25 min
Choe Peng Sum, CEO of Pan Pacific Hotels Group The Future of Travel
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- Marketing
“We must look up,” explains Choe Peng Sum, CEO of Pan Pacific Hotels Group, in our latest episode of The Future of Travel. Speaking to David and Catherine, he acknowledges that we’re in the midst of a crisis of unmatched magnitude, but he is optimistic that recovery will come in 2021. The question is whether or not we’re ready for it.
Choe concedes the importance of conserving cash, but he stresses that you can’t just hide away and do nothing. He sees commercial opportunities – not only due to low interest and exchange rates – but also in the way hoteliers do business.
Choe says the hotel industry has traditionally been very backwards. He hopes this crisis will open our minds to doing things differently, whether that’s that means rethinking booking platforms or simply reassessing the importance we place on looking after our teams, our guests and the wider community.
“We must look up,” explains Choe Peng Sum, CEO of Pan Pacific Hotels Group, in our latest episode of The Future of Travel. Speaking to David and Catherine, he acknowledges that we’re in the midst of a crisis of unmatched magnitude, but he is optimistic that recovery will come in 2021. The question is whether or not we’re ready for it.
Choe concedes the importance of conserving cash, but he stresses that you can’t just hide away and do nothing. He sees commercial opportunities – not only due to low interest and exchange rates – but also in the way hoteliers do business.
Choe says the hotel industry has traditionally been very backwards. He hopes this crisis will open our minds to doing things differently, whether that’s that means rethinking booking platforms or simply reassessing the importance we place on looking after our teams, our guests and the wider community.
25 min