Beyond the Image Podcast James Patrick: Photographer, Marketer, Storyteller

Why Your Ads Aren’t Working with Jason Wojo 
Hosted by: James Patrick



In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment.  
 
My guest today is Jason Wojo. He’s a 9 figure advertiser and the owner of Wojo Media. 



“We’re in a space where everybody’s mind is cookie cutter and we’re trying to get business owners out of that.”




IN THIS EPISODE
 
How Jason runs his agency differently than most. 
Why controversies sells
The biggest mistakes entrepreneurs are making when running their ads. 
How to get better results when hiring an agency. 
Speed is not always better. 
How much you should spend on ads and when you can expect a return on ads. 
What a ramp up looks like. 
The power of video ads. 
Why having accountability plays a huge role. 
The reason entertainment content has worked better than any other content. 
Do people watch replays?
What we can anticipate moving forward to capture people’s attention. 




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Connect with Jason
Instagram: @thejasonwojo
Website: www.thewojomedia.com






Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Why We Closed Get Published LIVE
Hosted by: James Patrick



In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years.



“We decided we no longer wanted to be on the sidelines.”



IN THIS EPISODE
 
The original event and where the idea came from. 
The history of previous events. 
The reason behind our rebrand in 2022.
Why we’re retiring the Get Published LIVE brand and what’s coming next. 




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Getting Your Brand Published with Chelsea Clarke
Hosted by: James Patrick



In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.  



“You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.”




IN THIS EPISODE
 
Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event.
What obstacles attendees were able to work through at the event. 
Getting clear on what media you want and why. 
Figuring out where to place your message. 
How to resist putting media pitches on the back burner. 
A glimpse behind what happens on the receiving side of your pitch. 
How to get noticed by editors. 
 


Connect with Chelsea 
Email: editor@iconrefined.com
Instagram: @iconrefinedmag
 
Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke
Hosted by: James Patrick



In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. 
 
Today, we’re diving into how magazines have changed and evolved over time. 




“Magazines still rank number one.”




IN THIS EPISODE
 
The role and value that magazines have with audiences today.  
The timelessness of being published in a magazine. 
Do people care about being on the magazine’s website or being on the magazine’s Instagram?
How much sponsored content has changed over the years. 
Why people want publicists and how it affects pitches. 
The advantage of working with independent publications over a traditional publishing house. 




Connect with Chelsea 
Email: editor@iconrefined.com
Instagram: @iconrefinedmag
 
Connect with Kaneo 
Website: ellementsmagazine.com
Instagram: @ellementsmagazine
Email: k.biggs@ellementsmagazine.com




Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck
Hosted by: James Patrick



In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. 
 
My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. 



“I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.”




IN THIS EPISODE
 
Nadine’s background and story. 
How Nadine has been able to stay in the television industry without losing time with her kids. 
Is print media at risk?
Why Nadine chose to go back into print magazine. 
The power of multimedia.
A complete behind the curtain of the cover shoot. 
Why Nadine chose the specific women she did. 
The importance of storytelling. 
Using social media to help your business. 
How to get your media pitch to stand out.
What details should go into your pitch and what shouldn’t. 
Structuring content effectively. 
 



We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with Nadine 
Website: citylifestyle.com/paradisevalley 
Instagram: @paradisevalleycitylifestyle



Connect with James
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com

Are Business Coaches Lying to You?
Hosted by: James Patrick



Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. 




“You can’t actually coach someone in 15 minutes.”




IN THIS EPISODE
A sneak peek behind the scenes of a business coach’s program. 
Identifying the lie business coaches sell. 
Should you trade time for money?
Coaching one thing yet doing spending else. 




We are ONE WEEK out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/




Connect with James 
Website: jamespatrick.com
Instagram: @jpatrickphoto
 
Share this podcast with a friend and remember to leave a 5-star review! 
For more, visit jamespatrick.com