Advancing design The Art of Moving Forward
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We return to Audi’s Ingolstadt HQ to learn more about the design and manufacture of its remarkable new car, the e-tron GT. We also catch up with revolutionary graphic designer Paula Scher to uncover the difference between innovation and creativity, and learn more about designing the future.
*Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP) CO₂ emissions, combined*: 0 g/km. Information on fuel or electricity consumption and CO2 emissions depends on the equipment and accessories of the car. Further information: www.audi.com/dat.*
We return to Audi’s Ingolstadt HQ to learn more about the design and manufacture of its remarkable new car, the e-tron GT. We also catch up with revolutionary graphic designer Paula Scher to uncover the difference between innovation and creativity, and learn more about designing the future.
*Audi RS e-tron GT: Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP) CO₂ emissions, combined*: 0 g/km. Information on fuel or electricity consumption and CO2 emissions depends on the equipment and accessories of the car. Further information: www.audi.com/dat.*
23 min