220 episodes

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.


Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!


Hosted by Shahin Hoda


Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

Growth Colony: Australia's B2B Growth Podcast xGrowth

    • Business

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.


Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!


Hosted by Shahin Hoda


Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

    2024 State of ABM in APAC: Live Q&A and Insights Unveiled

    2024 State of ABM in APAC: Live Q&A and Insights Unveiled

    Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.


    ​We briefly overview the report findings before moving into the Q&A.


    ​In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.


    Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/


    ​The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.


    ​Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.


    ​The consistent takeaway? APAC remains bullish on ABM.


    _________________


    🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/


    Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth.


    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au


    And for all our other socials visit: https://mtr.bio/xgrowth

    • 58 min
    Acquiring Enterprise & Moving Up Market with Marc Washbourne

    Acquiring Enterprise & Moving Up Market with Marc Washbourne

    Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too!


    What to expect in the episode...


    The challenges you face when you growThe transition strategies you can implementThe team dynamics to make it in the enterprise marketReadyTech’s brand evolution

    Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999.


    With over 25 years of leadership in business and technology, Marc is responsible for shaping ReadyTech’s strategy and vision for excellence – guiding a team of 500+ ReadyTechers, delivering mission-critical technology solutions to 4,600+ customers.


    Recognised for his expertise, in 2020 Marc also joined the board of the Federal Government’s Digital Skills Organisation, with a focus on advocating for digital skills in Australia and contributing to Australia's Skills Reform agenda.


    Outside of work, Marc enjoys spending time with his wife and teenage children, and staying (very) active. He’s completed the 100km Trailwalker event five times and helped to raise over $100,000 for Oxfam, and in 2023 he also led an expedition to Mount Everest Base Camp to raise funds for Pankind, the pancreatic cancer foundation.


    Resources mentioned in this episode:


    20VC PodcastAll-In PodcastThe Rest Is PoliticsDrive - Daniel PinkElon Musk - Walter IsaacsonGoing Infinite - Michael Lewis

    _________________


    🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/


    Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.


    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au


    And for all our other socials visit: https://mtr.bio/xgrowth

    • 54 min
    Unlocking Company Growth in the B2B Landscape with Sean Ellis

    Unlocking Company Growth in the B2B Landscape with Sean Ellis

    Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour.


    What to expect in the episode...


    The core components of a successful growth processThe common mistakes and challenges when implementing growthHigh-velocity testingThe future of growth

    Sean Ellis coined the term "Growth Hacking" and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking in the early days at companies like Dropbox, Eventbrite, LogMeIn, Uproar, and Lookout, which led to breakout growth for these companies (all went on to exceed billion dollar valuations).


    When Dropbox reached a $1B revenue run rate, it achieved this milestone faster than any SaaS startup before it.


    Sean is also co-author of "Hacking Growth", which has been translated into 16 languages.


    Resources mentioned in this episode:


    Hooked - Nir EyalInfluence - Robert CialdiniAtomic Habits - James ClearLife Force - Tony Robbins

    Go check out Sean's World Tour here: https://www.seanellis.me/world-tour.html


    _________________


    🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/


    Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.


    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au


    And for all our other socials visit: https://mtr.bio/xgrowth

    • 53 min
    How Thryv Created Its Highest Performing Acquisition Channel

    How Thryv Created Its Highest Performing Acquisition Channel

    Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel.


    What to expect in the episode...


    How your company can be customer-focusedThe importance of customer advocacyThe challenges that took place during the initial customer advocacy journey

    Through her 18 years of experience - culminating in her role as Head of Thryv Australia - Elise found an innate passion for supporting the lifeblood of our nation: small businesses. Elise remains as committed as ever to helping small businesses succeed in a demanding landscape as she leads Thryv’s sales, service and marketing teams in Australia.


    According to Elise, the most rewarding part of her role is hearing small business owners tell her how much their lives have changed since digitising their business with Thryv, resulting in more time to get back to what they love.


    Resources mentioned in this episode:


    The Sales Acceleration Formula - Mark RobergeUri Levine

    _________________


    🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/


    Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.


    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au


    And for all our other socials visit: https://mtr.bio/xgrowth

    • 25 min
    Why Marketers Should Take on the Chief Revenue Officer Role

    Why Marketers Should Take on the Chief Revenue Officer Role

    Dreaming of being CRO? Time to turn that dream into a reality! With the wise words of Kim Robertson, you'll learn the 'must-dos' and 'don'ts' and how people in marketing are just as capable of this role as compared to those with a sales background.


    What to expect in the episode...


    Defining the CRO roleThe must-have attributes of a CROUS vs APAC

    Kim is a highly skilled marketer and commercial strategist with over 22 years of experience in both B2B and B2C markets. She is widely recognised as an ‘overachiever’ in terms of identifying innovative solutions to optimise the customer experience and generate new and profitable revenue streams for the brands under her custodianship.


    Her experience spans the marketing of technology services, software, hardware, ISO standards, auditing services, across the IT, Auditing and Certification business travel service industries.


    Kim started her successful career in advertising, before moving across to client side, with an IBM ‘start-up’ before moving to ASX multinationals IBM and SAI Global, and for the past 3 years has been with Flight Centre Travel Groups' largest supplier SME supplier of business travel services in Australia, Corporate Traveller.


    Resources mentioned in this episode:


    SBIWhitney Johnson

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    🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/


    Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.


    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

    • 30 min
    What You Need to Know About AI & Influencer Marketing

    What You Need to Know About AI & Influencer Marketing

    Listen in on today's topic of influencer marketing and AI in the B2B space with Head of Global Influencer Marketing at SAP, Ursula Ringham.


    What to expect in the episode...


    AI in the B2B spaceDesigning B2B influencer campaignsAI and B2C Influencer Marketing

    After a successful career at Apple and Adobe, Ursula Ringham, became a stay-at-home mum. When she decided to re-enter Big Tech, she had to start all over. 


    10 years ago, Ursula came to SAP through the backdoor and from the ground up, built an influencer marketing program. Through trial and error, utilising all social media platforms and mediums, Ursula has created one of the most respected B2B Global Influencer Marketing Programs in the industry.


    Resources mentioned in this episode:


    Morning BrewPivot

    _________________


    🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/


    Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.


    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

    • 43 min

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