn.to/3JMzPcj 
American Prometheus - by Kai Bird and Martin J. Sherwin https://amzn.to/3UtkEK7 

Affiliate Disclosure: The links above are most assuredly affiliate links, from which I may receive compensation.

 

Watch here - https://youtu.be/GHTPCVKNS4g