185 episodes

'The Goats Of Growth' features exclusive interviews with GTM Leaders who discuss topics such vision, leadership, strategy, execution, and other insights into how start-up can build a successful go-to-market function.

The Goats of Growth Jay Webb

    • Business

'The Goats Of Growth' features exclusive interviews with GTM Leaders who discuss topics such vision, leadership, strategy, execution, and other insights into how start-up can build a successful go-to-market function.

    How To Use Decision Intelligence To Fuel Growth with Gregg Carman

    How To Use Decision Intelligence To Fuel Growth with Gregg Carman

    In this episode of The Goats of Growth, I interviewed Gregg Carman, CEO and Founder of Chiefsight, which empowers mid-market companies to make data-driven financial decisions with generative AI. Cheifsight analyzes data from multiple systems and provides relevant recommendations to make faster decsions while your competiors are stuck in analysis paralysis.
    Want to hear his go-to-market strategy and his visionfor the future? It's all in this episode!
    Data-Driven Decisions: How ChiefSight uses AI to provide real-time measurement of key performance indicators and benchmarks for better, faster business decisions.

    Generative AI in Marketing: Utilizing AI to analyze data from multiple systems and deliver relevant recommendations, significantly improving conversion rates.
    Target Audience Strategies: Focusing on CFOs, with the CEO and CRO as key influencers, and exploring omnichannel strategies for demand generation.

    Thought Leadership: The role of thought leadership in defining and designing a market, leading to market leadership and profitability.

    Market Opportunities: Tapping into the large and growing market for decision intelligence applications.

    Gregg Carmens Linkedin Profile


    00:00 Introduction to ChiefSight and Greg
    03:20 Real-Time Measurement and Benchmarks for Better Decision-Making
    05:45 Using Generative AI to Analyze Data and Provide Recommendations
    09:20 Targeting CFOs with Influencers in the CEO and CRO
    16:13 Exploring an Omnichannel Strategy for Demand Generation
    24:23 The Power of Generative AI in Demand Generation Marketing
    29:14 Thought Leadership: Defining and Designing a Market
    32:20 Scalable and Efficient Content Marketing with Generative AI
    36:19 Building a Business for Sustainable and Profitable Growth
    42:34 The Market Opportunity for Decision Intelligence Applications

    • 44 min
    The Keys To Raising Money In 2024 with Bobby Touran

    The Keys To Raising Money In 2024 with Bobby Touran

    In this episode of The Goats of Growth, I interviewed Bobby Touran, Co-Founder of Rainbow, an insuretech company focusing on the restauant industry. 
    One of the biggest questions I had for Bobby was about the keys to raising money in 2024, given that it;s much more difficult than it was just a few years ago.
    Enjoy the episode!
    Bobbys Linkedin Profile
    Timestamps
    00:00 Introduction and background
    04:27 Seizing Opportunities and Adapting to Change
    13:07 Raising Funds and Building a Successful Business
    37:22 The Importance of Team, Vision, and Value Proposition in Entrepreneurship

    • 43 min
    How Getting RevOps Right Makes You Less Reliant On Sales Headcount, with Michelle Benfer

    How Getting RevOps Right Makes You Less Reliant On Sales Headcount, with Michelle Benfer

    In this episode I interviewed Michelle Benfer, Senior Vice President of the Accounts Payable and Accounts Receivable Product Lines for BILL.
    I asked Michelle about a post she shared on LinkedIn that caught my eye about the Rule of 40 and how focusing on the right roles and the right intelligence in RevOps makes you less reliant on sales headcount.
    Listen to the episode to find out more, including:
    Balancing Profitability and Growth: Understanding the rule of 40 and its significance for public SaaS companies.
    Driving Productivity: The critical role of RevOps and how to effectively align bonuses with productivity benchmarks.
    Sales Enablement: Strategies for boosting productivity and disseminating best practices across the sales team.
    Effective Sales Management: Tips for hiring well, coaching effectively, and focusing on pipeline management, performance, and culture.
    Navigating 2024: Insights into the challenges of running a sales team and the importance of investing in the right resources. This episode is packed with actionable advice for sales leaders aiming to achieve a balanced and productive sales organization!
    Tune in and let us know your key takeaway.
     
