21 episodes

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

Bite Size Insights Kantar Australia

    • Business

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

    Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams

    Episode # 21 – The new rules of digital measurement in the cookieless era with Mark Henning and Vanessa Adams

    Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for.

    • 10 min
    Episode # 20 – Optimising touchpoints in financial services with Helen Kerr

    Episode # 20 – Optimising touchpoints in financial services with Helen Kerr

    Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Australian retail banking touchpoints. She reveals those touchpoints that are reaching existing customers and those that can impact potential customers and how that fits into the current Australian banking climate.

    • 5 min
    Episode # 19 – How brands can meaningfully connect with consumers with Gareth O’Neill

    Episode # 19 – How brands can meaningfully connect with consumers with Gareth O’Neill

    Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth.

    • 5 min
    Episode # 18 – Winning with women in financial services with Sam Walters

    Episode # 18 – Winning with women in financial services with Sam Walters

    Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses insights to the greatest social and commercial imperative in Australian financial services today. He reveals how financial service providers are meeting – or failing to meet – the needs of their female customers, and what our banks and providers can do to change the status quo in this era of distrust.



    // Find out more

    • 10 min
    Episode # 17 – Putting data and insights at the heart of strategy with Eric Salama

    Episode # 17 – Putting data and insights at the heart of strategy with Eric Salama

    Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-driven world and why they must incorporate insights into their strategy and at the heart of their decision-making.

    • 7 min
    Episode #16 – Lessons from Australia’s most valuable brands with Ryan France and Jarrod Payne

    Episode #16 – Lessons from Australia’s most valuable brands with Ryan France and Jarrod Payne

    Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report. Kantar Australia brand and analytics gurus Ryan France and Jarrod Payne reveal the report’s insights and why building a strong brand is key to resilient businesses.

    • 9 min

Top Podcasts In Business

Listeners Also Subscribed To