125 episodios
Your Basket Is Empty Tim Richardson
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- Tecnología
Your Basket Is Empty is a Digital Commerce Agency. We help consumer brands navigating £5m - £50m in revenue make better commercial decisions. We do this by evaluating people, process, technology and customer experience to produce a digital roadmap which is delivered and managed by us. Our podcast and newsletter aim to inform, inspire and entertain the modern commerce community. We do this by highlighting the most interesting industry news and sharing the stories and practical advice of agencies, brands and original digital thinkers.
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Ep 121: Balancing D2C and B2B with Katy Cottam, Founder and CEO of Luna Daily
We discuss why Luna Daily started as an omnichannel brand, the advantages and realities of working with retail partners like Sephora, the playbook for successful retail partner selection, the key ingredients and people one needs to scale a B2B operation, and why why more brands should embrace Amazon.
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Ep 120: The B2B eCommerce Master Plan with Chloe Thomas eCommerce Consultant & Podcaster
We discuss the complex nature of modern B2B and why it’s hard to define, the similarities and differences of B2B strategy circa 2017 and now, Chloe’s top B2B guests on her podcast and what others can learn from them and what’s exciting and what’s scary about B2B in 2024.
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Ep 119: B2B at scale with Peter Gough, Chief Operating Officer at ROKA London
We discuss the advantages and challenges of independent retailers, what it’s like to work with distributors, why international expansion is an good B2B strategy - albeit harder than most think, balancing D2C and B2B and why the brand world trumps agency land.
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Ep 118: Is B2B the biggest growth opportunity in commerce right now? With Jason Greenwood, B2B eCommerce Specialist & Consultant
We discuss where the biggest B2B opportunity are (B2B2C or B2C2B), whether modern D2C playbooks are informing modern B2B playbooks, the B2B and broader market opportunities in LATAM - where Jason currently lives, and what market places are winning and losing in 2024.
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Ep 117: Defining modern B2B with Alex Weston, Sales Director at SparkLayer
We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation and whether we need to rebrand or democratise the concept of omnichannel.
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⚡️ Checkout our sponsor, SparkLayer, here.
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Ep 116: Is the future of commerce Headless or low code? With Martin Jensen, Co-founder at Centra
We discuss Martin’s journey from McKinsey to Centra, how a technology roadmap is developed and deployed, the impact VC funding has had on the eComm vendor market, the convergence of generative Ai and low code, what low code is doing to the agency landscape, the pros and cons of Headless and whether Centra will or won’t IPO in five years.
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⚡️ Checkout our sponsor, Centra, here
Enjoy ✌️