infinite scroll Centennial World

This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform.
In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life.
Timestamps:
6:28 History of influencer marketing
7:04 Coca-Cola redesigns Santa Claus
7:57 Celebrity endorsements
8:07 The introduction of digital influencers: mommy bloggers
9:30 The rise of social media
11:25 How TikTok disrupted the industry
12:56 Case study: Marc Jacobs
15:04 Case study: Poppi
17:12 Case study: Inuit Mailchimp
19:45 Interview with Jeremy Jones
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Sources:
https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/ 
https://blog.commissionfactory.com/guides/influencer-marketing-history 
https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html
https://grin.co/blog/the-history-of-influencer-marketing/ 
https://www.aspire.io/blog/the-evolution-of-influencer-marketing
https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads)
 
 
 

The biggest stories on the internet from June 6th, 2024.
Timestamps:
1:06 Trisha Paytas gives birth to second daughter, Elvis Paytas-Hacmon
2:58 Gypsy Rose Blanchard attempts to sue true crime YouTube channel
6:25 JoJo Siwa photographed kissing new woman
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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This episode explores the history of the 'Games for Girls' movement from the 1990s and its impact on modern game development, featuring an interview with video game developer and advocate Ally Hennessey. 
Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers.
Find Ally's game Mystique Antiques here: https://www.instagram.com/mystiquesgame/?hl=en
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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If you got the unedited version of this download where I butchered that girl's Instagram username over and over again, no you didn't. xx
The biggest stories on the internet from June 4th, 2024.
Timestamps:
00:25 Youthforia responds to massive backlash over their foundation shade range expansion
6:30 Sabrina Carpenter announces new album following the success of Espresso
8:30 X announces it will soon allow adult content on the platform
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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The biggest stories on the internet from June 3rd, 2024.
00:51 Alix Earle SI digital cover star + backlash for walking with younger sisters in Swim Sweek show
5:00 Xandra Pohl also walks in SI Swim Week show amid Alix Earle rift
6:06 MrBeast surpasses T-Series to become most-subscribed to YouTube channel
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
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Register for a rose pamper experience with Fresh on June 7th in Sydney here: https://t.email.fresh.com/webApp/Refresh-with-Fresh-Rose 
Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ 
In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.
Timestamps:
6:03 "Fake" influencer Lillee Jean & copyright striking 
19:27 Fake reviews 
25:40 Marques Brownlee criticised for review being "too honest" 
31:33 Undisclosed affiliate links and ads
37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto
48:39 TikTok Shop
56:12 Luxury Instagram "giveaways"
1:02:00 Master Resell Rights
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg 
Subscribe to our weekly Substack: https://centennialworld.substack.com/ 
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Souces: 
https://www.youtube.com/watch?v=9siWA2ACDlQ 
https://www.youtube.com/watch?v=ntHTFELmDHs 
https://www.youtube.com/watch?v=IHifwwHVdUw 
https://www.reddit.com/r/BeautyGuruChatter/comments/c95kgq/a_discussion_of_lillee_jean/ 
https://www.youtube.com/watch?v=CL3sTBYIGT0   
https://www.youtube.com/watch?v=LJzlYuodd2k 
https://www.reddit.com/r/TikTokCringe/comments/181wwzb/tiktok_shops_are_getting_shut_down_due_to/ 
https://www.mediamatters.org/tiktok/tiktoks-new-shopping-feature-selling-users-everything-weight-loss-pills-diy-lipo-injections 
https://www.reddit.com/r/SBCGaming/comments/17nskf2/got_scammed_from_a_tiktok_shop/ 
https://www.youtube.com/watch?v=ntg2XAHByBE&ab_channel=YouTubeMovies 
https://www.youtube.com/watch?v=KGHwxaSRpPU&ab_channel=tiffanyferg 
https://centennialworld.com/influencers-promoting-cryptocurrency/ 
https://centennialworld.com/faze-clan-removes-suspends-members-cryptocurrency-pump-dump-scams-faze-kay/ 
https://www.businessoffashion.com/articles/beauty/beauty-reviews-were-already-suspect-then-came-generative-ai/  
https://centennialworld.com/the-demise-of-online-product-reviews-from-shady-influencer-practices-to-ai-generated-content/ 
https://www.youtube.com/watch?v=__9GGtX7VVg&t=600s&ab_channel=CCSuarez 
https://www.youtube.com/watch?v=OB-HK43NjN4&ab_channel=HannahAlonzo 
https://medium.com/@mocce519/unlocking-success-roadmap-to-riches-with-master-resale-rights-mrr-db365a672406#:~:text=That's%20why%20they've%20priced,keep%20100%25%20of%20the%20profits