10 episodes

Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.

Intentional Advertising Mastercast Adam Sugihto

    • Business

Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.

    10. Google Analytics in the time of Coronavirus // Co-Vids Episode 2

    10. Google Analytics in the time of Coronavirus // Co-Vids Episode 2

    In our second episode of Co-Vids, Damion Brown of Data Runs Deep shares how the Coronavirus has affected people's online behavior and what we should be looking at inside Google Analytics now to pivot to these changes.

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    Click here if you missed what we covered in Episode 1 of our Co-Vids 👉 https://youtu.be/aegaa-I1ELk

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    Follow us on

    LinkedIn: https://intnt.nl/linkedin

    Facebook: https://intnt.nl/facebook

    --

    ✍️ Intentional blog: https://intnt.nl/blog

    Need help with your Online Ads?  Visit our website: http://intnt.nl/hello

    --

    Guest: Damion Brown  

    Host: Adam Sugihto 

    Social Team: Jimmy B 

    Music: Jazz Mango: Joey Pecoraro 

    Typefaces: Helvetica Neue  

    Team: Intentional Agency, Melbourne, Australia

    • 24 min
    09. Advertising in the time of Coronavirus: Week 4

    09. Advertising in the time of Coronavirus: Week 4

    Another week in lockdown but potentially the first sign of stabilization in the market with both consumers and business potentially thanks to the Australian government Stimulus packages. What has happened with online advertising in the last 7 days?  What have Brands done globally in these last 7 days?  How can Brands respond in these next 7 days?  We'll cover these questions and more. 

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    Links:


    Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19*

    Glimpse      Trends https://meetglimpse.com/

    --

    Follow us on

    LinkedIn: https://intnt.nl/linkedin

    Facebook: https://intnt.nl/facebook

    --

    ✍️ Intentional blog: https://intnt.nl/blog

    Need help with your Online Ads?  Visit our website: http://intnt.nl/hello

    --

    Hosts: Chris Fraser & Adam Sugihto

    Social Team: Jimmy B

    Typefaces: Helvetica Neue

    Team: Intentional Agency, Melbourne, Australia

    • 36 min
    08. Advertising in the time of Coronavirus: Week 3

    08. Advertising in the time of Coronavirus: Week 3

    Another 7 days, another more stringent Stage of lockdowns but balanced with the Australian government digging deeper to offer Stimulus packages for Employers and therefore keep Employees in jobs. What further effect has this had on online advertising in the last 7 days?  What have Brands done globally in these last 7 days?  How can Brands respond in these next 7 days?

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    Links:


    Advertising during the time of      Coronavirus: Video 1 https://intnt.nl/youtube-covid19*
    Glimpse      Trends https://meetglimpse.com/

    --

    Follow us on

    LinkedIn: https://intnt.nl/linkedin

    Facebook: https://intnt.nl/facebook

    --

    ✍️ Intentional blog: https://intnt.nl/blog

    Need help with your Online Ads?  Visit our website: http://intnt.nl/hello

    --

    Hosts: Chris Fraser & Adam Sugihto

    Social Team: Jimmy B

    Typefaces: Helvetica Neue

    Team: Intentional Agency, Melbourne, Australia

    • 41 min
    07. Co-Vids Ep. 1 Conversion Rate Optimisation during Coronavirus

    07. Co-Vids Ep. 1 Conversion Rate Optimisation during Coronavirus

    In these last few extraordinary weeks, Australia has moved into Stage 3 of Coronavirus lockdown.  In the first of our Co-Vids, we chat with one of our specialist partner agencies, Conversionry, to ask them what effects they're seeing the virus having on e-commerce and to learn what Brands can do to lift their Conversion Rates in these challenging times.  

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    Links:  


    Conversionry: https://conversionry.com.au #CovidCrap: http://covidcrap.org/
    #CovidCrap: http://covidcrap.org/

    --

    Follow us on

    LinkedIn: https://intnt.nl/linkedin

    Facebook: https://intnt.nl/facebook

    --

    ✍️ Intentional blog: https://intnt.nl/blog

    Need help with your Online Ads?  Visit our website: http://intnt.nl/hello

    --

    Guest: Raoul Doraiswamy 

    Hosts: Chris Fraser 

    Social Team: Jimmy B 

    Typefaces: Helvetica Neue  

    Team: Intentional Agency, Melbourne, Australia

    • 29 min
    06. Advertising in the time of Coronavirus: Week 2

    06. Advertising in the time of Coronavirus: Week 2

    In the last 7 days, Australia has moved into Stage 2 of Coronavirus lockdown, further escalating restrictions on consumers nationwide.  What further effect has this had on online advertising in the last 7 days?  What have Brands done in these last 7 days?  How can Brands respond in these next 7 days? We'll cover these questions and more.

    --

    Links:  


    Advertising during the time of Coronavirus: Video 1 https://intnt.nl/youtube-covid19* 
    Glimpse Trends https://meetglimpse.com/

    --

    Follow us on 

    LinkedIn: https://intnt.nl/linkedin

    Facebook: https://intnt.nl/facebook

    --

    ✍️ Intentional blog: https://intnt.nl/blog

    Need help with your Online Ads?  Visit our website: http://intnt.nl/hello

    -- 

    Hosts: Chris Fraser & Adam Sugihto 

    Social Team: Jimmy B 

    Typefaces: Helvetica Neue  

    Team: Intentional Agency, Melbourne, Australia

    • 31 min
    05. Advertising in the time of Coronavirus: Week 1

    05. Advertising in the time of Coronavirus: Week 1

    Now that Australia has been through perhaps the most heightened 7 days of Coronavirus activity:  

     What effect has this had on online advertising in the last 7 days?  


    Search Advertising 
    Display Based Advertising 

    What can Brands do in this new, uncertain environment? And how we can help. 

    Follow us on  

    LinkedIn: https://intnt.nl/linkedin

    Facebook: https://intnt.nl/facebook 

    --  

    ✍️ Intentional blog: https://intnt.nl/blog

    Need help with your Online Ads?  Visit our website: http://intnt.nl/hello 

    --  

    Hosts: Chris Fraser & Adam Sugihto 

    Social Team: Jimmy B 

    Typefaces: Helvetica Neue  

    Team: Intentional Agency, Melbourne, Australia

    • 41 min

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