277 episodes
DemandGen Radio BDO Digital, LLC
-
- Business
DemandGen Radio shares with you the methods and technologies for high performance marketing from interviews with marketing leaders, industry experts, authors, and marketing technology firms. Hosted by David Lewis, Partner at BDO Digital, Demand Generation Group, and best-selling author, public speaker, and marketing technology futurist.
-
#263 Lead Management Strategies that Drive Revenue
If you want to drive growth at your organization, you must master lead management. In this episode, David interviews Alan Gonsenhauser, Interim CMO and CMO Advisor. Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.
Listen as David and Alan discuss:
What happens when sales and marketing finally get aligned.
Why marketing teams must operationalize their lead qualification process.
Tips for getting your BD’s to respond to leads quicker.
Is the funnel still relevant?
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
Growing Revenue with a Holistic Customer Experience
David Lewis' LinkedIn
Alan's LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player. -
#262 Hit Your Marketing Revenue Goals in 2023: What to Start, Stop and Continue
The last six months of 2022 have been a big change for marketers.In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.
Listen as David and Ryan discuss:
Why your install base should be prioritized.
The strategy to put behind your content development .
The benefits of saying goodbye to ‘casting a wide net’.
Why marketing attribution isn’t going anywhere.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player. -
#261 Marketing Analytics: Keeping Score of Your Success [Part 2 of 2]
How can marketers ensure they get credit for all their hard work?In this episode, David continues reading excerpts from chapter 7 of his book, Manufacturing Demand. David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.
Listen as David discusses:
Tracking content and asset performance.
The hardest part of tracking marketing analytics.
How to ensure your data carries through to your opportunity in salesforce.
The three variables you should track on your form submissions.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player. -
#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]
As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits.In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.
Listen as David discusses:
How to determine what metrics to measure.
The importance of measuring what you can base decisions on.
The four C’s of marketing analytics vs. “The Booth Looked Great”.
What categories of marketing analytics you should be monitoring.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player. -
2022 Recap: Building a Marketing Department from Scratch
2022 was a transformative year for the BDO Digital marketing team. With new team members, initiatives, services, and many exciting challenges, there were no dull moments this year. In this episode, David looks back at what the team has accomplished and provides tips and action items for anyone looking to form a new marketing department.
Listen as David discusses:
Making the business case for building your team.
How to develop your marketing budget.
The key areas to focus on when creating marketing roles.
Building a culture based on trust and respect.
Check out the resources mentioned:
Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player. -
#258 The Value of a Marketing Operations Expert
In today’s job market, it can be hard to find a true marketing technology expert. In this episode, David interviews Zakk Cica Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.
Listen as David and Zakk discuss:
How to leverage the knowledge of agencies.
The importance of becoming involved with the marketing operations (MOPs) community.
What it takes from leaders and employees to meet the challenges of a MOPs role.
Happiness at work.
Check out the resources mentioned:
The 5 Levels of Leadership
Ben LaMothe's LinkedIn
Zakk Cica's LinkedIn
David Lewis' LinkedIn
BDO Digital Careers
Manufacturing Demand by David Lewis
DemandGen TV
To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.