    Michelles Linkedin Profile
    Timestamps
    00:00 Introduction to Michelle Benfer and Bill
    01:37 The Rule of 40: Balancing Profitability and Growth
    10:17 The Importance of Sales Enablement in Supporting the Sales Team
    35:20 Challenges of Running a Sales Team in 2024

    • 40 min
    Scaling From $500K to $50M, with Steve Travaglini

    Scaling From $500K to $50M, with Steve Travaglini

    In this episode, Steve Travaglini, the CRO that led LinkSquares from $500K to an astounding $50M in ARR in just 5 years, shares his entire journey. 
    Struggling with startup setbacks and doubt? Steve resilience, drive, and bias towards action, will inspire you in a way that could set you on path to the same kind of success. Of course, you'll have to do it without Steve.  
    Tune in to discover Steve's insights on:
    Uncovering Success: The journey from setbacks to triumph, and the lessons learned along the way.
    Building a Sales Culture: Hiring for grit and optimism to create an unshakable team.
    Driving Revenue: The pivotal role of a game-changing product in the sales landscape.
    The Blueprint for Growth: Strategies for forging an unbreakable sales culture and fostering explosive growth. This episode is packed with actionable advice for entrepreneurs and sales leaders aiming to achieve extraordinary success!
    Tune in and let us know your key takeaway.




    Steves Linkedin Profile
    00:00 Introduction and Background
    03:01 Getting Fired and Joining Link Squares
    08:56 Building the Sales Team at Link Squares
    15:54 Lessons Learned and Adjustments Made
    32:10 Continued Growth and Challenges Faced
    37:55 The Evolution of a Sales Leader
    38:22 Staying Involved in the Day-to-Day Operations
    39:23 Building a Sales Culture and Scaling a Sales Organization
    40:12 Delegating and Working on the Business
    44:09 Introducing WinRate
    48:45 Addressing Pain Points in Pricing, Packaging, and Value Presentation

    • 1 hr 7 min
    Could Marketing Experience Be Better Than Sales Experience To Be An Effective SaaS CRO with Tracy Sestili

    Could Marketing Experience Be Better Than Sales Experience To Be An Effective SaaS CRO with Tracy Sestili

    On today's episode of The Goats of Growth, we have Tracy Sestili, Chief Revenue Officer of Intellimize!
    Struggling to bridge the CMO-to-CRO gap? Tracy, a former CMO herself, reveals how marketing expertise can supercharge your CRO role. Can a marketing background be the secret weapon for CRO success? Tune in to discover Tracy's insights on:
    Unlocking Growth: Collaboration, data-driven decisions, and the power of a user-friendly product. Scaling Revenue: Pricing, ICP, and the challenges (and rewards) of new market expansion. Product-Led Growth: Dominating your niche, lowering barriers to entry, and building brand advocacy. The Future of Sales: Adapting to change and the ever-evolving sales landscape. This episode is packed with actionable advice for marketing and sales leaders looking to drive explosive growth!
    Tracys Linkedin Profile
    00:00 Introduction and Tracy's Background.
    03:30 The Value of a Marketing Background in the CRO Role.
    11:45 The Importance of Cross-Functional Collaboration for CROs.
    25:15 Addressing Pricing, ICP, and Product Feature Issues.
    28:59 Strategies for Scaling Revenue.
    32:19 Challenges of Expanding into New Markets.
    35:35 The Challenges of Product-Led Growth.
    37:24 Dominating a Market before Expanding.
    39:12 Creating a Seamless User Experience.
    44:09 Balancing Growth and Efficiency.
    46:08 Motivation: Doing Impactful Work.
    48:38 Personal Goals and Hobbies.
    53:01 The Future of Sales Teams in 2024.

    • 58 min
    How Growing An Audience On LinkedIn Led To A Founder's First Customer, with Solomon Kahn

    How Growing An Audience On LinkedIn Led To A Founder's First Customer, with Solomon Kahn

    In this episode of The Goats of Growth, we're joined by Solomon Kahn, the CEO behind Delivery Layer. We discuss his data industry journey and the inception of his brainchild, unveiling the niche market's potential as well as Delivery Layer's mission: furnishing robust tools for seamless data sharing—a sector long overlooked.
    From the exhilaration of securing the inaugural client to navigating the complexities of missed opportunities, Solomon shares candid anecdotes. Tune in as he unveils his LinkedIn playbook, deciphering how strategic audience cultivation fuels outreach and cultivates promising leads.
    Solomons Linkedin Profile
    00:00 - Introduction to Solomon Kahn and Delivery Layer
    03:32 - The Need for Delivery Layer in the Market
    08:35 - Building Delivery Layer and Pricing Strategy
    11:34 - The Power of Building an Audience on LinkedIn
    22:50 - Future Growth and Challenges for Delivery Layer
    35:50 - Exploring the Use Cases of Delivery Layer
    46:19 - Building Trust and Reliability in the Data Industry
    53:27 - The Long-Term Vision for Delivery Layer
    57:26 - Motivation and Learning in the Data Industry
    01:02 - Navigating the Jump from $100K to $1 Million in ARR
    01:05 - The Importance of Sleep and Personal Well-being

    • 1 hr 8 min

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