Episode 7: What Does "Urban" Mean and How They Made "Dad Brands" Popular Seams Real

While brands formerly associated with dads and adult males continue to become more popular among the youth (The North Face, Columbia, Plenfield, etc.), who's to credit with this new demographic of consumers. Can we credit Hip Hop? Can we credit urban culture? What is urban culture? Join me this week as I explore and discuss this week's topic inspired by a BoF article.