Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love Davina Frederick

In today’s episode of the Wealthy Woman Lawyer® podcast, I met with Melanie Herschorn of VIP Book Marketing and Publishing.Melanie wants to help you step into the spotlight as an authority. As a publisher and book marketing expert for attorneys, consultants, and business owners, she’s on a mission to empower authors to share their message with the world.
With her comprehensive background of more than 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book.
Her new book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success, is available now.
Listen in as Melanie and I discuss:
Melanie’s journey from award-winning journalist to clothing designer to independent book publisher.Why she thinks book publishing is critical for experts who want to establish their credibility and authority in their industry.What sets her publishing company apart from others who offer to help you “write your book.”What writing, publishing and marketing a book has done for her and her business.What a book does for you that a business card does not.Why you should NEVER worry that someone with read your book to get all the answers instead of hiring you.The family situation that sparked her interest in helping more lawyers get their work out into the world.The first thing you absolutely must figure out before you start writing.Why (and how) you should leverage other people’s audiences to get the word out about your book.One big mistake she’s seen authors do to impede the sale of their book.The advantage of independent publishing over traditional publishing.And much more!Links to Love:
***Want to connect with Melanie? Visit her website: VIP Book Marketing | For Nonfiction and Children's Authors
Grab a copy of her latest book here.
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.

In today’s episode of the Wealthy Woman Lawyer® podcast, I had the pleasure of interviewing Doug Bradley, President and Founder of Everest Legal Marketing.
Doug's journey to success is a testament to his resilience and hard work. Despite juggling two jobs, marriage, and homeownership, he managed to achieve a double major in Business Administration and Broadcasting at the University of La Verne. This dedication and perseverance inspire confidence in his abilities and his commitment to his work.
Afterward, he entered the advertising world, working at Dex Media and witnessing firsthand the decline of yellow page advertising during the Great Recession. He then transitioned to Lawyers.com, where he excelled in a new industry, mastering all things SEO.
When Martindale-Hubbell sold Lawyers.com, Doug decided to secure his financial independence, founding Everest Legal Marketing, LLC, a company that provides SEO, website design, and content marketing services to attorneys and law firms across the U.S.
Listen in as Doug and I discuss:
Doug’s journey into the online advertising space and, ultimately, online advertising for law firms.Three basic elements of search engine optimization (What it is and what it takes for it to work for your law firm).What many law firms get wrong about website marketing.What you need to create good legal content.The real goal of your marketing content (Hint: it’s not providing prospects with a legal education).Five of the biggest mistakes law firms make in law firm marketing.Ways to move away from the “scale of justice” or “courthouse steps” in your website design and differentiate your law firm from others.How long it takes to see results from good SEO.The cost of good SEO (it depends!) and what should be included in your strategy.Questions you should ask before you hire an “SEO” company to help you improve your SEO.And much more!Links to Love:
***Want to connect with Doug and Everest Legal Marketing? Visit their website: Everest Legal Marketing | Attorney Digital Marketing Services
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue but haven’t yet hit that $1M mark, to apply for private coaching with me.

In today’s episode of the Wealthy Woman Lawyer® podcast, I enjoyed chatting with Deb Feder, CEO of Feder Development, LLC. Deb is a business development coach focused on helping lawyers and leaders build outstanding careers.
Deb’s approach focuses on turning conversations and connections into opportunities while managing the demands of modern careers. She loves helping lawyers and industry professionals bring in consistent clients through curious, confident conversations. Using LinkedIn as a platform to validate and share ideas, Deb helps professionals across industries engage in meaningful content and connections.
Prior to founding Feder Development, Deb practiced corporate law for 15 years and holds a history degree from the University of Michigan and her JD/MBA from the University of Iowa.
Her latest book, After Hello: How to Build a Book of Business One Conversation at a Time, is a guide to building a thriving law practice. It shows leaders and legal professionals how to fill their practice with clients who pick them as their trusted advisors because of their expertise and unique approach
Listen in as Deb and I discuss:
How she serves lawyers and other industry leaders in developing their practices through confident conversations.The factors that go into ascertaining who your ideal clients are.Insight into her book “After Hello: How to Build a Book of Business One Conversation at a Time.”Why “transactional” is out and relationships are in (Hint: It’s not as hard as you think to form and maintain high-quality business relationships).Why sometimes your best referrers are not your ideal clients.Why (and how) you can skip the networking luncheons, coffee meet-ups and cocktail parties and still cultivate good business relationships.How to use social platforms (LinkedIn is her fave for professionals) to deepen relationships with referrers and others.Why perfectionism may be keeping you from getting the most out of LinkedIn (and what you should focus on instead).Why it’s important to put “you” into your social media, even if you have a social media manager or PR team helping you.“Curious, confident” conversations, what they are and how you can use them to your advantage in business networking.And much more!Links to Love:
***Want to connect with Deb and learn more about Feber Development? Visit her website: https://debfeder.com/
Or Grab a copy of her book here.
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.

In today’s episode of the Wealthy Woman Lawyer® podcast, I interview Tessa Muir. Tessa Muir is a lawyer partner, mom, stepmom, wife, and real estate investor.
While balancing a hectic law career as a federal prosecutor, then as an in-house lawyer for a large tech company, and now as a law partner at a criminal defense firm, she built a successful real estate portfolio on the side.
It all started as she was getting further along in her career, and she realized that the harder she worked, she was not really “getting ahead” financially. She started researching real estate to build lasting, snowballing generational wealth.
While still managing a busy full-time law career, Tessa launched Invest on the Side LLC in 2024to help other high-achieving professional women learn how to unlock the power of real estate.Investing… without stepping back from their careers, building themselves a second job,swinging a hammer, or fixing broken toilets. 
Listen in as Tessa and I discuss:
Her journey from ROTC to JAG to Federal Prosecutor to In-House Attorney to Partner in a Criminal Defense FirmHer “buy-in” process for partnership in the Criminal Defense Law FirmWhat led her to initiate her side hustle into real estate investmentThe pros and cons of long-term, short-term term and commercial real estate investments—and which one is her faveThe details of her first dealHer secret to getting good tenants (she’s only had one bad one to date!)How (and why) she invested in her first short-term rental with a partnerHow she prepares for major repairs (and the little things that crop up all year long)Why she never repairs anything herself and says you don’t need handywoman skills to be a landladyWhy she prefers her local lending company over big banksWhat she didn’t do until her third or fourth property but wishes she had done with the firstHer mindset strategy and her practical strategy from being a landlordWhy she thinks real estate is a great investment, even in the current economic climateAnd much more!Links to Love:
***Want to connect with Tessa Muir and learn more about building a real estate empire on the side?  Visit the website: https://www.investontheside.com/howtostart
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast, we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue but haven’t yet hit that $1M mark, to apply for private coaching with me.

In today’s episode of the Wealthy Woman Lawyer® podcast, I sit down with Vanessa Vasquez de Lara, Esq., the founder and owner of the Vasquez de Lara Law Group. Vanessa has dedicated her life to helping families navigate the intricacies of the law by ensuring their rights are honored and upheld in family court.
Vanessa graduated c*m laude from the University of Miami School of Law in 2002. Shortly after starting her own law practice in 2012, she was named to the Super Lawyers’ Rising Stars. She has been recognized as one of the elite family law attorneys in Miami and has been named to the  “Super Lawyers List” every year since 2016.
Vanessa currently serves as the President of the Coral Gables Bar Association and on the Board of the Miami Dade County Bar Association. She has been featured multiple times on Univision’s Despierta America, the No. 1 national morning show on Spanish language television that has been running for more than two decades.
Listen in as Vanessa and I discuss:
Her journey as the first attorney in her family to owning her own law firm business and scaling it to a team of 25 and multiple 7 figuresWhat led her to start her own family law firmThe lesson she learned from her job as the only associate of another solo attorneyWhy she chose to take a break from practicing law before starting her own firm (and the unique business she started instead)The mindset strategy she used to overcome fear of hiring other lawyersThe superpower that helped her get out of the day-to-day details of her law firmWhat she looks for when hiring staff and attorneysWhy she prioritizes her law firm’s culture (and how she fosters it)Why she decided to hire her husband as her COOAnd much more!Links to Love:
***Want to connect with Vanessa and the Vasquez de Lara Law Group?  Visit the website:  Familylawprotection.com
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.

In today’s episode of the Wealthy Woman Lawyer® podcast, I interview Christine Luken, Founder of the Financial Dignity® Movement. Christine has coached hundreds of high-earning professionals, business owners, and divorcing women to pay off staggering amounts of debt and massively increase their net worth. She is the author of three books, and host of the Money is Emotional Podcast. Christine helps her clients blend wise money management with emotional intelligence.  When she’s not coaching clients from her home office in Cincinnati, you can find Christine curled up with a good book, a fluffy cat, and a strong cup of coffee.
Listen in as Christine and I discuss:
Christine’s journey to becoming a money coach (Hint: She learned the hard way).The steps she took to turn her financial life aroundWhere she parts ways with Dave Ramsey’s POV on financesWhy she thinks money is “emotional” (and the science behind it)What your parents have to do with your success (or failure) with moneyHow your emotions around money could keep you underchargingWhy it’s time to let go of “girl math”How to “Manage Money Like a Boss” (see Christine’s second book for more info)What you absolutely should NOT do when making important financial decisions (It’s Christine’s number one piece of advice.And much more!Links to Love:
***Want to connect with Christine, find out more about how she helps her clients with their messy money problems, and check out all her resources?  Visit her website: www.ChristineLuken.com
Looking for help scaling your law firm business?
***Book a Practice Growth Assessment call with me.
***Head over to our website and add yourself to our email list by grabbing a copy of our popular guide: What Wealthy Woman Law Firm Owners Know That You Don’t. www.wealthywomanlawyer.com
***Please Leave a Review and Share. If you love the Wealthy Woman Lawyer® Podcast we’d be ever so grateful if you’d: 1) Leave us a review on Apple Podcasts, and 2) Share your favorite episode with another woman law firm owner you know will benefit from it!
***Want to Scale Your Law Firm to 1MM or More? The Wealthy Woman Lawyer® Podcast is sponsored by Wealthy Woman Lawyer, LLC. We help women law firm owners scale their law firm businesses to and thru 1MM with total ease. If you’d like help to scale your law firm business, we invite you to JOIN US IN THE WEALTHY WOMAN LAWYER LEAGUE or, if you have already reached $500K or more in gross annual revenue, but haven’t yet hit that $1M mark, to apply for private coaching with me.